We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Jul 27, 2026
This is a free preview of a paid episode (38 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
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Lyrik Fryer once got a licensing check so large her bank had to split it into three payments — proof your IP can be packaged up as a lucrative asset other businesses will pay to use.
Lyrik is the co-founder and CEO of WorkPlay Branding, whose flagship $497/month content system sold directly to clients is also licensed out to agencies and authors. Through this, she has figured out how to sell her IP at full price while also turning it into a branding and major distribution play.
In our full-length interview available exclusively to our premium subscribers (click here to join for only $17/month), Lyrik breaks down her most unexpected licensing deal yet: how author Selena Soo bundled a WorkPlay shoot into her book launch, turning her self-published book into a USA Today bestseller and generating $166K in total revenue.
Licensing isn't just an extra revenue stream, it's a distribution army you don't have to spend advertising dollars on.
Connect with Lyrik:
https://workplaybranding.com/
IG: @workplaybranding
IG: @lyrik.fryer
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00:20:33
Jul 22, 2026
Emily Kim moved to Boston knowing no one. A single thoughtful post in a local Facebook group of 40,000 members led to 22 coffee chats and $10,000+ in closed business later, in-person networking is still her go-to growth strategy for local service providers.
A former Apple software engineer, Emily left tech to build two in-person businesses from scratch, including a brand photography business with 300+ clients. Now a business and marketing strategist, she teaches service providers how to get known and hired locally instead of chasing content creation.
In this episode, Emily breaks down what made that first post work, how her coffee-chat network still sends her referrals from a city she no longer lives in, and why leaving the house to talk to people beats posting online for highest-ROI marketing.
Connect with Emily:
Freebie mentioned: Local Networking Guide: https://go.emilykim.co/ceo
Website: www.emilykim.co
Instagram: https://www.instagram.com/emilykim.co
Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast
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00:36:17
Jul 20, 2026
This is a free preview of a paid episode (45 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
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Léa Jeanmougin licensed someone else's proven course instead of building her own and turned it into $80,378.90 in year-one revenue. Kicking off our new series on intellectual property (IP), Léa opens up about what it looks like to bet on someone else's proven offer instead of creating your own.
With zero money down and a royalty rate that started at 20% and eased down to 16% as her revenue climbed, Léa leaned on partner campaigns to grow her monthly recurring revenue from $2,868 to $10,563. That income became her launchpad into brick and mortar, funding a rent-to-own deal on a 14-room inn in Quebec — also without a traditional down payment.
Léa proves that the fastest way to revenue isn't always building from scratch.
Connect with Léa:
Listen to Léa's last episode: https://open.spotify.com/episode/5a3OODb45NJ1y3cIlFlpXy?si=fOkdQV7CQeqwF8ho8aaw1A
https://www.agencia-atlantica.com/en
https://www.instagram.com/lea.jeanmougin
https://www.linkedin.com/in/leajeanmougin/
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00:20:02
Jul 15, 2026
Most creators sharing AI tools with their audience are unaware they’re vulnerable to two big risks: giving unlimited access to anyone who wants it, and feeding their expertise into a learning model shared with millions of other users. Kelly Sinclair is on a mission to fix both problems.
Kelly Sinclair is a brand and marketing strategist turned "accidental" AI tech co-founder of wAIv by Gravia Studio, a platform for expertise-based creators who want to build and share AI tools while protecting the IP they took years to build.
In this episode, Kelly unpacks what's actually happening when creators unknowingly expose their IP through popular AI-building tools, why she builds "bot squads" instead of one all-purpose bot, and how creators with existing Custom GPTs can migrate them to something more secure without starting from scratch.
