Ellen Mackenzie built a booked-out social media agency, then deliberately burned it down. The six-figure client roster she'd spent years filling had become the thing she wanted out of, so she dismantled it on purpose and rebuilt around a model where 1:1 client work is now optional.
Founder of Dishing Up Digital, Ellen runs a multi-six-figure business from Auckland, New Zealand, stacking digital products, a flagship coaching program, a small mastermind, and brand partnerships with Canva, Rella, and Logitech. That mix has grown to 1,300+ students, a 50,000+ subscriber YouTube channel, and an 11,000-person email list.
In this episode, Ellen breaks down what each income stream actually generates, why she'd rather run a hybrid business than a pure agency or a pure course model, and where a fully-booked service provider should start when their own success begins to feel like a trap.
Connect with Ellen:
Website: https://www.ellenmackenzie.com
Instagram: https://www.instagram.com/ellenmackenziee
YouTube: https://www.youtube.com/@UC8iN8jdZISR6W6gVOgcebPA
Dishing Up Digital Podcast: https://www.ellenmackenzie.com/podcasts/dishing-up-digital-with-ellen-mackenzie-social-media-management-strategy
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