Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )   Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts,” we brainstormed today on two main things:   A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.”   Here are the notes showing what we came up with together:   That Mental Shit with Lauren Fritts   TAGLINE:I inspire women to embrace and work through their mental shit to cultivate the life they deserve.   HOW: Embrace your inner 5-year-old Be curious, ask why to keep digging deeper, and don’t accept the status quo Be like Mike! Example: Michael Jordan story. Work hard to overcome ‘no.’ Prove them wrong. Feelings aren’t facts and they’re not forever. There is light at the end of this struggle you are in now. Really examine and question the feelings and thoughts from your mind. Share everything. Openness leads to empathy. Example: Those with the brightest lights have the darkest shadows. Example: 8-mile rap at end of the movie. You are not alone. Your flaws are actually your fire. “Feel your feelings, then let them fuel your fire!” Example: David and Goliath It’s all perception…you can be the victim or the victor…it’s your choice. You have the power. Everything starts in your mind. It’s scary to think that you have the control to change your life, but it’s true. Jim Carrey: Wrote himself a check for $2 million Confidence begins with courage Be 100% yourself Purpose emerges through pain After the episode, Lauren will definitely take more time to revise, edit, condense, and/or expand on these items above, but they are a great jumping off point for her to keep as foundations to her brand and what’s she’s all about.   I hope by listening to our conversation that you not only pick up some tips and tricks for working through your own copywriting creative session, but that you feel inspired into more courageous action. Lauren is living her truth and helping others to dare to do the same.   Prefer to watch the conversation?   Here’s the video from our talk! https://www.youtube.com/watch?v=oixLX7Y4gwY      Want to be on the show doing a copy consultation like this?   Email me at Laura@CopyThatPops.com and you could be on a future episode!   Lauren Links: https://www.thelaurenfritts.com/ https://www.thelaurenfritts.com/that-mental-shit-podcast https://www.instagram.com/thelaurenfritts/ https://www.tiktok.com/@laurenfritts1 https://podcasts.apple.com/us/podcast/that-mental-shit-with-lauren/id1601884745 More Shownotes and Podcast Episodes Here: CopyThatPops.com/217

On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases.

 

By the following day, his new book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success was the #1 bestselling book across all of Amazon around the world (while on presale). It sold so many that Barnes & Noble broke for a lot of us trying to buy.

 

As I record this in mid-September, the book is no longer #1 in all of Amazon, that’s how the rankings work -- they change almost hourly -- but there is a lot we authors can learn from what Gary did to write and promote his book.

 

But let me backup and define a few things for you…

 

Who is Gary Vee?

Gary Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.

NFT: Non-fungible token

You may have heard this term floated around a lot lately. It’s all the rage in the cryptosphere. Skeptics call it “buying jpegs. My in-laws call it a ponzi scheme.

 

But what it really is is a digital collectible tied to a smart contract that cannot be destroyed.

 

Who created it?
Who bought it first (called minting)?
Who sold it and when?
What price did the 3rd owner pay?

 

All this and more is recorded on the blockchain, which is a digital ledger of transactions recorded on multiple computers around the world so that no one person or entity can alter the records.

 

Oh, and non-fungible is just a confusing way of saying unique. If you trade 1 US dollar for another 1 US dollar, you have not changed anything. Dollars are fungible. If you trade 1 cryptopunk for 1 curiocard, you have very much changed things. These are non-fungible...they are unique.

 

It’s all a big deal. It’s the wave of the future, if you ask me.

 

If this is your first time hearing about it, I really think you should put in some hours to research and learn more.

 

It will (and already is) affecting everything we do in life. Don’t be an old fuddy duddy and say it’s all just a silly trend kids these days are into. It’s not.

 

NFT examples

To help, for this convo, to make what an NFT is more clear, let’s look at a few examples. 

 

1. Bored Ape Yacht Club (BAYC): 

Are pieces of digital art of apes with different facial expressions, backgrounds, and accessories. The cheapest one as I record this is 33.5 ETH, or about $117,000.

 

There is no utility -- or ability to use the token -- that I am aware of. However, owners of BAYC tokens get ‘airdropped’ (aka rewarded with) additional tokens that also have value because they are in demand by the market.

2. NFT.NYC

The leading conference on the topic of NFTs is held each year in New York City, and, as we would expect, the ticket to get in is an NFT. Using NFTs as tickets into an event in real life is an easy example to wrap our heads around potential ‘utility’ of a token.

 

Mark Cuban, owner of the Dallas Mavericks, recently said on a podcast interview that tickets to all games would soon be tokenized. 

3. VeeFriends

Gary Vee jumped into the NFT space in May as well. His project is called VeeFriends and it comes with access to his new VeeCon conference in 2022, 2023, and 2024, which gives it real utility. Some tokens also have direct access to him in groups or in one-on-one sessions like courtside Nicks games.

 

But where the big promise from Gary lies is in the I.P. of the characters. He plans to turn the drawings for the tokens into the next “disney.”

Imagine if you owned the original drawing of Mickey Mouse...think that would be worth something today?

-------

 

So, back to our story about Gary selling over 1 million books in 24 hours. 

 

Starting in early 2021, Gary told his followers to buy up ETH when it was about $1400 to $1800. Then, for months before launch, Gary educated his audience on NFTs, the blockchain, what wallets like MetaMask were and how to set them up to be ready to buy NFTs, and more.

 

Then Gary launched his VeeFriends in May of 2021. For the majority of the 10,255 tokens that he sold, you could buy them for 0.5 to 3 ETH (that’s about $1750 to $10,500 in today’s value with ETH around $3500).

 

As I record this 4 months later, the cheapest VeeFriend is 18ETH (or about $63,000).

 

That’s a 36x return...and Gary swears he’s just getting started…

 

Flash forward to the book offer.

Gary went live on a Friday afternoon in the summer to say that for ever 12 books someone purchased in the following 24 hours, she or he would receive 1 surprise NFT after the books ship in November.

The exact details are unknown.

However, after seeing what he did with VeeFriends in just 4 months, true fans jumped at the chance to buy up lots of books and be eligible for multiple surprises in November.

 

Hence, selling over 1 million copies in 24 hours.

 

-------

TAKEAWAYS

 

I personally don’t have as big an audience as Gary. Likely you listening don’t either. 

 

So maybe selling 1 million books in 24 hours is something unattainable for us right now.

 

Nevertheless, we can employ his tactics to a scale that works for us.

 

1. Give true value to your audience (not just sales promos)
   ...Gary taught people all about the crypto and NFT world.
   ...Gary shared tips on other projects he thought looked solid like World of Women and Curio Cards...his fans made tens and hundreds of thousands of dollars off his tips in just weeks or months

 

2. Let true fans in on things before the general public

...Gary created a Discord (like a giant chat room) where he shared these special tips and info completely for free, but only with true fans who took the time to join it

 

3. Follow through on what you promise you will do

...Gary went out of his way to make sure true fans got first crack at his NFT drop (before whales with big bank accounts could swoop in and buy everything up)

...And he’s been working to make VF grow in value already 

 

4. Stay connected real-time

...Gary doesn’t just promote and ghost, he stays actively involved...this builds that know, like, and trust factor

 

5. Build reputation and know it takes time

...Gary has been building rapport and trust for yearrrsssss...he didn’t just emerge out of nowhere and expect people to trust him.

...You have to have patience and build. 

 

6. Use cutting edge technology and trends

...Gary is jumping on the wave of crypto and NFTs early.

 

How can we make our books themselves NFTs? 

 

Could someone buy our book as an NFT and be able to sell it later?

Could you offer “gold ticket” NFTs with special access to you...say a yearly coffee meeting or bowling trip? 

 

----

 

There is so much to be learned by watching Gary and following in his footsteps when it comes to books, business, and NFTs.

 

If you want to learn and see more, I’m attaching links to all that I mentioned in here about Gary’s incredible book frenzy.

 

And if you're wondering...I will have a crap ton of books in my garage come November.

When Gary speaks, I believe.

 

When you speak, I hope your audience believes too.

 

Share with me your thoughts on this episode or any probek you are working on! I’m at LaptopLaura on the socials. Or shoot me an email at Laura@CopyThatPops.com!

Also, I’ll be speaking at ShePodcasts Live next month in Scottsdale, Arizona!

 

My talk is called:

How to Easily Turn Your Podcast Into a Bestselling Book [And Truly Position Yourself As a Leader]

 

Hope to see you there, if you are a fellow podcaster! :)

In the meantime, keep finding ways to write copy that pops!

Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes:

1. French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time
2. Mark Twain once said, “I didn't have time to write you a short letter, so I wrote you a long one.”

When I first heard these sayings, I thought they were wrong. In school, the hardest assignments seemed to be the long term papers 15 or more pages long.

But as a former teacher, professional copywriter, ghostwriter, and all around writing nerd for internet copy, I’ve come to learn they are profoundly true.

I admittedly have the habit of ‘over communicating in writing.’ I tend to add too many details in emails -- and try to keep in mind that if something can be said with fewer words, it should be.

Let me give some concrete examples for you…

COPY EDITING EXAMPLES

1. Bio
   Say you are writing about yourself for an author bio, for an about page on your website, or for an email in a marketing campaign so that new subscribers can get to know you.

You may write something like this:

“I did my undergraduate studies at UCLA and majored in Psychology, earning a bachelor’s degree with a minor in German in 2003.”

(true story for yours truly!)

This is a perfectly good sentence with 22 words.

But can we tighten it up without losing any meaning or important information?

How about…

“I graduated in 2003 from UCLA with a degree in Psychology and a minor in German.”

That’s shorter! With 16 words now. We shaved off 6 words...or 27%. Not bad and no meaning was lost.

2. Business Description

Say you are writing up some information about your company for your website or short social media bio.

You could write something like this:

“At XYZ Media Company, we know the importance of leveraging social media to grow your business in this increasingly online and global economy. This is the reason why we love helping businesses create and execute strategies that help them grow their businesses through attracting new leads, converting sales, and building brand loyalty.”

This is a lovely description from a company who gets it!

But at about 52 words, it looks like a big paragraph that most people may say ‘ain’t nobody got time for that’ and skip over reading it.

How about…

“Leveraging social media is essential to grow your business. We help you create and execute strategies to grow by attracting new leads, converting more sales, and building brand loyalty.”

This version is 29 words, so 44% shorter. Plus, we changed 3rd person words like “their” and “them” to 1st person words like “you” and “your.”

I also cut out things like “At XYZ Media Company” under the assumption that if someone is reading it on your website, they know what you are called -- you don’t have to restate it. And also “in this increasingly online and global economy” because if your audience doesn’t already know this is happening, I’d be shocked.

 

3. Example 3

Send me a piece of copy you’d like cleaned up to be shorter and more punchy. I may feature a quick edit of yours in a future episode!

---

Hope these copy editing examples helped inspire you to look for words you could cut to improve your writing online. 

It takes more time to trim the fat, but it’s worth it!

Until the next episode, keep finding ways to write copy that pops!

xo Laura

PS: To access full show notes, please click here.

Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring you to apply it to your writing for...

...books
...emails
...social media posts
..."about me" pages even!

The human brain is drawn into stories. But sometimes it's hard to know how to 'craft' them. Follow this breakdown written below and shared in audio in this podcast episode. Even though it is for fiction, we can learn a lot from it and apply it to our nonfiction writing as well.

Can't wait to hear what stories you cook up!

Source for this episode and to learn even more on the topic:
https://www.masterclass.com/articles/what-are-the-elements-of-a-narrative-arc-and-how-do-you-create-one-in-writing#what-is-the-difference-between-a-narrative-arc-and-a-character-arc

 

See full details at copythatpops.com/214

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: Write a great book & hit bestseller! [not free ;)]

Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business while also truly helping others out there in the world.

Podcasting Business School's founder Adam Schaeuble takes the lead role asking questions of Laura as well as 3 of her recent success story clients participating in the Bestselling Book Mastermind program (a new round starts Monday, August 24th! -- use the code "CTP" to save $50 and claim your spot at CopyThatPops.com/10weeks now).

A Few Highlights from This Podcast:

4 bestselling authors answer the following questions:
- "What held you back from writing your book in the past?"
- "What strategy blew your mind that you learned working with Laura in the Bestselling Book Mastermind group?"
- "How have you and/or how are you planning to leverage your book?"
- "Advice for others doing a book launch? Or what would you do differently for your next book launch?"

Ready to be the next author success story?
- Laura's 10-Week Bestselling Book Mastermind...now enrolling for August 2020 start! Use code "CTP" for $50 off for podcast listeners!

Prefer to watch instead?

Our Guests

Guest Host:
Adam Schaeuble of Podcasting Business School 

Bestselling Author Panelists:
• Aimee Carlson, #1 Bestselling Author of The Toxin Terminator: Finding Focus, Energy and Renewed Health by Removing Hidden Toxins
• Kelsey Henry, #1 Bestselling Author of Positively Delighted: Create a Positive Mindset & a Life of Delight, Laughter, & Fun!
• Tamar Medford, #1 Bestselling Author of Hope Elevated: How to accept your past, gain clarity, and develop a healthy mindset

Take Action Now!

10-Week Bestselling Book Mastermind, co-run with Allison Melody [starting August 24, 2020 - use code "CTP" to save $50]

Please click here to access full show notes.

Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience.

 

Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared for an IRS audit, whether it happens or not.

His #1 Amazon bestselling book will help you understand what the IRS will want to see and how they want to see it -- in simple, clear, plain English.

Our conversation also covers...

A Few Highlights from This Podcast:

- A story about driving tanks in the Army
- What did the Army teach Jonathan about business?
- Why did Jonathan go into helping small businesses with taxes?
- What are his best quick tips around taxes for entrepreneurs and business owners?
- The $1,000,000 tax bill story. Eek!
- Story about a guy who hid from IRS for 20 years
- Audit Armor Basic Training Manual: Protect Your Growing Business from the IRS (grab Jonathan's book!)
- Why did Jonathan want to write a book?
- Did Jonathan ever feel the imposter syndrome monster breathing down his neck? How did he combat it?
- Honest thoughts working with Lulu for publishing? [Hint: Neither of us loved the experience and we tell why]
- Best tips for sitting down to write?
- Why and how to use 99 Designs for an incredible book cover contest (and how it's a secret weapon for marketing your book even before it's live!)
- Best tips for writing with “less is more” in mind
- Laura's 10-Week Bestselling Book Mastermind...now enrolling for August 2020 start!

 

Our Guest

Jonathan Maki drove tanks in the United States Army.

Then, shortly after receiving an MBA from the University of Notre Dame in 2008, he started helping other small business owners understand their own finances and navigate the complicated US tax system.

He is a dedicated husband and father of two young girls, and he loves surfing with his wife in his free time.

Learn More:
- Depository Analysis
- IRS Audit letter redacted
- 7 Practices to Help Protect Your Growing Business from an IRS Audit

 

Great Quotes

• "I wanted to write a book that was to outline sequential, cohesive steps of action so that it would make it easier for my clients and for me too." - Jonathan Maki
• "I’m so glad that I worked with you because I had the content but it’s the same as comparing the steak vs the sizzle." - Jonathan Maki
• "My waves of inspiration don’t come in the form of an outline." - Jonathan Maki

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. 10-Week Bestselling Book Mastermind, co-run with Allison Melody [starting August 2020]

To access full show notes, click here.

Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised venture capital. 

Whatever content you have -- a blog, a book, a podcast, a website, a YouTube channel, or a combination of them -- Ray’s 4 proven steps will get you from crickets to consistent growth of your brand, business relationships, and revenue.

 

A Few Highlights from This Podcast:

- Starts first business as a language school in Mexico with wife (who used to be his Spanish teacher)...but then swine flu hits…and it forces them to go online, which leads to huge growth (got over 4 million visits in 2019)
- Shares a lot of personal information on your site and podcast questions...why? Psychologically what is the reason?
- Tips for coming up with a name for your business
- 4 steps (plus a bonus 5th step!) for his proven content amplification process
1) Research
2) Create great content
3) Amplify on social media
4) Ranking and linkbacks
- Resources named: UberSuggest and Ahrefs.com
- Advice on writing emails that get people to agree to link back to your content
- What’s a realistic timeframe for all this to work and snowball? Answer may surprise you.
- And be sure to book a free, no pressure call or jump on a live training to get help implementing what you learned. This is so valuable!

 

Our Guest

Ray Blakney is an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure online businesses. He and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe, and other top publications.

In his free time, Ray is a part-time sword fighter.

Learn More:
LiveLingua.com
InfiniteUpcycle.com
Anomalous Educator Podcast

 

Great Quotes

• “The advantage of us not needing to grow is one that a lot of people overlook. They look at it as a business. You grow, grow, grow, just for the sake of growth, and sometimes if you're happy where you are, I don't know if you're making a hundred thousand dollars a year, were you really that much happier making 120.” -Ray Blakney
• “Bookstores are making a comeback in the United States. Those like little niche corner shops where you used to go and read books, Barnes and Nobles, you know the big ones are going bankrupt, people want that personalized thing where you can go in and you know the seller or the seller knows you. It's like: -You know, a new book just came in that I know you would love because you, this is the kind of book that you read.” -Ray Blakney
• “I think a lot about names and people ask me a lot about names cause it was all about like copywriting and words and it can be really tough, but it's great to know, one you can change it, two its kind of like no one cares how much you know until they know how much you care that sort of phrase, it's like no one cares about the name of your business, they care about the results they're going to get for them or how you're going to make them feel in doing the interaction. So focusing more on that and less on the names.” Laura Petersen
• “So you really need to know yourself first and then write some content that is around that, we find that that's the base for creating any great piece of content is that there is a point to it, your personality is included and you know what you're trying to say in that content.” -Ray Blakney
• “Even if you sell 20 copies to 20 people who really need it, you did something good and you never know where those relationships could go, it can just completely snowball in a way you can't anticipate. But let's not worry about trying to please everyone and be this massive overnight success.” - Laura Petersen

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

 

Click here to access full show notes.

Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone!

This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food Heals empire did last Saturday. Six entrepreneurs joined us to ask questions, brainstorm, and work through mental blocks.

I hope this helps you wherever you are in your journey! And jump into our 14-week Bestselling Book Group Program starting on May 25th, if you catch this in time!

 

A Few Highlights from This Podcast:

[05:45] - [5:00] : Alli kicks off call + Laura intro and why books matter

 

[12:22] : Tamar intro about the book she's work on

…vulnerable stories
…4 chapters so far
…afraid bc of ego to dig into
…wants the word “hope” in there
Finding Hope
Acceptance

 

[15:54] : Larry Roberts

…1+1=Podcast
…wrote it in 20 days
…got emotional
…Scrivener
…bringing wife on the journey
…how to start a VA business
…Readily Random podcast
…recovered alcoholic

 

]23:47] : Nancy Foote
…¾ done about classroom management (33 years teaching)…how to get kids on your side
…struggling bc had another book calling at her!
…started on second book too
…works at literary conferences part-time
…"when I teach, I tell stories about my life"
…Coca-Cola Hot Pants
…Paul Harvey
…Zero G with Mark Kelly astronaut
…Parkinson’s, two kinds of breast cancer,
…"how can you be so positive and upbeat?"
…baseball with Nolan Ryan
…Writing 6-word sentences…loving writing it…like poetry
…shoulder surgery
…Imposter Syndrome Monster

 

[37:06] : Christopher Centri
…astronomy and space science
…struggling with things online
…in another part of New York state
…Mars + search for extraterrestrial life
…Lunar Mysteries
…Thinkific, Teachable, …wants courses
…near Lake Erie + wine + science presentations

 

[48:37] : Hazel Englander
…loves wine too
…listens to CTP!
…model all over the world
…famous boyfriend…backstage rock and roll parties
…not sure about sharing bc of kids, husband, and haters
…Queen, Sir Elton John, etc — should I name names?
…should I have a publisher or self-publish?

...Tim Ferriss and Nick Kokonas podcast: https://tim.blog/2018/10/18/nick-kokonas
They compare notes about the somewhat slimy similarities between the music and publishing industries. [timestamp: 2:26:02]
On the Hembergers and The Alinea Project, and the upcoming Aviary Book being released independently. [timestamp: 2:41:23]

 

Free Facebook Group for Authors
CopyThatPops.com/facebook

 

More Info On the 14-Week Group Program starting on Monday, May 25th

CopyThatPops.com/14weeks

*Past clients of Laura’s, ping her for super discount if you want to join us too (Laura@CopyThatPops.com)

 

 

Take Action Now!

14 Week Group Bestselling Book Program with LaptopLaura and Allison Melody

To access full show notes click here.

Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over!

On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch (BYOBB = Bring Your Own Booze & Brunch) to discuss how YOU can become a bestselling author in as little as 14 weeks!

Join us to get support, accountability, and step-by-step direction from brainstorming...to writing...to editing...to formatting...to book cover design...to pre-marketing...to launching...to hitting #1 on Amazon...and more!

UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}!

Facebook Post where you can write and share your thoughts:

We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself!

But, I realized recently how doing this can actually hurt us too. Now, before anyone jumps to write a scathing comment in rebuttal, hear me out...

HOW IT HURTS

You see your hardworking, successful business buddies start podcasts, write books, and speak on stage. So, you think and feel like "everyone is doing it."

You then think and feel "it's too late for me," "I missed the boat," or "I'll never be as good as they are, plus they got such a head start, so I won't do it."

SO, YOUR PERCEPTION IS SKEWED

The truth actually is that you are just hanging out with go-getters.

Most people do NOT start podcasts, write books, or speak on stage.

Most people consume but do not create.

Most people overthink but do not take action.

And, more and more -- did I mention MORE? -- people are coming online every single day looking for the solutions you offer. Looking for YOUR style of speaking or writing. YOUR examples and lessons learned. YOUR wacky humor or calm speaking voice.

HOW TO FIX

So, I would never advise hanging out with losers to combat this misperception and get you back to reality. The side effects would be too negative.

The recipe simply is to recognize where you are. You are in a GREAT place if this post resonates with you.

1. You have a great crew around you. Keep it up.
2. Just because your buds are rockin' it does NOT mean there isn't space and a huge -- and increasing -- demand for your unique twist and style. Audit your thoughts, audit your feelings...and reframe.
3. Do the thing. You know what it is. Do it.  
   

FEEDBACK

Agree with me? Disagree? Did this help at all?

Let's dialogue!

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: Write a great book & hit bestseller! [not free ;)]

 Click here to access full show notes.

No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and Jay Edwards (professional Copywriter).

 

It's like mad libs on crack. For business.

 

You just plug in key information about your business, product, webinar topic, etc. (with lots of examples to help guide you) and then click the "Build" button.

 

Then, it spits out scripts, full pages of copy, ad copy, video sales letters to read off a teleprompter. Like, anything you need for business. It's pretty ridiculous...in a good way.

 

I'm currently testing out a script for this $19 Offer Page for My [Secret] Amazon Bestselling Categories Formula. Hopefully, it will slay and help a lot of people too.

 

Try it out for free with a Headline Script Generator here:

 

PODCAST EPISODE BONUS:

Listen until the end for a heartwarming, hilarious surprise. You are guaranteed to laugh and smile. 💕🤣

 

Then, check out Funnel Scripts...they have a free training on the landing page...and let me know if you try it out!

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: Write a great book & hit bestseller! [not free ;)]

 

Click here to access full show notes.

Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not).

 

This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19.

 

Then tune into this episode! Our guest today shares her story of how she replaced a full-time income in the financial industry (living in the expensive LA area) as a single mom...and how you can do it too.

 

A Few Highlights from This Podcast:

 

- Blog Outpost Group

- Single Mommy Tribe Group

- How MarketMuse Content Optimization Software Helped Neil Patel Double His Traffic and Rankings

- Book: Stay at Home Single Mom: Writing Your Way to Your Happy Ending 

- How Kimberlee went from the financial industry to writing screenplays, business plans, blogs, ghostwritten books, and more (and how you can too)

- What is the rate you can charge for your writing (and should you do it by hour, by word, by project?)

- Tips to get your priorities and strategy clear

- The biggest mistake to avoid as a freelance writer

- Kimberlee answers the question many have, "Should I do work for free or reduced price in the beginning as I build my writing samples, network, and client base?"

 

Our Guest

 

 

Kimberlee Leonard is the author of Stay At Home Single Mom: Writing Your Way to Your Happy Ending which takes readers on her journey behind establishing herself as a freelance writer so she could stay home with her toddler when faced with a divorce. 

 

She is the founder of The Single Mommy Tribe where she helps mentor and support other moms faced with the decision of staying home with the kids or going back to the workforce and The Blog Out Post where she coaches bloggers and writers on how to create a second income to replace their first.

 

Great Quotes

• “It’s about setting your priorities so you meet your goals, otherwise you’re always struggling with mom guilt.” - Kimberlee Leonard

• “Don’t be afraid to have a little bit of an edge of who you are.” - Kimberlee Leonard

• “'I don’t know what we’re gonna write if I’m a plumber?' And I said, 'Well then you write about all the DIY things somebody in their house is gonna do because I guarantee they’re still gonna need a plumber after they do that.” - Kimberlee Leonard

 

Take Action Now!

 

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

 

 

To access full show notes on making money as a writer from home, please click here.

What's a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break it all down so you can quickly start using quizzes to improve your business and copy.

A Few Highlights from This Podcast:

- how to attract, engage, and provide incredible value for your ideal audience members using quizzes 

- how making a quiz is way easier than writing a book or other long-form content, but provides valuable insights for you while also helping your audience clarify what they want and need

- the psychology behind using a quiz to build your brand and grow your business 

- how you can use your audience’s quiz results to craft more impactful copy

- platforms to use to make a quiz (Annmarie uses TypeForm and Interact)

- where in the customer journey to use a quiz and why

 

Our Guest

AnnMarie Rose is a Brand Impact Strategist who has spent more than 5 years helping hundreds of coaches, consultants, and course creators clarify their visions, align their online brands and take their businesses to the next level while experiencing freedom and fulfillment in the process. 

Through her supportive 1-on-1 consulting experiences and actionable online training programs, AnnMarie empowers purpose-driven entrepreneurs to achieve sustainable business success with a clear, compelling message, a streamlined brand strategy, and engaging marketing efforts. 

AnnMarie is also the creator of Quizness, a framework, and training program that makes it easy for purpose-driving business owners to build their online brands with compelling quizzes that attract, engage and truly serve their ideal audience members.

Learn More:
AnnmarieRose.com
BrandMessageQuiz.com

 

Video of our Interview

Look at cute Baby E. So naughty sometimes!

 

Great Quotes

• “From a psychological standpoint from the business owner in terms of creating something that is going to build your brand, there is a lower barrier to entry with quizzes if you have the steps to set up one correctly.” -  Annmarie Rose
• “[…] people say: how long should my book be? And my answer that I want say is:  -As long and you want it to be. But people don’t want that, they want just like: -Tell me the pages numbers.[…]” - Laura Petersen
• “[..]  I have a specific question that says: “-Which one do you tend to struggle more on your brand building journey, shiny object syndrome or perfectionism?”, and then based on that answer I am able to identify which type brand that you have.” - Annmarie Rose

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

To access full show notes, please click here.

This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.

 

In this solo episode with just me -- no interview today -- we’ll cover:

1. What is TikTok and just how crazy big is it already?
2. My personal experience with it and how I got a video to over 47,000 views at the time of recording this (about 3 weeks...nearly 25,000 views within 48 hours)
3. 5 TikTok Tips
...plus 1 bonus advanced tip if you stick until the end!
...and a bonus custom resource to help in your video planning!

 

 

So...

 

1. WHAT IS TIKTOK?

 

According to TikTok’s website:
“TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.”

 

What do they mean by “short-form video”?
60 seconds or less (often just 12 to 15 seconds).

How do they “inspire creativity and bring joy”?

Here are just a few of the things you can do, at the time of this writing, inside the TikTok app:

- overlay a huge selection of songs
- add visual effects before or after shooting
- save a draft (to finish and post later)
- turn on a countdown before filming starts
- create a “duet” with or “reaction” to another user (play your videos side-by-side)
- select a video cover (so you decide the short preview that others see)
- upload images to play as a slideshow
- and more!

 

A few stats:
• TikTok has over 500 million active users, behind only Whatsapp, Facebook, Facebook Messenger, WeChat, and Instagram (according to Datareportal, 2019)
• TikTok is 2nd most downloaded app in the world (as of early 2020)

 

 

2. MY EXPERIENCE WITH IT + MINI-VIRAL VIDEO

I first downloaded the app, then called Musically, sometime in 2019 and posted my first video on November 1, 2019 -- it’s a video of 6-week-old Baby Evren in a Superman onesie that we had gotten for Halloween with the Wonder Woman theme song playing in the background. I played with some special effects like slow motion and adding some hears on the screen, even black and white video change up for a few seconds.

 

I had no idea what I was doing but just wanted to play with the tools a bit and see. As I record this, that first video has 100 views. Definitely not going viral.

 

Flash forward to January of 2020 and I started to play with the app more, but this time not only as a creator but also as a consumer. I wanted to see what was working and what caught my attention.

 

I put in some hours while the baby napped or I was waiting for the coffee to brew and took notice of the videos I wanted to scroll and see more of.

 

That's when I made a video on January 28th, 2020 based on a "Get to Know Me" video trend. It's only aout 12 seconds long. You put up three things on the screen that are false, slap them off, and reveal the truth. I did this with the theme of what it costs to publish your book on Amazon, revealing that it costs $0 and Amazon only makes money when you make money.

This video has over 47,000 views as I publish this podcast just 3 weeks later.

 

3. BEST 5 TIKTOK TIPS

1. Hashtags matter but don’t bother with the #foryoupage or #fyp hashtag...everyone is using that and it doesn’t give the algorithm more info about what your video is and who will love to watch it.

2. Jump on a trend with your own take using music and ‘theme’ of video

 

3. Write in just a few words what video is about, add it as text on the video, and make that bit of the video with text as the ‘preview’ so people can see what the video is about just from seeing the video thumbnail as they scroll

 

4. People are on it to be entertained in a happy, light-hearted way -- fast. Get right to the point. Don’t introduce yourself, re-say things you already typed in the description, or share unnecessary details. People will scroll past you if you don’t hook them in the first 3 seconds.

 

5. Add subtitles on video or even some text context so people can follow along even if their audio is off or really low

 

 

BONUS PRO TIP

 

- Take a well-performing video on TikTok and run it as an ad on Facebook, Instagram, or other spots. I'm doing this now and it's working well so far!

 

BONUS RESOURCE

 

- I created this TikTok Video Planning Notebook to help you keep track of trending themes, hashtags, and ideas for your content creation on TikTok! It’s 8.5”x11” and large print for plenty of space to journal out your video ideas! Check it out and let me know feedback if it works for you. : )

 

 

------------

 

What else is working for you on TikTok? Let me know. And connect with me on TikTok at LaptopLaura!

 

 

Take Action Now on Your Bestselling Book!

 

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: Write a great book & hit bestseller! [not free ;)]

To access full show notes click here.

This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word...and applying psychology while they’re at it!...

 

But many people ask me how to make money as a freelance writer...how to get started....or how to make some money on the side with their writing as they grow other businesses...

 

And I actually have a great interview with an expert on that coming up in episode 207 with Kimberlee Leonard.

 

But today for a quick copy tip -- recording as Baby Evren takes a power nap -- I wanted to share what I just learned about recently…

How to get paid to write blog articles

 

...a great spot that aggregates places willing to pay per blog article or per word in an article that looks really promising.

 

Step 1: go to https://moneypantry.com

 

Step 2: in the search bar, type in “Get Paid to Write”

 

Step 3: When you do that, a few blog articles will show up, but the one that caught my eye is titled: “Get Paid to Write: 101 Sites That Pay You $50-$3000 per Blog Post” - click on that one

 

Step 4: Scroll through the industries and content types that places are looking for and dive deeper into the ones that work for you.

 

A few topics:
- vacation and travel
- inspirational true stories
- short stories
- politics, news, entertainment
- jokes!
- education
- religion
- parenting
- lifestyle
- business & money

 

 

Step 5:Write and earn money!

 

And/or hire someone for a low price on Upwork.com and make money in splitting the difference. For example, say you pay someone $100 to write an article that you make $350 for. You keep $250 for project managing and reviewing the article. Not bad!

 

Ping me on social media @LaptopLaura (that’s my handle on FB, TW, IG, and TT) if you try this or find this episode helpful!

 

Make sure you’re subscribed to this show on your podcast player so you never miss a way to write copy that pops!

 

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

Click here to access full show notes.

Quick copy tip for you today about the uber fun punctuation mark called...the semicolon.

 

What does it look like? It’s like a colon on the top but a comma on the bottom. 

 

Often misused, here are the three main ways to use it correctly when a colon, comma, or period just won’t do!

 

 

WAY #1

 

To combine two independent clauses (aka sentences that could stand on their own as complete sentences) when their topics are highly related and you want them to sit a bit closer than if separated by periods.

 

For example…

 

Sentence 1:  Writing books is fun and effective.

Sentence 2:  I plan to write and publish more this year.

 

Because these two sentences stand on their own and are highly related, I can combine them with a semicolon!

 

Writing books is fun and effective; I plan to write and publish more this year.

 

A comma wouldn’t work because they are independent clauses and a period would make them feel too separate.

 

 

WAY #2

 

Use in a list of things that already contain commas for extra clarity. For example, say that you are listing off places you have lived. Naturally, we must separate cities and states with commas. So, we need to separate each city and state combo from each other with semicolons.

 

i.e. 

 

I have lived in Orange County, California; Phoenix, Arizona; Rome, Italy; and Regensburg, Germany. 

 

 

WAY #3

 

Use a semicolon before words or phrases like “however,” “for example,” and “therefore” when they begin a complete sentence (aka are before an independent clause).

 

Here’s an example:

 

“I published a book; however, it was a simple journal and was fast to create.”

 

[same as way #1 but those words/phrases may help you remember]

 

---

 

 

There you have it: a fun refresher on the usage of semicolons.

 

If you want a silly video that may make you laugh about semicolons, search on youtube for “lonely island semicolons” (or watch below).

 

Watch until the end though…

 

Then let me know if you had a chuckle on social media. I’m @laptoplaura

 

Signing off until next time when we’ll find more ways to write copy that pops!

 

 

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

To access full show notes, please click here.

From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds to help better function socially.

 

Dan used his strength in pattern recognition and a few fascinating books (like The Game: Penetrating the Secret Society of Pickup Artists) to unlock the psychological code for how to engage effectively with others in social situations (after sometimes having to diffuse sexual tension to keep it platonic) and business relationships.

 

Now, Dan coaches others, leads intensive retreats in exotic locations, and is a regular host on a radio program!

 

A Few Highlights from This Podcast:

 

- Aspergers + trauma + suicidal thoughts
- Beyond intention paradigm
- Book writing journey
- Best tips for writing books
- The Game: Penetrating the Secret Society of Pickup Artists
- Dan's 2019 bestselling book: Stepping Beyond Intention
- How to make today a better day

 

 

Our Guest

 

After receiving a late diagnosis of Asperger’s and experiencing what can only be described as life-shattering trauma at the age of just 20, Daniel spent the next seven years struggling to keep these revelations and events from spilling into every area of his life. As a result of his struggles, Daniel built a simple, four-step system called the Beyond Intention Paradigm.

 

Initially built as a lifeline grappling with suicidal thoughts, Beyond Intention was born, transforming Daniel’s life from misery to celebration. Through his own struggles, Daniel found a path to lasting joy and purpose and he wants nothing more than to share the tools that saved his life. To that end, he lives by this mission statement:

 

“Spearhead an evolutionary uplift in universal consciousness by awakening people to the importance of their unique role. This that is already encoded in them by way of a deep and often ignored or undervalued passion defined as their Dream.”

 

Through motivational speech, Daniel shares his vision of empowerment and joy, as well as via books he has authored, his “Do it With Dan” podcast series (which is available on all major platforms), frequent blogging, articles, and a series of worldwide workshops. Daniel also offers coaching and consultations in groups and in one-on-one sessions. Each of these sessions honors his mission and helps his clients find meaning and joy in their lives.

 

Daniel is also a voracious reader, publicly documenting his challenge to read a book every week. He loves to travel, write and perform as a singer-songwriter, and practice Kundalini yoga, meditation, and Brazilian Jiu-jitsu. He is also an outspoken promoter of entrepreneurial philanthropy, as well as an ambassador for the Mangena Foundation (in addition to working with several charities across the globe).

 

To contact Daniel, go to www.dreamwithdan.com. He can also be found on most major social media platforms with the handle @dreamerCEO.

 

 

Great Quotes

 

• “A big part of my work is stripping away the excuses that people have that they can’t have an abundant joyful purpose in their life.” - Dan Mangena
• “I was just kind of juggling the fallout of being autistic versus now because I understand what my gift is, I refer to it as a gift rather than a disability.”   
• “Sometimes now  when something goes wrong, I am almost excited because now it’s another really funny story to tell people.” - Laura Petersen
• “What the law of relativity says is that everything it just is, something becomes positive or negative agreeable or disagreeable based on the story that we attached to it.” - Dan Mangena

 

Take Action Now!

 

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 in Australia at the #1 spot) in about 2 months from start to finish. You can too!

 

Kelsey reveals how she did it, obstacles you faced but overcame, plus her favorite tools you can use...

