In this episode we are diving deep into something every entrepreneur experiences at some point... avoidance. Whether it’s not checking your Stripe account, ghosting your content calendar, or avoiding that DM to the coach you’ve been binge watching, the truth is, avoidance is never just about being “lazy” or “busy.”Avoidance is subconscious self protection.I’ll be sharing the exact ways I spot true avoidance in clients, the subconscious patterns driving it, and the NLP tools and rewiring techniques you can use to break free. This episode is full of practical subconscious work and identity prompts, so make sure to pause, reflect, and come back to this one whenever you need a reset.You’ll also find the full set of journal prompts we worked through in the six areas of avoidance down below to help you go even deeper.Journal Prompts from the Episode:Finances:What was the emotional tone around money growing up?What would it mean about me if I saw a £0 day?What story am I telling myself about wealth and safety?How would the version of me who manages money with ease feel every time she logs into her accounts?Boundaries:Where in my life did I learn that having needs was unsafe?What do I fear people will think if I stop overgiving?How would my business thrive if I created space for myself firstWhich version of me is scared to disappoint people and what does she need instead?Planning:Where in my past did structure lead to pain?What’s the benefit of staying vague?What version of me would thrive with a 90 day plan? What does she believe?Am I willing to fail forward or am I waiting to be perfect before I begin?Systems:What do I make it mean about me if I rely on systems?Where did I learn that chaos = success?What story do I have about being supported?Who benefits when I stay in disorganisation and what am I avoiding?Investing:What emotion do I associate with investing in myself?What’s the worst-case scenario I imagine when I invest?What would it feel like to be fully supported?What would the highest version of me invest in and why?Selling & Visibility:What did I learn about women who are visible and confident?What do I believe people will think of me if I show up fully?What does ‘selling with power’ mean to me and what scares me about that?Who do I become when I stop waiting to be chosen and start claiming my space?Topics covered on Avoidance in Business:The neuroscience behind why we avoid what we say we wantThe difference between procrastination and subconscious protectionHow to reframe avoidance using NLP toolsWhere avoidance is likely hiding in your businessJournal prompts and identity work for moving through resistanceFuture pacing and nervous system regulation for safetyHow to create subconscious momentum in business“Avoidance isn’t laziness, it’s your subconscious pulling you away from what it doesn’t yet feel safe to hold.”Rebecca HaydonMore about The Subconscious Expert:Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind-blowing results you desire in your life and business! I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED...