In the final episode of this 2-part series, we delved into the importance of creating company core values. Core values serve as guiding principles that uphold a business's beliefs and conduct. They're a personal and intentional promise to you, to your company, to your team and to your clients about what they can expect and depend on. In this episode, we break down: The five questions to ask yourself AND your team as you begin to brainstorm potential values. How to narrow down and refine the values you've brainstormedExamples of company core values such as integrity, accountability, and respect. Using your core values to determine if a client or a team member are in alignment with your company. Take action today by creating or revisiting your agency's core values, sharing them with your team, and posting them online or on your business' website to ensure consistent alignment with these values. If you liked this week's episode, check out Part 1 of the series where we covered the difference between a mission statement and a vision statement and how to turn them into statements that truly guide your company's direction and decision-making! Listen to Episode 196 here. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making. I broke down the difference between mission and vision statements and provided examples from well-known companies like Starbucks, Nordstrom, Duolingo, TikTok, IKEA, Disney, and the BBC.I also shared practical tips on how to infuse these statements into the daily life of your business, such as:Post them on your company website.Include them in client intro and onboarding content.Engage your team by asking how they've lived out the mission or worked towards the vision.And more! Join me next week for Part 2, as we delve into creating strong core values statements. Head over to tashabooth.com/podcast for more resources and ways to work with me! Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did That Podcast, I am sharing three key steps to creating the perfect agency SOP. SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and support clients. In this episode you'll learn: The importance of breaking down complex processes into smaller, more manageable SOPs How to set up your SOPs to accommodate different learning stylesBest practices for housing SOPs Click here to watch a video demonstration of our SOP creation process at The Launch Guild. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did That podcast, we dive into the art of client satisfaction without the need for extravagant gifts or expenses. I share three actionable strategies that can significantly boost your client's happiness and ensure a thriving, repeat business relationship.Define Success with Your Client - Understanding what success looks like to your clients is crucial. This ensures that you're focusing on what truly matters to them and addressing any potential fears they might have about the partnership.Keep Your Clients in the Loop - Communication is key. Clients may feel anxious about the process because they're not the experts. By keeping them informed about the progress, what's happening each week, and what's coming next, you can alleviate their concerns and build trust. Follow Through on Your Promises - Simply put, do what you say you'll do. Clients appreciate transparency and accountability.By implementing these three strategies, you can create a business that not only meets but exceeds client expectations, fostering a relationship they'll want to return to time and again. Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm sharing a fast and furious list of the 10 Things Successful Agency Owners Have in Common (plus a couple bonus tips too). Between my three different coaching programs, where I'm working with close to 100 different agency owners at all different stages in their journey, I've been able to see first hand the commonalities that set successful agency owners apart. 1 - Mastering Delegation: Successful agency owners practice the art of delegation, understanding that they can't do everything themselves.2 - Handling Tough Conversations: They may not enjoy it, but they don't shy away from difficult discussions, knowing that addressing issues early prevents bigger problems later.3 - Prioritizing Effectively: They focus on what's truly important and avoid getting sidetracked by tasks that may not be necessary at the moment.4 - Staying on Top of Your Numbers: Knowing their numbers is crucial for maintaining profitability and making informed decisions.5 - Balancing Work and Personal Life: Having hobbies and interests outside of their business makes them better CEOs by providing fresh perspectives.6 - Being Proactive, Not Reactive: Anticipating needs and planning ahead helps them avoid "Oh crap" moments and stay ahead of the curve.7 - Consistent Marketing and Sales: They make lead generation and sales activities a non-negotiable part of their routine.8 - Learning to Say No: They understand the importance of setting boundaries to focus on what truly matters for their business and personal life.9 - Their Team is Now Their Clients: They shift their focus from client support to team support, recognizing that a well-supported team will take good care of clients.10 - They Don't Major in the Minors: They don't sweat the small stuff and allow minor issues to derail their focus or their business.BONUS TIP #1 - Embracing Failure as a Lesson: They view failures as opportunities for improvement rather than a closed door.BONUS TIP #2 - Decisiveness: They aren't afraid to make decisions, understanding that indecision can be more harmful than making an imperfect choice.I hope this list resonates with you and helps you identify areas where you can align your actions and mindset with those of successful agency owners. Let me know which traits you connect with the most by reaching out on Instagram at @thetashabooth. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did That podcast, we are talking about 3 powerful ways to break free from a business mindset rut. As a business owner, you are bound to experience disappointments and challenges from time to time, and sometimes those situations can leave us feeling stuck or completely unmotivated. I'm sharing a bit about my own experiences with mindset ruts and offering strategies to help you endure the tough times and reignite your passion for your business.In this episode we cover: What a mindset rut is and the negative impacts it can have on your business Show Yourself Your Evidence of Awesome and reflect on all the amazing things you HAVE achieved! Take action and challenge yourself even when you think you can't find an ounce of motivation. The power of community and knowing you're not alone in your struggles. By implementing these strategies, you can overcome mindset ruts and propel your business towards success. Stay motivated, believe in yourself, and embrace the journey ahead!Learn More About the Agency Alliance Membership! Hosted on Acast. See acast.com/privacy for more information.