 

A Few Highlights from This Podcast:

 

- Background of Kelsey...Pinterest manager...singer/songwriter, positivity coach

- Bestselling 2x -- 16+ categories

- Tips and tricks for fast writing of your book, even if you have no idea where to start

- Things that went wrong with the books

- Beyond the book...getting products into stores, selling books and merch at in-person events, speaking on stage

- Adult coloring book creation

 

Kelsey's Books:

- Book 1: Growing Up Roadschooled: Stories, Lyrics, & Lessons Learned From Full-Time RVing & Life After Roadschooling

- Book 2: A Positively Delighted Coloring Book: Color Your Way to Happiness in 30 Days 

 

Tools Mentioned:

- PressBooks

- Grammarly

- Canva

 

 

Our Guest

 

Kelsey Henry from Positively Delighted is a best-selling author, singer/songwriter, positivity coach, coloring page designer, digital nomad, and host of The Positively Delighted Show podcast. Her passion for positivity and self-esteem began during her unique childhood growing up roadschooled in an RV from ages 11-17.

 

Kelsey is the author of two books on Amazon, Growing Up Roadschooled: Stories, Lyrics, & Lessons Learned from Full-time RVing & Life After Roadschooling and A Positively Delighted Coloring Book: Color Your Way to Happiness in 30 Days.

 

She is also a certified Canfield Success Trainer, Happy For No Reason Trainer, and Laughter Yoga Leader. She uses these programs to help others create a positive mindset and a life of delight, laughter, and fun! You can find her traveling the country and running her business on the road from her converted glamper car.

 

 

Great Quotes

 

• “Giving your self a tight deadline forces you fo find a way and not come up with excuses.” - Laura Petersen

• “Stories are great ways to teach anything, so being able to tell a good story is incredibly useful.” - Kelsey Henry

• “I think having better expectations going into things because something can be really successful but if your expectations are really high than it will seem like a failure.”  - Kelsey Henry

• “What helped me the most with Grammarly was that it would identify if I use the same phrases over and over again, which I did a lot.”  - Kelsey Henry

 

Take Action Now!

 

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

To access full show notes please click here!

 

4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.

 

Today, let’s talk about a nerdy debate that continues to rage. But, my dear listeners...there is only ONE CORRECT answer to question…

“Oxford comma or not?”

 

----- PRODUCT SHOUT OUT -----

 

I use the Owlet Sock to keep track of my 3-month-year-old's heart rate and oxygen level as he naps and sleeps. It's a game-changer as a new parent! Lifehack. :)

 

 

----------------------------------------

 

 

What is the Oxford Comma anyway?

Another name for it is the serial comma. It’s when you put a comma before the and in a list of 3 or more things.

 

For example, “I love the movies Die Hard [comma] Just Go With It [comma] and Independence Day.”

 

 

Should I use it?

 

Yes. Always.

 

 

Why?

 

The short answer is because it’s more clear. Some argue it’s a stylistic choice and to ‘just be consistent in your usage.’ Okay, fair enough. But, there is no denying that writing with the extra comma is more clear!

 

 

Here are 4 examples to convince you.

 

1. How many seats at the table do we need?

• Without the Oxford Comma: “I ate lunch with my grandparents, Liz and Kyle.”
• With the Oxford Comma: “I ate lunch with my grandparents, Liz, and Kyle.”

When you hear this statement, how many seats at the table do you think we need?

Well, WITHOUT the Oxford Comma, we could need 3 seats or 5! 

What do I mean? 

 

Without the extra comma, I COULD be naming my grandparents as Liz and Kyle. Therefore, we’d need 3 seats...one for me, and two for my grandparents (whose names are Liz and Kyle.

Or, I COULD be naming my grandparents and two additional people named Liz and Kyle (who happen to be the names of my favorite cousin and his wife). Therefore, we’d need seats for my grandparents, Liz, Kyle, and me...that’s 5.

 

Therefore, if -- as in this case -- Liz and Kyle are not the names of my grandparents an Oxford comma is essential to make that clear. 

 

 

2. Are JFK and Stalin stripping again?

 

 

There’s a funny meme image that goes around that reads, “We invited the strippers, JFK, and Stalin to the party.”

 

And it is accompanied by two images...one with the Oxford comma showing 2 female strippers, JFK, and Stalin (so 4 people) and another without the comma showing JFK and Stalin as strippers (2 people).

 

 

3. Can you even talk to toast?

 

 

I’ll include it and the stripper image in the shownotes!...is “I had eggs, toast, and OJ.” With the serial comma, it shows you are naming 3 things you had for breakfast.

Without the serial comma, it is as if you are saying “I had eggs” TO toast and orange juice...like toast and orange juice are a person you are talking to about your breakfast. 

Long story short, there is no denying that the Oxford comma makes your writing more clear. And isn’t that an element of what makes our copy pop? What makes it compelling? 

 

We want to be clear and understood! 

 

I can tell you that when I read lists without the Oxford comma I spend too much time trying to figure out the intended meaning and get annoyed by the author.

 

If I do that, I am not alone. (There are lots of writing nerds out there -- let’s start a club...we’ll meet on Thursdays ;)). So, don’t annoy your nerdy audience...use the Oxford comma and be crystal clear.

 

Okay, I think there are still some folks unconvinced...who cares about being crrryyyystal clear if it requires extra punctuation!? 

 

 

4. The $5 million dollar comma

 

One final example for you...

Not using the Oxford comma could cost you $5 million!

Take Oakhurst Dairy and their shipping department — there was an overtime dispute between the company and its drivers. And the whole thing hinged on the lack of an Oxford comma!

According to a History 101.com article entitled “30 of the most expensive mistakes in history”...

“Lawyers representing the drivers argued that a sentence in a contract the employees all signed needed the oxford comma to clarify that overtime pay was forfeited in a specific situation. “That comma would have sunk our ship,” the drivers’ attorney David G. Webbert told the New York Times. The company settled the lawsuit by paying the drivers a total of $5 million. That’s one expensive comma!”

 

 

----------

Noooowwww are you convinced??

That’s it my nerdy copy compadres! Remember that the Oxford comma is more clear and cost-effective! :-P

 

Talk again next time when we’ll find more ways together to write copy that pops! :) 

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

Click here to access full shownotes.

What is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey.

 

A Few Highlights from This Podcast:

 

- Journey to where Priscilla is now
- What is hypnosis?
- What is spiritual coaching and how can it help you?
- Best tips for writing and publishing your book
- Priscilla's first bestselling book of 2019: Self-Esteem Solution: The Breakthrough Plan To Overcome Obstacles, Determine Your Destiny, and Pursue Your Extraordinary Life
- Priscilla's second bestselling book of 2019: RISE & Shine: Your Day-By-Day Guidebook To Healthy Self-Esteem

 

Our Guest

Priscilla A. Keresey is a trained professional in hypnosis, spiritual coaching and psychic mediumship readings with clients all over the country and the world including Israel, Russia, and Canada. Since 2002 when she was certified by the National Guild of Hypnotists, Priscilla has been working with her clients as the “practical psychic” who understands that people are seeking guidance from someone who speaks in terms that are relevant, treats readings like the important business they are, and understands that her clients expect something of measurable value for the money they're spending.

 

In January 2003, Priscilla began studying at the Seminary of Spiritual Peacemaking as well as opened her first office where she offered free and low-cost workshops on Spring Cleaning for Mind, Body and Spirit, Creating Prosperity, The Power of the Inner Mind, How to Set Intentions for Success, Meditation, How To Pray, and her most popular: Developing and Using Your Own Psychic Abilities. In 2004 she began lecturing at New Age conferences, health clubs, fraternal organizations, women's groups, libraries, schools and at workplaces on a variety of topics related to the power of the mind, and then graduated from the Seminary with an M.A. in Divinity and was ordained in Israel in November 2005.

 

Over the next four years, she not only kept up with her various industry endeavors but also created and taught a highly-effective six-week empowerment program for female inmates in the NYS Correctional System – a course that has been offered eight times since its inception.

 

Priscilla has continuously strived to diversify her professional efforts, functioning as a guest minister at the Albertson Memorial Spiritualist Church in Old Greenwich, CT while teaching workshops on self-esteem, hypnosis, psychic development, and mediumship skills. She has published multiple books including “It Will All Make Sense When You’re Dead, Messages from Our Loved Ones in the Spirit World”, “Nobody Gets Out of this Alive, More Messages from Our Loved Ones in the Spirit World”, “The Self-Esteem Solution”, and a series of self-help e-books and audio files that she authored and produced called, “Live & Learn Guides™.” She also co-created Putnam After Dark, a series of monthly events at the PV Grange highlighting the paranormal with speakers including S.P.I.R.I.T.S. of Hudson Valley Paranormal Investigators and author and UFO investigator, Linda Zimmerman.

 

Currently, Priscilla is President of the Putnam Valley Free Library Board of Trustees, and a member of the Putnam County Historical Cemetery Committee. She founded, and for the last 10 consecutive years has run, the very successful Putnam Valley Psychic Fair and is also teaching an ongoing mediumship development circle by teleclass. For additional information or to contact Priscilla, visit her Facebook page at facebook.com/APracticalPsychic, her website at apracticalpsychic.com and liveandlearnguides.com or via email at priscilla@apracticalpsychic.com.

 

PERSONAL BIO:

 

• Raised in West Hartford, CT and Rindge, NH.
• Graduated from the College of the Holy Cross in 1984.
• Served as Art Director at Cornell University before beginning a long freelance career as a graphic designer, working for various Madison Avenue advertising agencies and Hunter College in New York City.

 

Priscilla has traveled the world as a high altitude mountaineer, enjoying technical rock and ice climbs on mountains in the US, Canada, Argentina, Russia, Africa, and the French and Swiss Alps.

 

Her favorite things to do are writing, studying and striving to grow closer to Spirit, traveling, and spending time with her animals outside in nature.

 

 

Great Quotes

• “All of our memories...are contained within our spirit, our soul, our subconscious mind, whatever you might wanna call it, the part of us that never dies.” - Priscilla Keresey
• “Nothing is written in stone.” - Priscilla Keresey

 

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

 

See More!

For full shownotes click here!

Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally.

 

Food Heals: Physical, Emotional and Spiritual Stories to Nourish Your Soul and Transform Your Health is available now on Amazon!

 

Plus, this book includes 39 additional stories of overcoming chronic and degenerative diseases by influencers in the health and wellness space plus everyday people just like you and me.

 

Listen to this episode to hear:

- more about the Food Heals book and why everyone should check it out (and the new documentary Game Changers produced by Arnold Schwarzenegger, James Cameron, and Jackie Chan)

- a few sounds of baby Evren ;)

- 5 important lessons learned and insights around writing and self-publishing a bestselling book on Amazon

 

5 Lessons Learned / Insights:

 

Here are some good lessons learned about writing a book and self-publishing it with Amazon that I learned (or added to my knowledge data bank!) by working with my biz buddy and client Allison Melody on her incredible book!

 

I hope these help you too on your journey. Listen to the episode above to hear more about each:

 

• Customers cannot buy the Kindle book from the Kindle or Amazon app...you have to purchase it from Amazon.com directly and then you can open and read it inside the app afterward (why? because Apple collects a percentage of the money spent on digital purchases within apps on its devices, and Amazon is not okay with that)
• Amazon has changed, yet again, how to reach out to tech support -- my hack that I teach my students in the Accelerator [copythatpops.com/accelerator] for how to get up to 10 categories they can rank well in. Now you put in your phone number for tech support to call you back.
• Book design contests for your artwork is a fun process and great way to do "A" Attraction-Based Marketing. I use 99 Designs [copythatpops.com/99designs] and have a contest going now for a Book That Pops book! Allison used it too and her book is striking!
• Get quotes in advance for your book from influencers to use on the cover and on the book's product description for instant social proof from the moment you publish!
• Scrivener [copythatpops.com/smac or copythatpops.com/spc] tech support is 50-50...I love them, but they haven't been 100% helpful/professional

 

 

Ping me with questions so I can make tutorials to share with you and help futher!

 

Plus, copythatpops.com/free is where you can get more book writing and self-publishing resources!

 

Talk again soon where we will work together to write copy that pops!

 

xo

 

Laura

 

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

To access full shownotes click here!

3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen!

This quick copy tip will have your copy popping in under 90 seconds!

Full shownotes here.

This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more!

 

Original copy is from Travis Chappell of Buildin Your Network, shared out by Ronsley Vaz of We Are Podcast, and now reshaped by me!

 

I’m going to add this in my free Facebook group at copythatpops.com/facebook (for aspiring bestselling authors!).