Connect with Kelly:
Special gift for Cubicle to CEO listeners! Download the AI Product Playbook for FREE: https://graviastudio.com/ceo. The AI Product Playbook walks you through designing your first expert-backed AI product in about 20 minutes. Built on your methodology. Ready to gate and sell.
https://waiv-ai.com
https://instagram.com/kelly_makes_waiv
https://instagram.com/joinwaiv
https://www.youtube.com/@waiv-ai
Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast
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00:39:26
Jul 13, 2026
This is a free preview of a paid episode (43 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
Questions about our premium podcast subscription? Send us a DM @cubicletoceo
Industrial real estate investing without the tenants or toilets? That's the wealth vehicle private money lending offers, and it's how Yasha Wells, co-founder and General Partner at Blueprint Industrial Capital, puts her business profits to work without running a second business.
Wrapping up our series on Revenue → Returns (How My Money Makes Me Money), Yasha breaks down this money multiplier and how she lends directly to real estate operators for double digit returns while someone else does the work.
She walks us through how to vet an operator's track record, the one non-negotiable that protects her money if a deal goes south, and the red flags that make her walk away from an opportunity.
Connect with Yasha:
Get Your Free Copy of 'If I Had $50K to Invest… Here’s Exactly Where I’d Put It': https://blueprintindustrialcapital.myflodesk.com/cubical-to-ceo
https://blueprintindustrialcapital.com/yashalinks/
https://blueprintindustrialcapital.com/
IG: @yashawells
YT: https://www.youtube.com/@YashaWells
LinkedIn: https://www.linkedin.com/in/yashawells/
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00:18:26
Jul 06, 2026
This is a free preview of a paid episode (57 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
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Reinvesting all your profits back into your own business can feel like the safest bet, but Nat Bullen offers a different perspective on why owning shares of other companies via the stock market is actually a more reliable investment.
Nat is a coach, investor, and owner of Unapologetic Wealth, where she helps women in business make more money in their business and build wealth outside of it.
Continuing our series on Revenue → Returns (How My Business Money Makes Me Money), Nat lays out her simple stock market playbook: a SEP IRA, a Roth IRA, and one brokerage account, funded on a regular basis instead of trying to time the market. Her argument is simple — the business you're pouring everything into can't be the only plan. At some point, your money needs to start working without you.
Connect with Nat:
Stock Market 101 Masterclass: http://unapologeticwealth.thrivecart.com/
http://www.unapologeticwealth.com
Facebook: https://www.facebook.com/Ladylyricist06/
Birthright Podcast: https://unapologeticwealth.thrivecart.com/birthright-private-podcast/
IG: @unapologeticwealth
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00:21:35
Jun 29, 2026
This is a free preview of a paid episode (47 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
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Before a single guest checked in, they'd already generated six figures on their most recent real estate investment.
Sarah Karakaian and Annette Grant are the co-founders of Thanks for Visiting, podcast hosts with 3M+ downloads, and the creators of Strategic Host, a coaching program with 1,000+ members collectively generating $4M+ in monthly short-term rental revenue.
Continuing our series on Revenue → Returns (How My Business Money Makes Me Money), we’re exploring real estate as a money multiplier outside of your business. In this week’s case study, Sarah and Annette pull back the curtain on Rich Hollow Retreat: a 134-acre glamping destination in Ohio's Hocking Hills they're developing using TFV’s business profits.
They walk us through how they structured this real estate deal and found the capital for the down payment, the creative way they generated six figures in revenue before welcoming a single guest, and the strategic moves that increased this $1.5M investment to a valuation of $2.5M while still in development.
Listen to our last episode with Sarah and Annette: https://open.spotify.com/episode/0noGe3GlDDhLf5ZkDBaZKx?si=IvSewakkTCqpQdsoZjLpDg
Connect with Thanks For Visiting:
https://thanksforvisiting.com
https://www.youtube.com/@ThanksForVisiting
IG: @thanksforvisiting_
IG: @richhallowretreat
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00:20:30
Jun 24, 2026
Feeling lost in the noise of social media and AI slop? What if the answer to reliable visibility was proximity via partnerships, not posting?
Casey Lightbody, founder of The Quiet Collective, helps quietly powerful women coaches and consultants grow consistent, fully booked businesses through strategic partnerships and relationship-led marketing, without relying on social media to be seen or successful. After burning her first six-figure business to the ground when she realized the model didn't fit her introverted, highly sensitive nature, she rebuilt everything differently, creating $166K in the first five months with zero social media posts.