Have you heard about the brand new membership community for agency owners that I just launched?It’s called The Agency Alliance Membership and, in this week's episode I’m sharing all about why I created it, what’s it all about and why over 50 agency owners said “yes” to joining within the first 48 hours of opening the doors!>>> Click Here To Learn More About The Membership & How To Join While Founding Member’s Pricing Is Still Available <<<The Agency Alliance Membership is a game changer for the online agency community! It’s an opportunity for agency owners of all experience and income levels to come together for support, community, and greater learning.In this episode, I share how why you should consider joining including…The Gap In The Market: What market research I did prior to launching this membership and how I knew it was a need for agency owners.What The Membership Includes: There are 4 pillars to how my team and I will support you — Monthly Events, Courses & Resources, Community, and Extra Support & Discounts — I dive into explaining each.The Differences Between The Membership & Others Ways I Support Agency Owners: Wondering how The Agency Alliance is different than my programs The Agency Thrivemind or Expansive — I’ll break it down!The In Person Bonding Opportunity I’ve Created For This Membership (I’m so excited!!!!) : OMG! This is gonna be so fun and I can’t wait!!6 Additional Questions I’ve Been Asked About The Membership: I had A LOT of questions come in about the membership…I answered many in other places in the episode but here are 6 more that you might be wondering about too!Learn More About the Agency Alliance Membership! Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the How She Did That podcast, I’m sharing how to cultivate self-leadership within your online agency team. I am a firm believer that every single member of your team, no matter their role, is a leader in their own right and it is my responsibility as CEO to help them develop those skills! By supporting them in seeing themselves as leaders and providing opportunities for growth, you can foster a culture of ownership, dedication and excellence within your company.In this episode, I share how you can inspire the same leadership and autonomy in your own team:Leadership is an Action: Leadership is about behaviors that align collective direction and execute strategic plans. It's something you do, not just who you are.Encourage Solution-Focused Approaches: Team members should bring solutions, not just problems. This fosters a proactive mindset and encourages strategic thinking.Ask for Their Input: Instead of always providing answers, ask your team members what they think. This empowers them to contribute their ideas and take ownership of their work.Utilize the "Ask Three, Then Me" Philosophy: Encourage team members to seek answers and solutions from multiple sources before coming to you. This helps them use their resources and become more independent.Implement a Tech Triple Check: This process ensures quality control and reminds team members to take responsibility for their work before it reaches the client.Promote Ownership and Responsibility: Allow team members to own their successes and failures. This includes letting them address their mistakes directly with clients, which is a powerful learning experience.Support Their Growth Outside of Your Direct Influence: Provide opportunities for professional development, such as coaching, courses, or stipends for books and conventions.Also mentioned in this episode:Article by McKinsey & Company - https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-leadership)Don’t forget to sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register! Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the How She Did That podcast, I dive into the transformative changes we've made to our leadership team meetings to enhance productivity and maintain focus on our business goals. As a high quick start business owner with unmedicated ADHD, I found that our previous approach led to chaos and a lack of direction. We'd start the year with a strategic plan, only to lose sight of it as time went on.To combat this, we've implemented a new structure for our weekly leadership meetings, ensuring we stay aligned with our goals and can adjust our strategies in real-time. In this week's episode I'm sharing: A breakdown of our revamped leadership meeting agenda. What key performance indicators (KPIs) and other metrics we review at the start of every meeting and why. The crucial question my team asks me every week that keeps me from being the bottleneck and avoiding CEO overwhelm. By sharing this behind-the-scenes look at our leadership meetings, I hope to inspire other agency owners to refine their processes and create a business they love. Sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register! Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we’re going back to basics! It’s been a while since I spoke about my signature process called the Me to We Framework, which is the foundation of my coaching process for agency owners. This 6-step framework was created to take you from being a solopreneur to being able to fully embrace the CEO role in your agency and includes everything from “agency-fying” your offer, hiring, and handling those nasty mindset gremlins that will inevitably creep up!In this episode I’m sharing: A high level view of the Me to We framework Why this framework can be used by all levels of agency ownersHow to make these monumental changes in your business without getting overwhelmed and burnt out Hosted on Acast. See acast.com/privacy for more information.