 

Head to my insta to see pics from Travis’ event in Las Vegas + book prelaunch party! (I’m at @laptoplaura)

 

Link outs to episodes with:

Ronsley Vaz

Travis Chappell

Melissa Tucker

 

Plus:

Pat Flynn’s smartpassiveincome.com

Sdentrepreneursgroup.com

 

Head over here to access full show notes.

 

Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research to be more successful in business and in life.

 

Listen to this action-packed episode if you want tangible tips and fascinating stories that illustrate the power psychology has to influence people.

 

A Few Highlights from This Podcast:

 

PART 1

 

- 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn copythatpops.com/147
- Savvy advice for people on introducing themselves at networking events
- A full overview of the 7 principles from Cialdini’s books

 

1. Reciprocity
2. Liking
3. Consensus
4. Authority
5. Consistency
6. Scarcity
7. Unity

 

Plus:
- Specific email wording examples to improve compliance with requests
- The ‘personalize i’ + ‘ask a question instead of giving a command’
- The ‘does this answer your question?’ closing — so savvy!
- Engage the principle of consistency and ask instead of tell
- How Brian helped get $700,000 back using the power of psychology
- How to get more volunteers for a charity event
- Want more on Dr. Cialdini’s work? Check out Influence and Pre-Suasion
- New book out: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical 
- PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

 

PART 2

- We talk about Brian's new book, when he started writing it, and lessons learned to make it finally come to life
- Remember to check out my Bestselling Book Accelerator when you are ready for more help at CopyThatPops.com/accelerator
- And free resources can be found at CopyThatPops.com/free

- Apply psychology to be more effective and ethically persuasive in our writing and communication...in business...at home...on social media...with kids...and more!
- Persuasion vs. manipulation
- Applying psychology in business, at home, in social media, and more
- Business case studies like J.C. Penney and the pricing lesson they learned (Does it REALLY matter to price something $497 versus $500?)
- How did Bernie Madoff scam so many people?
- How to change behavior, not just people’s thinking, to be more effective with sales in your business
- Tips for persuasion in social media, email copy, and ending a piece of communication after you’ve helped someone
- Brian’s best advice for someone writing and self-publishing a book
- Shout out to Kwame Christain of the Negotiate Anything Podcast. Listen to our conversation here at copythatpops.com/105
- Voice Dream app! (have any text read to you!)

 

 

Our Guest

 

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE.

 

A dynamic international keynote speaker, trainer, coach and consultant, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® designation.

 

This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist in the world on the science of ethical persuasion. Brian is one of only a handful of people certified to lead the Moment Maker Workshop, which is based on Robert Cialdini’s New York Times best-selling book Pre-suasion.

 

Brian just came out with his first book - Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical.

 

Great Quotes

 

• "People love sales." - Brian Ahearn
• "People love the feeling of getting a bargain." - Brian Ahearn
• "Numbers ending in 7s and 9s tend to sell a lot more." - Brian Ahearn
• "Especially in sales, asking the right questions early on really helps [get behavior change]." - Brian Ahearn
• "This is not manipulating somebody into a 'yes' position." - Brian Ahearn
• "People will naturally stay in the pattern they're already in unless we do something to break that." - Brian Ahearn
• "People are more motivated to avoid loss than to gain something." - Brian Ahearn

 

Take Action Now!

 

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

 

 Click here to access full shownotes

Sell more with stories. As they say, "Words tell. Stories sell."

 

How do you make more money by closing more sales...without feeling like a pushy, sleazy salesperson?

 

Find out on today's interview with an entrepreneur who has experience helping solopreneurs and enterprise-level companies like SalesForce to connect with their customers through effective storytelling and understanding psychology -- to make more profit as a result.

 

Our guest is Yasmine Khater...she's back!

 

 

A Few Highlights from This Podcast:

 

- Episode 021 found at copythatpops.com/021 is Yasmine's and my first interview! Fun Fact: It's one of my most popular podcast episodes to date!
- We met online first and did the podcast interview (linked to above) and then met in person at a digital nomad retreat in Greece in June 2016!
- Why Yasmine gave up the digital nomad life and settled back in Singapore
- Why Yasmine is transitioning out of the day to day of the 7-figure agency she built in under 2 years to focus on her new ventures
- Arctic trip with Robert Swan of 2041 and what she learned about climate change (plus amazing animal sightings!)
- Upcoming documentary series (estimated: December 2020) to focus on the people behind the solutions to help our planet
- Effective storytelling tips!
- What is the Sales Story Method?
- How to get past our own barriers, blocks, and ‘old narratives’ to be more effective sales storytellers
- How to improve at storytelling
- Using stories in sales most effectively…
(1) ID anxiety person is feeling,
(2) think of a story from a past client with similar anxiety + the solution you provided,
(3) show how collaboration will help them reduce their pain too
- What is the Sales Story Lab? (It’s coming online soon too!)
- What Yasmine learned working with Enterprise-level companies like SalesForce.
- Tip: Collect stories of people who’ve loved working with you and use them in your sales conversations to help prospects see how your solutions will work for them too.
- Laura’s “Senior Princess” and “Senior Queen” bully story and how it applies to business.
- What is the Sales Story Podcast and who can we expect to learn and be inspired from? (Example: the incredible CEO Rosaline Chow Koo! In Episode 01)
- Free Tool from Yasmine! “5 Story Tweaks”

 

 

Our Guest

 

 

Yasmine Khater is the sales strategist and serial entrepreneur that helps business leaders understand psychology in order to craft better stories that help influence decisions.

 

She runs Sales Story Method and works with leaders through her signature training program Sales Story Labs where they dive deeper and improve how they sell their story without feeling being sleazy, pushy or pretend to be someone else. Some of her clients include Salesforce, P&G, DBS, Swiss Credit, and more.

 

Yasmine hosts the show the SalesStoryPodcast where she interviews CEOs from across Asia on how they use storytelling to scale and grow their business.

 

She has just come back from an expedition to the Arctic and passionate about climate change, she is producing an inspirational documentary of tech entrepreneurs who are building scaling solutions that will impact Asia.

 

Find her at SalesStoryMethod.com and SalesStoryPodcast.com, connect with her on LinkedIn or on Instagram and Facebook.

 

 

Great Quotes

 

• "It’s not convincing, it’s consulting." - Yasmine Khater
• "It’s simple, but it’s not easy." - Yasmine Khater
• "Sales is not sleazy. It’s just problem-solving." - Yasmine Khater
• "A sale is having a conversation about a problem in common." - Yasmine Khater
• "People want to share in collective joy." - Yasmine Khater

 

Take Action Now!

 

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

 

 Click here to access full shownotes

The baby is here! :) After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how we came up with the name "Evren" and what it means. (In Turkish, it's pretty cool!).

Links:
• The I.T. Crowd
• Laura's instagram @LaptopLaura (for baby pics)

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

 Click here to access full shownotes

True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most important piece of copy you use to reach prospects

 

Answer:

 

True to both! 

 

But how can you improve on this? There’s a free tool out there that I discovered!

 

It’s called the  Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute.

 

The URL for it isn’t the easiest to say over a podcast, so I made a short link redirect to it for you…

 

Type in CopyThatPops.com/analyzer...And it will shoot you over to the Headline Analyzer!

 

 

Once there, all you have to do is:

1. paste in the headline you are thinking to use for your blog article, podcast episode, book title, or video title

2. Select the category your business industry falls under

3. Click “Submit for analysis”

 

 

And it will analyze and score your headline based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

 

In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts:

 

 

How about an example?

 

Well, I thought about simply titling this podcast as “Emotional Marketing Value Headline Analyzer”

 

When I plugged that in, it gave it a score of 60% and said to put that in perspective, the English language contains approximately 20% EMV words.

 

And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

 

A perfect score would be 100%, but that is rare unless your headline is less than five words.

 

While the overall EMV score for your headline is 60.00%, your headline also has the following predominant emotion classification:

 

 

 

I cannot take any credit since I just used the name of the tool as the title! :-P

 

To test, I added “for Entrepreneurs Who Want to Make an Impact” at the end of it and the score came out as 53.85% with a stronger “Empathetic” and “Spiritual” rating, rather than a balance of all three.

 

Still a strong score.

 

---

 

 

For fun, I then put in the title of my first book: Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy

 

And got 21.43% with a balance of the three.

 

My second book Permission to Write a Brand Building Book: For Podcasters - 9 Myths Holding You Back from More Exposure and Making a Greater Impact

 

Faired even lower with 10% and only hitting the Spiritual side!

 

 

Okay, how about Gary Vee’s most recent book?

 

Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

 

He scored 26.67% and was full Spiritual.

 

 

What about Brene Brown’s book?

 

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

That scored 44.44% and was full Empathetic.

 

 

Okay, what about something other than a book title?

 

The top headline on my website CopyThatPops.com right now is “You need a book.”

How does that score?

50%! Not too bad...with a mix of Intellectual and Spiritual.

 

 

Fascinating!

 

What about the top headline on my free resources page copythatpops.com/free which reads “Become a Bestselling Author”

 

Eek!

 

That got a 0% and is rated as neutral!

 

 

What if I tweak it to… “Achieve Bestselling Author Status”?

Okay...that’s now 25% and purely Intellectual appealing, it says.

 

 

What about…”Achieve Bestselling Author Status & Reap Rewards”?

Okay, even better...that’s up to 50%...and still Intellectual focused.

I like it.

 

 

From this exercise for this podcast, I am updating the headline on my page at copythatpops.com/free ...I hope it gets me more email opt-ins and leads!

 

 

Now it's your turn!

 

 

Head over there to play around with it and tweak your headlines to get the right score and balance you’d like to test with your next piece of copy or title. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!

 

 

Talk to you next time when we’ll find more ways to write copy that pops!

 

 

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

 Click here to access full shownote

 

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?

 

Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy?

 

Well, now you can!

 

I recently discovered Swiped.co ...

 

Profitable Marketing Inspiration & Analysis
The place for copywriters & marketing minds to dissect & discuss great marketing examples.

 

 

How to Use It to Improve Your Copy

 

Just type in Swiped.co …

 

And you can browse through examples of marketing copy and images based on…

 

Niche, like:

- Advertising
- Arts and Crafts
- Beauty
- Blogging
- Business Opportunity
- Consulting
- Copywriting
- eCommerce
- Education
- Entrepreneurship
- Health & Wellness
- Online Business

And lots more!

You can also search by type, for example:
- Affiliate emails
- Banner Ads
- Call to Action
- Checkout
- Direct Mail
- Email
- Email Opt-in
- Facebook Ads
- Free Offers
- Homepage
- Landing Page
- Long copy
- Print ad
- Sales Letters
- Social Media
- and so many more!

 

 

For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels.

 

I’ll include a screenshot in the shownotes for you to take a look at:

 

 

Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads.

 

There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!

 

 

People ask me all the time, “How can I improve my copy?”

 

The BEST way is to look at examples from others that catch your eye...that make you want to click and go further…

 

Then, emulate them!

 

Don’t copy them...but model off of them with your own unique voice and style.

 

 

So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.

 

 

Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!

 

Talk to you next time when we’ll find more ways to write copy that pops!

 

 

 

Take Action Now on Your Bestselling Book!

 

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?

Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy?

Well, now you can!

I recently discovered Swiped.co ...

Profitable Marketing Inspiration & Analysis
The place for copywriters & marketing minds to dissect & discuss great marketing examples.

 

How to Use It to Improve Your Copy

Just type in Swiped.co …

And you can browse through examples of marketing copy and images based on…

Niche, like:
- Advertising
- Arts and Crafts
- Beauty
- Blogging
- Business Opportunity
- Consulting
- Copywriting
- eCommerce
- Education
- Entrepreneurship
- Health & Wellness
- Online Business
And lots more!

You can also search by type, for example:
- Affiliate emails
- Banner Ads
- Call to Action
- Checkout
- Direct Mail
- Email
- Email Opt-in
- Facebook Ads
- Free Offers
- Homepage
- Landing Page
- Long copy
- Print ad
- Sales Letters
- Social Media
- and so many more!

 

For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels.

I’ll include a screenshot in the shownotes for you to take a look at:

Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads.

There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!

 

People ask me all the time, “How can I improve my copy?”

The BEST way is to look at examples from others that catch your eye...that make you want to click and go further…

Then, emulate them!

Don’t copy them...but model off of them with your own unique voice and style.

 

So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.

 

Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!

Talk to you next time when we’ll find more ways to write copy that pops!

 

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?

Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy?

Well, now you can!

I recently discovered Swiped.co ...

Profitable Marketing Inspiration & Analysis
The place for copywriters & marketing minds to dissect & discuss great marketing examples.