Casey walks us through her exact game plan for borrowing other people's audiences, the mistakes that kill most partnership attempts before they start, and why this approach to growth is actually working better now than ever.
Connect with Casey:
https://quietcollective.com.au
https://www.instagram.com/caseylightbody.biz/
https://resources.quietcollective.com.au/marketingguide
https://www.linkedin.com/in/caseylightbody/
Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast
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00:31:05
Jun 22, 2026
This is a free preview of a paid episode (43 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
Questions about our premium podcast subscription? Send us a DM @cubicletoceo
Continuing our series on “Revenue → Returns (How My Money Makes Me Money),” today we’re giving you the detailed low-down on angel investments as a money multiplier.
Returning to our show to transparently dissect her own angel portfolio is Jaclyn Johnson.
Jaclyn is a 2X exited entrepreneur (selling her previous companies for over $23M) and prolific angel investor creating real impact for underrepresented founders through both financial and relationship capital. She's the founder of Create & Cultivate, the largest media and events company for ambitious women, the current CEO and co-founder of Cherub, a platform connecting entrepreneurs and angel investors, and runs Receipts VC, her umbrella for 20+ portfolio investments spanning beauty to tech.
Jaclyn walks us through her investing thesis and recent deals, what she looks for before writing a check, how much of her business profits she allocates annually toward angel investments, and her early-stage investment in luggage company Away that turned a $10K bet into $1.2 million.
Listen to our last episode with Jaclyn: https://open.spotify.com/episode/76d1DtICFUJagqWxExM5fq?si=s9UTTRWnTvK1-bjt64Ez5A
Connect with Jaclyn:
Apply to attend Cherub's Creator Summit: https://creatorsummit.investwithcherub.com/
Take a look at Jaclyn’s private room: https://receiptsvc.investwithcherub.com/#/join
www.receiptsvc.com
www.createcultivate.com
www.investwithcherub.com
IG: @jaclynrjohnson
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00:19:42
Jun 17, 2026
Many coaches overcomplicate their group program launches, and it's costing them clients. Steph Crowder, former sales training director in tech turned business coach, has spent 10 years helping thousands of entrepreneurs sell out their offers without feeling pushy or manipulative.
In this episode, she breaks down exactly what it takes to fill a group program in 5 weeks, why so many service providers stay stuck before they even launch, and the moves that lead to doubled, tripled, or even 5x'd enrollments.
Connect with Steph:
https://stephcrowder.com/secret
https://stephcrowder.com/plan
https://stephcrowder.com/year-on-the-wall
https://www.instagram.com/heystephcrowder/
Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast
If you enjoyed today's episode, please:
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00:28:45
Jun 15, 2026
This is a free preview of a paid episode (59 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
Questions about our premium podcast subscription? Send us a DM @cubicletoceo
Introducing “Revenue → Returns (How My Money Makes Me Money)”: our next case study series where we interview entrepreneurs on how they’re investing the money their business makes in ventures outside of their main business to grow their wealth.
Kicking off the series with a highly requested discussion on using your business profits to buy another existing business, our founder Ellen Yin debriefs her recent acquisition of Runway Fashion Exchange, a brick and mortar resale store in a college town in Oregon.
With details on deal structure, due diligence process, and what returns the store is generating, this is an honest account of what buying a business is actually like — from the first conversation with the seller to now four months in operation as the new owner.
Links mentioned in today's episode:
Codie Sanchez's episode: https://open.spotify.com/episode/4T1AQVVwDENbIklsKUFTme?si=74b67d89ee9e4123
https://www.bizbuysell.com/
https://flippa.com
https://empirebuilders.com
https://bizscout.com
If you enjoyed today's episode, please:
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00:17:03
Jun 10, 2026
What’s the most effective way to raise entrepreneurial kids who are confident with money and financially literate? Most parents wait until their kids are teenagers to start talking about money, but studies show age 7-9 is actually the most important window for building financial confidence in children.