In my three day workshop I hosted this week for online agency owners, I talked about one of the hardest but necessary conversations in business - money and how to be intentional with the money we bring in and spend within our agencies. One of the keys to profitability in an agency is making money! Seems kind of obvious, right? But obvious doesn’t mean easy or guaranteed. It takes work and it requires intentionality. In order to make money, you need clients. And in order to get clients, you need a steady stream of leads. So in this week’s episode, we’re talking about the 4 ways my agency, The Launch Guild, gets clients. Even if your client roster is currently full, this is important information for you too, because what so many agency owners have learned the hard way is that stability can be ripped right out from under you before you even see it coming. You HAVE to be prepared.In this episode we're talking about: The necessity of always having an active pipeline4 key ways we get clients at The Launch GuildWhy you should never rely on just one lead generation strategyLink to coffee chat podcast episode: https://www.tashabooth.com/podcast-notes/145 Hosted on Acast. See acast.com/privacy for more information.

We hear all the time that diversifying our revenue is something that we need to do, but no one tells us how to do it. As service based business owners, we are so used to serving and supporting others that the idea of doing anything other than that can be intimidating. This is why today I want to talk about how to diversify your revenue streams as a service based business, whether you are a solopreneur or an agency owner, and offer insight into some options you might be able to explore such as affiliate marketing, online courses, workshops, or creating digital products.We talk about:Why diversifying your revenue is importantHow to diversify your revenueSome ways I do this in my own business Hosted on Acast. See acast.com/privacy for more information.

Update! New episodes of How She Did That will now be released on Fridays instead of Thursdays. 🙂 In this episode we are talking about why more isn’t always better. Are you struggling with the sustainability and profitability of your agency? There has been a lot of talk in the online space recently around 2023 being a year of contraction rather than expansion. A lot of you may be wondering what this means for the future and questioning if owning an agency model business is sustainable. The short answer is, YES it absolutely is! But the long answer is what we’re diving into today. So, if you’re curious to know what it means to have an agency that offers you “deeper” support rather than “wider” support and you’re looking for some guidance on what your options for 2024 could look like, this episode is for you!We talk about:What is a micro agency?Implementation support vs. Management supportMaximizing team member potentialCheck out my free Pipeline on Point Marketing Challenge at https://tashabooth.com/pipeline Hosted on Acast. See acast.com/privacy for more information.

Happy New Year to all you How She Did That listeners! I am so excited to share with you all of the things I am ready for and looking forward to in 2024. I have a rock solid team that I feel great about, we already have new members joining us inside of The Agency Thrivemind, and in February I start my brand new program Expansive with a group of ladies I have known for a long time and absolutely adore! I’m also planning on hosting several live events again this year because last year they were a HUGE success!Click here to check out Expansive!One thing I noticed about myself last year was I felt like I had to overdo things in order to make up for lost ground when expectations or goals in my business weren’t met. This may sound like a good strategy, BUT my philosophy is that when you focus on everything, you are focusing on nothing. So, what is a better strategy? That’s what we are diving into on this episode, so get out your pen and notepad and listen closely! I know these tips will resonate with you and hopefully lead you into an amazing Q1 in 2024.In this episode I talk about:4 key areas of profitability to focus onVisibility and collaborationDiversifying the way clients can work with you Hosted on Acast. See acast.com/privacy for more information.