 

How to Use It to Improve Your Copy

Just type in Swiped.co …

And you can browse through examples of marketing copy and images based on…

Niche, like:
- Advertising
- Arts and Crafts
- Beauty
- Blogging
- Business Opportunity
- Consulting
- Copywriting
- eCommerce
- Education
- Entrepreneurship
- Health & Wellness
- Online Business
And lots more!

You can also search by type, for example:
- Affiliate emails
- Banner Ads
- Call to Action
- Checkout
- Direct Mail
- Email
- Email Opt-in
- Facebook Ads
- Free Offers
- Homepage
- Landing Page
- Long copy
- Print ad
- Sales Letters
- Social Media
- and so many more!

 

For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels.

I’ll include a screenshot in the shownotes for you to take a look at:

Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads.

There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!

 

People ask me all the time, “How can I improve my copy?”

The BEST way is to look at examples from others that catch your eye...that make you want to click and go further…

Then, emulate them!

Don’t copy them...but model off of them with your own unique voice and style.

 

So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.

 

Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!

Talk to you next time when we’ll find more ways to write copy that pops!

 

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

 Click here to access full shownote

Gaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your stories (no matter what they may be) and get your book published and marketed to the masses.

 

A Few Highlights from This Podcast:

 

 

- Jule's book: Fool Me Twice: Confessions of a Perpetual Internet Dating Neophyte

 

- Copy That Pops Episodes That Helped Jules with Her Book and Marketing!

     - Episode 011 – Why It’s Important to Have a Social Media Strategy with Corinna Essa https://www.copythatpops.com/011

     - Episode 012 – How to Set Yourself Apart with Stories with Christoph Trappe https://www.copythatpops.com/012 

     - Episode 022 – Quick Copy Tip: #StayStrong Edition https://www.copythatpops.com/022 

     - Episode 043 – The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz [Book Influencer Mini-Series] https://www.copythatpops.com/043 

     - Episode 064: Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz  https://www.copythatpops.com/064 

     - Episode 084: #1 International Best-Selling Author and ‘Gain Changing’ Takeaways with Tom Camp https://www.copythatpops.com/084

 

- 611-acre farm in Australia
- Moved to Adelaide, Australia to teach and then moved to Hong Kong
- Started online dating and got scammed a few times
- Book is all about the online dating, scams, and resources to help others avoid getting “cat-fished”!
- The psychology of Gaslighting, and how to watch out for it.
- Brene Brown TED talk on Vulnerability
- Ted Bundy documentary
- The “romance scam industry” is an over $1 billion industry (yikes)
- Why Jules wrote such personal stories in a book

- Lessons learned, tips, and tricks for writing your book, marketing your book, and getting more media exposure leveraging your book! (Lots of great tips in this episode!)
     - Allot enough time
    - Sleep enough and have a healthy lifestyle
    - Chat with others about your stories (especially if they can help you remember more)
    - Let go of perfectionism
    - Add a resource or epiphany section at the end
    - Twitter communities
    - Instagram hashtags
    - Paid ads on Facebook
    - Book fairs, events, speaking gigs
    - LinkedIn
    - Writing competitions
    - Thrive Global
    - Canva.com
    - Local newspapers, magazines, and radio stations
    - Create a template email and customize it for each send out
    - MailChimp
    - Press Release with PRweb.com 

- Twitter #JournoRequests
    - Book clubs...offer to skype in free to talk with group if they use your book 

- Podcasts
- Jules will Skype in with your book club, if you’d like! (Email her at Jules@HongKongConfidential.net)
- Hong Kong Confidential podcast

Our Guest

 

Jules Hannaford grew up in rural South Australia before moving to Adelaide, the state capital, and beginning her career as a teacher. She now lives in Hong Kong, the setting of her first book, Fool Me Twice, which details the pitfalls and abuse she experienced in her online search for love.

 

Jules began writing her book in 2010 when she was involved in an internet dating scam. She decided this was an important story to share with other women to prevent them from becoming caught in the same trap and help them make safer, smarter decisions when dating online. It took a long time for her to muster the courage to share her story after battling the shame of choices that landed her in a dangerous situation she counts herself lucky to have survived.

 

Jules has always had a passion for people and their stories, so she started her podcast ‘Hong Kong Confidential’ in 2017 to provide a platform for sharing the stories of interesting and unique people in Hong Kong.

 

Just as she knows the importance of sharing their stories on her podcast, she feels that her story can make an important contribution to the safety of those navigating the complicated—and sometimes illusionary—internet dating world.

 

 

Great Quotes

 

• "Listening to your podcast was just awesome! I got so many tips on writing hacks, social media, how to put together a memoir. It was just awesome. I was so thankful I found it!" - Jules Hannaford
• "There were so many quick copy tips that I used!" - Jules Hannaford

 

Take Action Now!

 

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

 Click here to access full shownote

Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally.

That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories, and lots of tangible advice for entrepreneurs and marketers of all levels to improve their copywriting and get more clients.

Nick Usborne is in the Copy That Pops house...

Free Guide to conversational copywriting below too!

 

A Few Highlights from This Podcast:

 

- Nick grew up in England (now lives in Canada)

- Went on a travel adventure at age 20 and stayed for about a year in a 7th century Byzantine chapel cave in Turkey for $50

- How Nick got a job writing copy for an ad agency without education or experience.

- How do we write for mobile?

- What can we learn from print ad copy, direct response marketing, and writing for the web tips?

- Does the visual presentation of copy matter? (Yes! How to craft copy that works visually too)

- Nick’s best advice for being more ‘conversational’ in your copy and why that’s so important.

- How can we find what our audience is actually saying so that we can write better copy?

- What is mirroring in writing? Can you give an example of how we can do it?

      - Book: Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss 

      - Example about waiters...1 group praised guests for order, the other group mirrored back the order...2nd group got 70% higher tips

 

- FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos

      - The FREE Guide shows you 5 simple ways to make your marketing copy more conversational, work harder and deliver better results.

      - The 3 Videos explain why conversational copywriting works so well, and how to find and develop your conversational voice.

      - Go here: https://conversationalcopywriting.com/pops

 

Nick's Books:
      - Net Words: Creating High-Impact Online Copy
      - Popcorn Content: The craft of writing short-form content for social media
      - NEW PATH TO RICHES: How Your Neighbors are Making a Big Second Income by Writing and Publishing Their Own Money-Making Websites

 

Our Guest 

Nick Usborne (pronounced “UZ-born”) is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others.

 

He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.

 

Learn More Here:

https://conversationalcopywriting.com/nick-usborne-copywriter

 

 

Great Quotes

 

• “I use words to design a page." - Nick Usborne
• "I write the first few sentences really, really short." - Nick Usborne
• "It's not just the writing thing, it's the visual signal you give with how you write your words." - Nick Usborne
• "Don't hit me with a 5-line paragraph." - Nick Usborne
• "Writing for the web is different." - Nick Usborne
• "These days, we shouldn't be writing at an audience, we should be trying to engage with an audience." - Nick Usborne
• "Use the mindset, the language, and the kind of respect you would bring into a conversation -- write like that." - Nick Usborne
• "The web is the ultimate direct response medium." - Nick Usborne
• "Conversational copywriting is the opposite of the 'tips and tricks' approach." - Nick Usborne
• "Kids -- all of us as children -- are ultimate copywriters. We know exactly how to do it. And we have that ability educated out of us." - Nick Usborne
• "Everything important in our life depends on conversation." - Nick Usborne
• "It's not my job to write clever headlines, it's my job to listen and then to mirror the language back to the reader." - Nick Usborne
• "If I'm not leaving money on the table, I'm burning trust." - Nick Usborne
• "If you can get this to me in 5 lines or less, I'd love to read this email." - Nick Usborne
• "The best way to improve your writing is to cut stuff." - Nick Usborne
• "All the big names on my resume, that all came from the book." - Nick Usborne
• "In terms of a credibility builder, [a book] is amazing." - Nick Usborne

 

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator
3. Speaker's Secret Gig List

 

 

Learn More About Laura & Copy That Pops

Podcast full shownotes for this episode on Conversational Copywriting

Main Copy That Pops website

I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019

 

The organizers of the podcast and event are Neil Patel and Eric Siu...big names in the marketing and online business space! [Having my own podcast and going on lots of other shows helped me not be nervous to stand and ask a question, by the way! I would have been terrified and likely skipped it in the past].

 

 

I asked them both their thoughts about publishing a book as a marketing tool.

 

 

Neil is a New York Times Bestselling Author.

 

Eric, I had heard, is working on a book and considering self-publishing (and I'm sure it will be a smash hit).

 

So, what were each of their perspectives?

 

Neil's answer surprised me! But, I think it just comes down to your goals and your plan to achieve them.

 

Listen to this quick episode and let me know YOUR thoughts and experience on books as a marketing and business growth tool!

 

xo
Laura

 

PS: Neil and Eric also ran the audio of my question on their Marketing School Podcast episode #1087, if you want to check it out!  #ImNowFamous ;-p

 

 

Watch the Neil Patel and Eric Siu Answer My Book Marketing Question Via Video!

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

 

"Honey, female entrepreneurs aren't a real thing. They don't make any money."

The older businessman -- seated across the small mastermind table from us -- dismissed all women in one curt sentence.

The problem, however, is that statistics actually support this statement...

[watch video below to learn more and hear the rest of the story!]

 

Globally, 97% of female start-ups fail in the first 5 years -- 2x our male counterparts.

Why is this the case?

• Women complete 2.6x more unpaid work than men do. 
Shopping for food, preparing meals, cleaning, washing clothes, collecting water, looking after children, family members, and those with disabilities -- this unpaid work falls mostly on women.
(Source: United Nations & Newsweek, 2018)

• Women are less likely to get funding.
Just 2.2% of all venture capital in the U.S. goes to companies founded solely by women. Companies with all-male founders receive funding after their first-round close to 35% of the time, but this is less than 2% for companies with female founders.
(Source: Market Watch, 2019)

"The SME (small and medium-sized enterprises) finance gap for female entrepreneurs in developing countries at $1.48 trillion."
(Source: IFC.org)

• Women face greater obstacles in many parts of the world.
In over 33% of economies, women do not have the same legal rights as men in freedom of movement and other areas. In some countries, women cannot register a business, sign a contract, or open a bank account.
(Source: IFC.org)

"1 in 5 women and girls have experienced physical and/or sexual violence by an intimate partner with the last 12 months. Yet, 49 countries have no laws that specifically protect women from such violence."
(Source: UN.org )

• Female-led businesses get less publicity and media attention.
"When the focus is the economy, only 5% of news stories feature or center on women."
"Only 26% of total news coverage in newspapers, radio and television combined [online it's 24%] featured women in 2015."
(Source: Report by The Global Media Monitoring Project, 2015)

• Women need more access to mentors and peer-to-peer support.
"48% female founders cite a lack of available mentors or advisers as holding them back."
(Source: Inc, 2015)

 

[A Photo from Our First Meeting in 2018!  #GirlPower]

*Older businessman not pictured.

 

Our Goal: Reduce the failure rate for female businesses by 50% before the year 2030

 

How?

A lot needs to change.

We know we can't tackle it all.

But, instead of just being angry at a rude comment (and discouraged by statistics and obstacles), we decided to take proactive action forward...It was the spark to ignite the Who Run The World movement!

[WRTW, for short!]

Training. Support. Community.

 

We provide women growing businesses with the right tools, in the right order, at the right time
...in an extremely cost-effective way!

Sharing our own skills and international networks, we've also formed collaborations with some of the most credible and well-known female entrepreneurs in the world.

Our growing community is founded on the power of mentorship and peer-to-peer support.

The fire is lit!

Will you join the movement?

Learn More at Who Run The World here

 

 

Take Action Now on Your Bestselling Book!

 

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

Click here to access full shownotes for this episode 

 

 

 

Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!

 

Valerie's been in the social media space for over 10 years and breaks down how to leverage it to grow our businesses and help with book launches too!

  

A Few Highlights from This Podcast: 

 

• Bestselling Author Wall of Fame
• How Valerie and I met at Social Media Marketing World 2018 on the live stage- How is “thinking like an architect” helpful in marketing and business?
• Valerie's connection with Pat Flynn of Smart Passive Income
• Why work-life balance important (and different for everyone)
• What’s working right now in social media and marketing….in terms of copy?
• What’s working right now in social media and marketing….in terms of visual images, videos, etc.?
• How to increase your impact, influence, and success online in a noisy world?
• Best post types that get the most engagement from people on social media.
• Canva.com
• Valerie's Book: We're All Ears: How to increase your impact, influence, and success online in a noisy world.
• Why write a book?
• • What opportunities did Valerie start getting even before the book was done?
  • Influencers in book tactic
  • “Street team” launch details
  • How Valerie got more reviews
  • #1 Bestseller in 9 categories + #1 Hot New Release in 11 categories

• Fun things mentioned: Goats and "Feed a poodle"

 

Our Guest

 

 

Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado.