Joining us to share the why and how is a parent with first-hand experience in raising money-smart kids, Mara Williams. Mara is a business coach, author of The Little Books of Big Business series, and creator of Let's Play Money, a playful, practical approach to raising financially literate kids through stories, simple activities, and early entrepreneurship.
In this episode, she shares how to incorporate simple, everyday experiences to teach entrepreneurship to the kids in your life starting with what you already know and have in front of you.
Connect with Mara:
Website (download the free zine & book here): https://www.thelittlebooksofbigbusiness.com
Instagram: https://www.instagram.com/thelittlebooksofbigbusiness
Facebook: https://www.facebook.com/thelittlebooksofbigbusiness
YouTube (Parent Channel): https://www.youtube.com/@thelittlebooksofbigbusiness
YouTube (Kids Channel): https://www.youtube.com/@letsplaymoney
Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast
If you enjoyed today's episode, please:
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00:36:09
Jun 08, 2026
This is a free preview of a paid episode (46 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
Questions about our premium podcast subscription? Send us a DM @cubicletoceo
Sponsorships aren't just for big conferences with hundreds or thousands of attendees. In this solo episode, Ellen answers subscriber-submitted questions about all things event sponsorships, from local and national sponsorship deals to in-kind partnerships. No matter the size of your event, you can use these creative insider tips to land sponsorships and host more profitable events.
To get YOUR questions answered about ALL things sponsorships & brand deals (beyond just events), join Ellen’s pop-up sponsorships group chat by June 22.
Join our sponsorships group chat kicking off June 22: https://www.cubicletoceo.co/offers/xQHiPVm8/checkout
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00:19:53
Jun 03, 2026
Is your next business expense an investment or a mistake? The answer is always nuanced, but the right questions can help you make wiser spending decisions that actually align with your ROI expectations and overarching business goals.
With nearly 20 years of experience across multiple sectors of the financial industry (banking, lending, and now financial planning and investment/wealth management), founder of independent adviser Divergent Financial Advisory Services, Alicia Martinez knows exactly how to navigate those tough spending decisions that move your business forward while protecting your budget.
Back as a returning guest on our show, she goes meta in today’s episode by walking us through her own decision tree and how she evaluated a recent marketing expense of her own (our offer, Instant Influence).
What questions did she ask in the consideration process? How is she defining and tracking success? How can business owners effectively evaluate a financial commitment when the outcome isn't guaranteed?
This is the episode to tune into before you make your next big purchase for your business.
Connect with Alicia:
https://difiadvisory.com
https://www.instagram.com/difiadvisory
https://www.facebook.com/DiFiAdvisory/
https://www.linkedin.com/company/difiadvisory/
Check out our 2026 Freebie Fest: https://ckarchive.com/b/75u7h8h6q2r83s6rgg7rlawropdprunh5z852
Our last episode with Alicia:
Apple Podcasts: https://podcasts.apple.com/us/podcast/cubicle-to-ceo/id1470966370?i=1000712399762
Spotify: https://open.spotify.com/episode/44nj7IVLPBcz3eTIXdqGPZ?si=wAu98ZqyRtWywBXSzkF7ag
Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast
If you enjoyed today's episode, please:
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00:40:48
Jun 01, 2026
This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
Questions about our premium podcast subscription? Send us a DM @cubicletoceo
This week, Ellen gets behind the mic for a solo episode sharing 6 of her best time-saving boundaries she’s implemented in her business in recent years (plus a bonus boundary contributed by a premium subscriber!)
Borrow these tips, scripts, and practices for your own business!
Bonus tip contributed by Chandani Patel of Clarity Print Co.
If you enjoyed today's episode, please:
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00:07:07
May 27, 2026
Success on the outside doesn't always match what's happening behind the scenes.
Nata Salvatori is a Freedom-First Leadership & Scaling Coach, host of The Accidental CEO® podcast, and creator of the R.E.T.U.R.N. Framework: helping high-capacity founders exit over-responsibility and build businesses that don't depend on them to function.
