Corporate sustainability is on the rise, with over 98% of S&P 500 companies publishing sustainability reports in 2022 and more than 8,000 entities pledging net zero emissions by 2050. A TravelPerk study reveals that 69% of employees want their companies to invest in sustainability. However, challenges like greenwashing, data fragmentation, and poor data quality hinder true sustainability performance and accountability. Despite the progress, there's a need for better transparency and measurable links between sustainability efforts and business outcomes.   About Michel Heitzmann [founder of Ignea] Michel Heitzmann, creator of the Vital Growth Framework for sustainable leadership and founder of Ignea, is a seasoned expert in sustainability. He has worked in several C-suite positions at Fortune 500 companies, served as a strategy advisor, and been a board member of multiple organizations focused on environmental and sustainability issues in Switzerland. Contact Michel @ Ignea https://www.ignea.ltd/ or in LinkedIn https://www.linkedin.com/in/michel-heitzmann/   What I discussed with Michel Heitzmann - What are some red flags that indicate a company might be greenwashing? - How can consumers and investors hold corporations accountable for their sustainability claims? - Beyond greenwashing, what are the main obstacles to achieving true sustainability in corporations? - How can corporations overcome internal resistance to change and create a culture of sustainability? - What are some effective strategies for corporations to implement meaningful sustainability measures? - How can we hold corporations accountable for progress on their sustainability commitments? - Do you have any heroes or companies that have been successful in their sustainability efforts? - What advice would you give to individuals interested in promoting sustainability within their own companies?   ### Sign up for the Simply Human Newsletter (monthly email newsletter): https://simplyhuman.substack.com Follow the Growth Hacking Culture Podcast: https://www.peoplekult.com/podcast-work-culture Follow Ivan Palomino on Twitter: https://twitter.com/ivanpalomino_ Follow Ivan Palomino on LinkedIn: https://www.linkedin.com/in/ipalomino/    About the Growth Hacking Culture Podcast The Growth Hacking Culture Podcast is a series of insightful interviews with prominent experts on mindsets, skills and mental resources to grow individually, lead motivated teams and create human-centric work cultures. These episodes are about thought provoking ideas to scale up and growth hack human-centric and performing work cultures. Hosted by Ivan Palomino. ######   ? Don't forget to like, subscribe, and hit the notification bell for more insightful content! #CorporateSustainability #SustainabilityEfforts #Greenwashing #MichelHeitzmann #SustainableLeadership #EnvironmentalImpact #CorporateResponsibility