 

Valerie is active in the digital community in Denver and a speaker at Denver Startup Week, SocialRock, Fuel Your Influence, and other innovative events. 

 

She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world which I’m proud to say hit #1 bestseller in 9 categories on her launch day (she’s a client case study of mine!).

 

When Valerie "shuts off" her devices, she can be found running around with her dogs, doing Pinterest projects, or searching for the best queso this side of the border.

 

Learn More: TinteroCreative.com

 

 

Great Quotes

 

• “Pay attention to what the shiny objects are...so you are one of the early adopters of it." - Valerie Morris
• "If you are able to start conversations and keep conversations going, you are going to get a lot more traction from that post, so ask questions!" - Valerie Morris
• "People love talking about themselves, so if you can ask questions, you are going to get get more people making comments...then comment back and keep the comment string going and give more life to the post." - Valerie Morris
• "When people are scrolling through the newsfeed and see a bunch of people liked or commented on the post, other people think, 'Hey, I should like and comment on this post too.'" - Valerie Morris
• "Make social media copy as conversational as possible and you'll see a lot better results." - Valerie Morris
• "You just need to be real." - Valerie Morris
• "People like people who are interested in them. So, by your asking a question back...you're building rapport." - Laura Petersen
• "The biggest thing is: catching people's attention." - Valerie Morris
• "Use emojis to make it look like they are bullets or checkmarks. Those kinds of things can help people digest information really quickly." - Valerie Morris
• "When it comes to social media copy, things are evolving every day." - Valerie Morris 

 

Take Action Now!

  

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator
3. Speaker's Secret Gig List

 

Click here to access full shownotes for this episode 

Dominatrix + copy tips? Yes!

 

Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.

 

So many times people ask, “What’s the best word to use here?" Or, "How can I improve my copy?”

 

These are fabulous questions and being committed to improving is the first step! But, no two people speak alike, so your copy shouldn’t sound like anyone else. It should sound like you.

 

But if you don’t feel confident to step up as you, purely, in your writing -- this is impossible and people will sense it. 

 

You won’t attract all the right people that you could!

 

My guest Dana Pharant knows ALL about standing out and being unique.

 

Her personal brand of the Inner Dominatrix pushes people out of their comfort zone, challenges their preconceived notions, and has them stepping into a fierce determination to rock their Bold, Sexy Fun-Filled Lives!

 

 

A Few Highlights from This Podcast:

 

 

- How we met, in my free Facebook group for new authors. (And then met in person in San Diego when I was still in the first trimester of pregnancy and sick! :-P )

 

- Shout out to Davide Di Giorgio, a professional speaker trainer.

 

- From McDonald’s to massage therapy to running your own coaching business...what was Dana’s journey into business?

 

- The personal story behind getting into the dominatrix world

 

- When did Dana decide to overlap business and “kink” or the dominatrix world?

 

- How was it making such a bold choice? ...that seems very outside the norm for professional business

 

- Was it worth the risk?

 

- Do you recommend others take big risks in their messaging? Branding? Communication?

 

- How can we psychologically challenge and transform limiting beliefs...with simple questions?

 

- Should we “welcome other people to judge us”? What does that mean and what implications does it have?

 

- How do we find what makes us polarizing or unique in business? (to help with our communication and copy)

 

- How can we use "confirmation bias" and different questions (for practical woo!) to slowly, but completely, change our mindset and have a powerful effect on our minds and success.

 

- Advice on how to step into being more polarizing. (Hint: The safe way...'what bugs you in your industry?'...'what charities do you love the most?')

 

- Kiva.org - microlending to people around the world! "A hand up, not a hand out" - as Dana describes it.

 

- How "Bro-Douche Marketing" bugs Laura and is planning spoofing videos on it!

 

- What do you mean by “money is not real”?

 

- You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero 

 

- I talk a lot about psychology on this show...in your work with clients you say, “You’re doing all the right stuff so what’s preventing you from making that bigger impact? Have you given away your power?”

 

- What advice to someone listening could you give for them to take back their power and psychologically step back into their path toward achieving what they truly want?

 

- Why did Dana decide to write books?

 

• Beyond Fear: Daily Inspiration to Ignite Your Power and Reclaim Your Life -- in 2014
• The Inner Dominatrix Guide: Become a Badass in Business --  in 2018

 

- What has being an author done for you and your business?

- Best advice for someone working on their first book?

 

Our Guest

 

 

Our guest, Dana Pharant, has 20+ years in the wellness and stress management fields, has built a 7-figure business, and is a two-time #1 bestselling author.

 

Dana is the leading authority at teaching her audiences health habits, mindset strategies, and authentic presence so they can tap into their inner power, be top performers in their field, and stop caring what others think.

 

She's also a 2-time award-winning speaker and sought-after coach, Dana is committed to living life in command of her feminine power and helping others connect with their Inner Dominatrix.

 

So, let's see what we can learn about writing tips and psychology hacks from THE Inner Dominatrix!

 

Learn More: DanaPharant.com

 

 

Great Quotes

 

• “[My brand is] brilliance with a dash of cray-cray!" - Dana Pharant
• "When you're in a deep trance, you have the ability to reprogram...you imprint at a very deep cellular level the change, that would take years of cognitive processing to do, if ever." - Dana Pharant
• "There's no room for doubt in the dungeon." - Dana Pharant
• "I use other people's judgment for fuel for myself." - Dana Pharant
• "What if THAT'S actually a lie?" - Dana Pharant
• "I like 'practical woo'!" - Dana Pharant
• "You've got to put a ball-gag on your monkey mind!" - Dana Pharant
• "I love going to networking groups now -- half the room will be in shock and horror, and the other half were secretly passing me notes that they wanted to talk to me." - Dana Pharant
• "The more in-your-face I am with people, the more I create a very defined line." - Dana Pharant
• "Welcome the judgment." - Dana Pharant
• "It's always worth [writing a book], even if the book sucks." - Dana Pharant
• "The very act of actually hitting the 'publish' button on a book...actually says a lot to people." - Dana Pharant
• "Having your name on the front cover of a book is powerful." - Dana Pharant

 

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator
3. Speaker's Secret Gig List

 Copy That Pops episode 185's full shownotes

At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they shared 5 of their favorite copywriting hacks...quick, easy phrases to use or swap to improve your copy, headlines, and more.

 

 

---

 

 

5 Turbo Copywriting Hacks

 

1. "the right way”
2. "the laws of ___” or “The X number of laws for ___”
3. turbo
4. “it simply works!”
5. instead of “demo,” say “personalized webinar”

 

These five items are fast and easy to start using right away to improve your copy. Try them out in headlines, blog article titles, video titles, email subject lines, landing pages, Facebook ads, and more!

 

Then, let me know what works for you! I'm @LaptopLaura on the social channels!

 

 

Links

 

• Marketing School Podcast

 

 

THE BEST (FREE) BOOK WRITING RESOURCES

 

Head over to CopyThatPops.com/free

Where you can get access to some new free training.

 

• An hour-long workshop I call the “Book Profit Blueprint”
• Email training material sent to you spread out over a few weeks to share more insights
• A great book writing checklist
• And more!

 

All free, in exchange or your email. :)

 

 

 

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

Read & Learn More:

CopyThatPops.com/185 

Live and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted!

CopyThatPops.com/kelsey will take you there to see it!

 

Link Outs:

• CopyThatPops.com/128 - Lego Method to Write Your Book Without Stress

• Kelsey's book live on Amazon now

 

About Kelsey:

Kelsey Henry from Positively Delighted is a singer/songwriter, positivity coach, coloring page creator, digital nomad, and host of The Positively Delighted Show podcast. Her passion for positivity and self-esteem began during her unique childhood growing up roadschooled in an RV from ages 11-17.

She is a certified Canfield Success Trainer, Happy For No Reason Trainer, and Laughter Yoga Leader. She uses these programs to help others create a positive mindset and a life of delight, laughter, and fun!

You can find her traveling the country and running her business on the road from her converted glamper CR-V.

She loves smiling and is always trying to make her inner roadschooled kid proud.

 

Advice for other authors from Kelsey Henry…#34 bestselling author case study!

"Having an outline is CRUCIAL for writing the book. It helps you stay on track and know where you're going. If you're getting stuck on putting the outline together, just start writing a chapter and see where it goes. I was so stuck on putting together my outline, until Laura gave me this advice! After writing a chapter, I knew exactly what direction to go in and put my outline together quickly.

Remember to have fun with the process and with everything you do, honor yourself. Create something that you can be proud to share. It's easy to get caught up in what others will think of you. My book is my life story. If people don't like it, it's going to feel personal! But I still have to share it because it's going to help the people who do like it.

Also, give yourself lots of pep talks! You are your biggest cheerleader through this process."

 

Take Action Now!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. BESTSELLING BOOK ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

 

--------

 

Learn more + free resources to help you improve your writing and books.

 

Thanks for listening!

xo
Laura

 

Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more! 

 

That's what in store for you in this episode with the incredible Chris Cumby!

 

A few podcast episode highlights:

 

• Chris lives in the Emerald Coast of Florida but is from Toronto
• Advice for people going through big changes or big moves
• What is “The Hero Within”?
• Good advice: Have a Coach
• Brendan Bouchard
• Abundance by Peter Diamandis
• Bold by Peter Diamandis
• Visioneer: The Peter Diamandis Story - Nick Nanton - SpaceX
• What is the root of the word “selling”?
• P.O.S.E. to Close
• Story Brand by Donald Miller
• Tips from how Chris closed million dollar deals
• How to play the game every day to win in business
• The story of the two wolves and how that applies to our psychology of all we do.
• 6 Powerful Questions to ask yourself…

• • Who am I?
  • What do I want?
  • Why do I want it?
  • What feeling will I feel when I get it?
  • Why do I want that feeling?
  • Why is that feeling missing now?

• The “ABCD” of journaling and goal setting
• How to set yourself up to win everyday
• ChristopherCumby.com (for free book, The Game, etc)
• KickAssSalesGame.com

 

 

Our Guest

 

 

Serial Entrepreneur, Sales Expert, and Coach, Christopher Cumby, the “Kick A$$ Sales Guy” works with organizations and individuals to master their game in both business and personal development. Christopher is the founder of Integrity Marketing Inc., and co-founder of both Think Bold, Be Bold Ventures and Mavericks Mastermind.

 

He is the author of “The Success Playbook,” and founder of The Success Playbook Series, a complete step-by-step process designed for the go-getters to advance to the top of their game.

 

With 20+ years of experience in the industry, Cumby has mastered the gamification of money making in sales and revenue. After coaching and mentoring countless business owners, CEO’s, and other high-profile individuals, he found a consistent trend with their results. It was clear that utilizing gamification in selling brought out the competitive spirit of his clients, helping them level up their skill set and show up with a positive mindset. Christopher now helps entrepreneurs to launch their sales strategically using step-by-step tactics, ensuring they win and have fun in the process.

 

Cumby has been featured on The Brian Tracy T.V. Show, NBC, ABC, CBS, and Fox networks. He has also been highlighted on numerous podcast shows on iTunes and other platforms.

 

Christopher’s expertise can be summarized as "helping those around him achieve positive growth while making a ton of money in the process."

 

Great Quotes

 

• “Walk as far as you can see, and you can see a little further.” - Chris Cumby
• “Win the day, today.” - Chris Cumby
• "There's magic in the start!" - Chris Cumby
• "If you have tons of testimonials...why not share all that?" - Chris Cumby
• "I think when you started getting the haters, you know you've really made it!"
• "There's an emotional connection to someone else who's gone before you." - Chris Cumby
• "You can't outperform the image of yourself." - Chris Cumby
• "When you write goals, you own it in that moment." - Chris Cumby
• "When you know who you are, you'll know what you want." - Chris Cumby
• "85% of people want to write a book, but not many do." - Chris Cumby

 

Take Action Now!

 

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator
3. Speaker's Secret Gig List

 

How can you craft a talk, deliver dynamically, and book a spot on the TED stage?

If you have a purpose in your business and stories to share with the world, this is the episode for you as we sit down with TEDx Orlando’s co-organizer Thomas Waterman!