Something that I see a lot of from the women inside of Agency Thrivemind is the fear around being disconnected from your team and your clients as the CEO of your agency. Whether you keep your agency small or large, where you fit within your agency and what you are doing day to day is going to shift and change as you grow. But once you start working more behind the scenes, stop being client-facing, and start doing less of (or none of) the implementation and delivery, I know the fear is that things will fall through the cracks and that your clients won't get the same client experience as they would working directly with you. So today I’m giving you some tips on how to stay connected with your team and with your clients as the CEO of your agency! Hosted on Acast. See acast.com/privacy for more information.

This episode is all about one of my least favorite topics ever... numbers. As CEOs of our agencies, we have to do the hard work that isn’t always fun, but is necessary. And while I love watching numbers pile up in terms of money, I do not necessarily love documenting them or tracking them, especially when things aren't going as well, right? Whether you are a newer agency owner or more seasoned like myself, I still want you to listen to this episode because even I need to be reminded of these things! Today I'm giving you five numbers that you need to stay on top of in your agency, and how to do it in a way that’s easy and makes sense! Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 10 of The How She Did That Podcast! This month marks the 5 year anniversary of this podcast, and I am super excited to introduce you to this new series we have prepared. This season is going to be a series all about owning and growing an agency, and it will be strictly solo episodes of just me, myself, and I, because I am in a place where this is a very strong primary focus of mine! (In addition to hosting live events, which you will hear more about soon!)We are kicking off this series by talking about crafting a reimagined vision for your agency. I've noticed that a lot of us agency owners are falling into a cycle of feeling overwhelmed, overworked, and underpaid, when the whole reason we started an agency in the first place was to avoid exactly that!! If this sounds like you, then you are in the right place. In this episode I give you 5 steps to pull yourself out of the cycle and closer to that reimagined vision of what it is you really want. Hosted on Acast. See acast.com/privacy for more information.

Today’s guest is one of my Launch Manager Certification Alumni, Willemijn Maas. She is based in The Netherlands and works with international clients and experts who want to grow in the online space. As a former MD, Willemijn is much more than an Ops professional. She infuses energy management into her work and guides you on how to run a business while experiencing health issues like, for example, burnout, vertigo, and chronic fatigue syndrome, all of which she has experienced. In this episode she shares her story of severe nervous system dysregulation which left her unable to look at screens or drive for months, resulting in not being able to work more than 1 hour a day!We talk about:How her vertigo led to chronic fatigueHow her inability to work affected her businessHow she maintained her own wellbeingHead over to tashabooth.com/agencylive and use code PODCAST200 for your discounted ticket! Hosted on Acast. See acast.com/privacy for more information.

Joining me today is my amazing and dear friend Bethany Hawkins. Bethany is the CEO and Founder of Crackers In Soup Podcast. Being a black woman who worked in corporate for over 18 years, she knows what it is like to not be heard, so she decided to create a company that ensures all historically underrepresented voices are heard.Believing that sharing knowledge is the only way to help us create generational wealth, Bethany is now sharing what she has learned in her decades of business experience and her podcasting knowledge in a mentorship and coaching program for podcast hosts and podcast business owners. While Bethany exudes extroversion and joy, you’ll hear today that she also struggles with anxiety and depression. I am so proud of her and honored that she chose to share her story with me and with us. We talk about:Bethany’s journey with anxiety and depressionHow she manages mental health while being a CEOLessons she has learned from experienceAdvice for those who are struggling---------------------------------------------------Join me at the following live events!Fall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, ColoradoAgency Live- October 17th to 19th in Albuquerque, New Mexico Hosted on Acast. See acast.com/privacy for more information.

My guest today is Annie Sanchez. Annie is not just an online friend but also an in person friend because she happens to live here in Albuquerque, NM which is where I live! Annie describes herself as a seeker, a navigator of change, a believer in possibility, and the Queen of the In Between. Annie is on a mission to help people find possibility in the moments that matter most. She coaches highly sensitive, visionary leaders and entrepreneurs through life-shifting grief as a strategic and emotional thought partner. Today Annie is sharing her own path through grief and into rebuilding not just her business, but also herself. We talk about:Annie’s journey through the grief of family loss while starting the transformation of her businessHow she continued to show up as a CEOWhat is a “rest coach”? Hosted on Acast. See acast.com/privacy for more information.