In this episode, she breaks down the invisible load high-achieving women carry that nobody sees, what it really costs to be the glue in your business, and how to stop being the bottleneck.
Connect with Nata:
The CEO Confidential Waitlist: https://accidentalceo.myflodesk.com/ceoconfidential
CEO Capacity Audit Quiz: https://www.tryinteract.com/share/quiz/69406257520071b3d67558b4
Instagram: https://www.instagram.com/accidentalceo.co
Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast
If you enjoyed today's episode, please:
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00:31:26
May 25, 2026
This is a free preview of a paid episode (52 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
Questions about our premium podcast subscription? Send us a DM @cubicletoceo
What if you could double revenue within 2 years without growing your team headcount or increasing hours?
Ann Lopez—founder of Miami-based Studio 790, one of the fastest-growing women-owned design firms in the country—proves it’s possible (while working 15 hours/week less).
In today's case study, Ann breaks down the org restructure that placed her team in pods and pulled her out of the day-to-day execution and decision making.
Connect with Ann:
https://www.studio790.com/
https://www.annlopezliving.com/
LinkedIn: https://www.linkedin.com/in/ann-lopez-3165722b/
IG: @studio790interiordesign
IG: @annlopezliving
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00:19:23
May 18, 2026
This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
Questions about our premium podcast subscription? Send us a DM @cubicletoceo
In the last two years, KJ Blattenbauer intentionally dismantled and rebuilt her PR business after realizing it was overserviced, underleveraged, and capped by her own time. She was booked and visible, but revenue only grew when she took on more work.
KJ is a two-time bestselling author and founder of Hearsay PR, where she's spent nearly three decades helping founders become the person everyone is talking about.
In today’s case study, she walks us through her exact service restructure, including cutting more than half her service menu and resetting pricing around outcomes instead of deliverables. These changes increased her average client revenue by 2–3x while significantly reducing her work time by 40 hours per week.
Connect with KJ:
Turn visibility into authority with KJ's book, Pitchworthy: https://www.hearsaypr.com/buy-my-book
www.hearsaypr.com
IG: @kjblattenbauer
www.linkedin.com/in/kjblattenbauer
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00:21:03
May 13, 2026
Have you tried running ads and watched your budget disappear with nothing to show for it? Claire Pelletreau has seen this time and time again, and she's on a mission to make sure you never waste another dollar in the Zuckerberg machine.
A Facebook and Instagram ads expert and conversion optimization strategist, and the host of the Get Paid Podcast, Claire is known for making ads actually make sense without the jargon or an expensive agency eating your margins.
In this episode, she breaks down exactly when you're ready to start running ads, what to run first, how much to actually budget, and what's working right now — including why ads are genuinely easier to get results from than they used to be.
Connect with Claire:
1 Simples Ad : https://clairepells.com/ceo
Website: clairepells.com
Get Paid Podcast: https://pod.link/1005195731/
Instagram: https://www.instagram.com/clairepells/
Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast
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00:31:40
May 11, 2026
This is a free preview of a paid episode (43 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
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Just in time for summer, we’re kicking off our series on working less! Over the past seven years, email marketer and agency founder Kieryn Wang grew her hourly rate by 1,300% while cutting her workweek down to under 10 hours, averaging multiple six figures a year in the process.
In today's case study, Kieryn breaks down how she’s steadily reducing her hours year over year while simultaneously raising her hourly earnings from ALLMOST, the boutique email marketing agency she founded nearly a decade ago. Her simple process for tracking her time and performance data to continuously optimize what’s working is especially fascinating (and easy to borrow!)
Connect with Kieryn:
Join The Conversion Club: itsallmost.com/the-conversion-club-founder Use code CEO for $30 off!
Download the Inbox-to-Revenue Toolkit: https://www.itsallmost.com/cubicletoceo
https://www.itsallmost.com
IG: @itsallmost
IG Post about time tracking: https://www.instagram.com/p/DYA6ZnBDVYS/?img_index=1
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