Psychology, Leadership, Vision, Purpose-Driven, TED Talks…

…these are a few of the keywords from the notes I took during the conversation with today’s guest who is similar to me in that he loves interacting with people, studying psychology, and finding ways to help the audience he serves. 

A few podcast episode highlights:
– Hello from San Diego Startup Week (at the San Diego Convention Center)
– P.S.T. Method (my method for helping new authors go from “no idea and overwhelm” to “awesome, detailed outline)
– Johanna Walker on Episode 180 – more advice about speaking on stage!
– How to win an election (the psychology of winning!)
– Why is for-profit business actually able to help more people than nonprofits, when done right and with purpose?
– The differences between TED and TEDx
– There are over 3500 cities running TEDx events!
– How does someone become one of the speakers on stage for TED? (Insider advice! And it may surprise you!)
– TEDx Orlando’s main website: http://orlandotedx.org
– What matters to TED (headquarters)…so you can get featured on their main website! (Which can lead to millions of views on your video and change your life!)
– How TEDx organizers help speakers to make sure their talk resonates
– Tips for someone to speak well on stage
– TEDx talks are usually about 8 to 18 minutes (and Thomas shares how/why)
– How to Use a Paper Towel TED Talk by Joe Smith
– Why an alligator was on stage in Orlando!
– Does Thomas recommend “applying to tons of speaking events” or take another approach (to get speaking opportunities)?
– Davide Di Giorgio teamed up to bring you More Speaking Gigs (here)

 

Our Guest

Thomas Waterman believes in showing people what makes them special and empowering them to use their powers, so they can make the world a better place. This belief led Thomas on his own growth journey, where he leaned in to face his fear and misalignment in life. This meaningful self-reflection inspired him to quit his job and immediately pursue his purpose.

The entrepreneurial route became his path to find meaningful work and fulfillment in daily life. He chose a direction and aligned everything in his life with it. This alignment inspired him to co-found Purpose Pioneers.

Thomas makes his yearly presence on the TEDx stage as a co-organizer for TEDxOrlando. He’s a Board Member of the 15 Lightyears Foundation, Industry Fellow & Entrepreneurial Coach for the Blackstone Launchpad at the University of Central Florida, the largest university in the country, Mentor for the Horizons Scholars Program, and an Alumni of Starter Studio, Orlando’s leading tech business accelerator, where he founded his first venture, BackStory.

 

Great Quotes

• “Build unique, individual, meaningful relationships.” – Thomas Waterman
• “Get out of that state of judgment…I’m right, you’re wrong…get in the field of openmindedness and curiosity.” – Thomas Waterman
• “80% of what we do is helping people overcome unconscious blocks…20% is the tactics.” – Thomas Waterman
• “Getting on the stage does add value.” – Thomas Waterman
• “[Speaking at TED] does add value for anyone who wants to build their brand.” – Thomas Waterman
• “We have in-depth coaching calls and two in-person practices [for TEDx speakers].” – Thomas Waterman
• “It’s helping people get clarity about the message that matters most to them.” – Thomas Waterman
• “If you do stumble or start feeling anxious…pause. Take a deep breath. People want you to succeed.” – Thomas Waterman
• “People care less about what you’re saying and more about how and why you say it.” – Thomas Waterman
• “It’s about taking some kind of action and seeing if it serves you.” – Thomas Waterman

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator
3. Speaker’s Secret Gig List

 

Read More

Back at the podcast's full shownotes for this Copy That Pops episode!.

Is communicating your message on stage one of your goals or dreams? Then this week's guest has amazing tips just for you! She's a seasoned speaker and speaking coach who is passionate about helping all people find their stories and tell them in an impactful way.

 

We talk about:

- How did Johanna get into speaking? (Hint: She used to be super shy and thought “men are smart and women are not...I am a female, so I must not have anything of value to say”)
- Is it possible to learn to have presence and charisma on stage?
- Johanna's experience studying abroad in Italy.
- Tips for getting speaking engagements
- Why you need to let YOURSELF know you are a speaker
- Discovered she needed to speak for all women...and all people...to liberate all of us.
- What's your "genie gem"?
- Ignite Your Speaking Power (mini-training) free!

JohannaWalker.com/copythatpops

 

Our Guest

 

 

Johanna Walker is the fear-blasting, storytelling maven for coaches, consultants, leaders, and change-makers. She’s the founder of Women Who Speak, a transformational speaker coaching program for female leaders, and she’s the co-founder and co-host of Boulder, Colorado’s popular bi-monthly story slam series, Truth Be Told.

 

In addition to her work as a speaker and coach, Johanna has written and performed solo theater pieces that she’s toured throughout the US and Canada.

 

She holds an M.Ed. from Kent State University, an MFA from Naropa University, and is a certified WholeSpeak Public Speaking Coach.

 

Johanna's TED Talk "The Stories That Live in Our Bodies"

 

Great Quotes

 

• "My story was about my story of silence and experience of not speaking." - Johanna Walker
• "I could feel my voice connect with the people in the room." - Johanna Walker
• "This is a part of a bigger story...of women...of women in speaking." - Johanna Walker
• "'You rarely meet a woman who's as smart as her husband.' - I bought into that story." - Johanna Walker
• "I really found my voice through creativity." - Johanna Walker
• "On stage, I had permission to speak...something about that opened the door for me to take up space, speak my truth, and tell my story." - Johanna Walker
• "Start identifying as a speaker." - Johanna Walker
• "It takes networking and pitching, and networking and pitching, and networking and pitching [to get speaking opportunities]." - Johanna Walker
• "Presence is 'I'm showing up fully.'" - Johanna Walker
• "Go forth and speak." - Johanna Walker
• "If you feel the call, I say answer it. Answer it in spite of whatever story you are telling yourself or despite whatever fear you might be feeling." - Johanna Walker

 

Take Action Now!

 

1. Amazon Bestselling Book Workshop [free]
2. Bestselling Book Accelerator
3. Speaker's Secret Gig List

 

My favvvvorite tool for writing books (and why) is revealed! Plus, a special shoutout to new #1 International Bestselling Author Nadine Blase Psareas who hit #1 bestseller in 11 categories and #1 hot new release in 14 categories in the U.S. plus #1 in 2 categories in Mexico with her new book!

 

---

 

 

BOOK THAT POPS Podcast?

 

I’ve gotten feedback from some listeners of the show that they’d love a “book only focused” podcast, so I do have the idea to make a Book That Pops podcast JUST about writing, self-publishing, launching, and leveraging bestselling books!

 

It’s what I teach in my Bestselling Book Accelerator...and I love the idea of sharing some of the lessons learned from there in podcast form.

 

Would you listen?

Let me know!

 

 

THE BEST (FREE) BOOK WRITING RESOURCES

 

If you can’t bear to wait until I can produce another show (and with being pregnant now, I may not get to it as fast as I’d like!), I can share a new resource with you all that is free...

 

Head over to CopyThatPops.com/free

Where you can get access to some new free training.

 

• An hour-long workshop I call the “Book Profit Blueprint”
• Email training material sent to you spread out over a few weeks to share more insights
• A great book writing checklist
• And more!

 

All free, in exchange or your email. :)

 

 

--------

 

 

And for today’s quick tip, I wanted to share my favorite writing tool or platform.

 

It’s called Scrivener and I’m shocked I haven’t done an episode on it yet because I do love it!

 

That’s spelled S-C-R-I-V-E-N-E-R

 

And it’s made especially for book writers, both fiction and non-fiction.

 

 

It’s $45, one-time to buy it (you can get a discount if you are a teacher or student)

 

http://copythatpops.com/smac

 

http://copythatpops.com/spc

 

 

Now, before I share some of my favorite things about it and why I endorse it so much, I should tell you that if you use a PC, the program is not as robust as it is for Mac.

 

With many of my Accelerator clients, we find that they cannot do exactly what I show them is possible, or things are hidden in different areas.

 

So, as a warning, if you have a PC and are happy with programs like Word, then consider sticking with what you know.

 

There is a learning curve, as with any program, but I have found it more than worth it if you use a Mac and feel like maybe you have more than one book project in you, as I do!

 

 

BACKGROUND

 

I wrote my first book in Google Docs because I hate Word (and don’t even have it on my Mac), and love how you can share documents there with your editor (or nerdy friend helping you edit for free) so that you both are always looking at the most current file.

 

However, once I went to export my book for Kindle, it looked horrible. Google docs just isn’t robust enough to look right for Kindle ebook formatting.

 

That sucked.

 

So, I copied and pasted it all into a free trial of Word, reformatted it, and exported it.

 

This time Word gave more functionality but the copying and pasting over added more hidden code that messed with things and I couldn’t get the page numbers to work for the life of me.

 

I was on a time crunch, writing and publishing in just 30 days, so I found a woman who was willing to help me with Word -- for free! -- with fixing the formatting and making it look great.

 

She was so kind and generous!

 

However, her mother fell ill in the U.K. right when she was helping me and since she was helping for free, I could hardly push her. And she kept reassuring me it would be done in time...so I ran with it.

 

If you know the crazy story of my first book in full detail, you know that I didn’t get the final file uploaded in time with Amazon’s deadlines -- not realizing I couldn’t just push back the release date one day with Pre-Order delivery of books -- so the OLD, horrible, rough, and wrong file went out to all the people who had bought my book during my bestselling launch and after.

 

That was about 100 people total.

 

I have some really bad reviews on my book and I think it’s from folks who got that horrible draft by mistake but didn’t know me personally.

 

I did a Facebook Live as soon as I realized my error and impending doom, but some people, of course, didn’t see it or know what happened.

 

Anyhow, it was a great lesson learned and I cannot blame the nice lady who was helping me.

 

I was too cheap and nervous at the time to go find a new editor for help.

 

Long story short, I still have my first book in Word and loathe editing it because anything I do seems to throw off the formatting somehow and mess it up.

 

I swore I’d never use Word again. And I haven’t.

 

 

SCRIVENER

 

For my second book I used Scrivener. And I love it.

 

Behind worth the $45, one-time payment! It’s a program designed for book writing. And it may be hard to describe how it’s different other than to say that in Word you write your whole book in one long thread. But in Scrivener, you have a side menu with folders and sub-folders and sub-sections of text for EASY planning, writing, and navigating of your material.And, when you export it, it all looks right as it should.

 

Creating the book is easier and more intuitive than Word.

 

Exporting it for Kindle and for print is also very easy, once you get the hang of things, which does require trial and error and searching for some how-to videos.

 

But now that I know it’s power, I won’t leave!

 

 

PROS AND CONS

One con of Scrivener is that not a lot of editors are familiar with it still (like on UpWork.com for example).

 

So, what I’ve done in the past with client’s books is to export the book from Scrivener as a Word doc and share it in Word or Google Docs with a junior editor on my team to do another read through with fresh eyes.

I have them “track changes” and then I go in and physically update the changes in the Scrivener master file afterward.

 

I like this approach because I do not accept all changes other editors would make, often because of stylistic choices or they aren’t reading it right and I still think how I have it is better.

 

So, if you like to oversee edits being made, this is an easy workaround using Scrivener even if the editor is not familiar with it.

 

Another “con” is their support material isn’t the best in the entire world...but, I love creating helpful how-tos inside my Bestselling Book Accelerator to support my clients and happy to make one and share it publicly if you get stuck with something!

 

Although it does have a learning curve, it’s still worth it for people like me.

 

-----

 

So, if you are someone who wants to write more than one book, use a Mac, and don’t love Microsoft Word, for sure check out Scrivener!

 

It’s $45, one-time to buy it (you can get a discount if you are a teacher or student)

 

http://copythatpops.com/smac  (for Mac)

 

http://copythatpops.com/spc  (for PC)

 

 

Totally worth it!

 

And head over to CopyThatPops.com/free

 

Where you can get access to some new free training.

 

• An hour-long workshop I call the “Book Profit Blueprint”
• Email training material sent to you spread out over a few weeks to share more insights
• A great writing checklist
• And more!

 

----

 

Talk to you again soon to find more ways to write copy and a book that pops!

 

 

 

Take Action Now!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

 

Wanna see what it looks like to be a #1 bestselling author on your launch day? I pull back the curtain!

 

Read (and watch) below for the 9 spots to look for proof you got bestseller...SEE it in action the day that my private client Mark Wills went live with his book!

 

 

9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [the video!]

 

 

In last week’s episode I revealed my big SECRET...which, if you missed it, is that I am pregnant! Due September 20th.

My husband and I do know the gender at this point, but we are keeping that a secret until after the baby shower. I do not want a pink or blue explosion of gender-stereotypical decor and gifts.

 

Also, if we have a girl, her name will be gender-neutral or something often used for boys. So, her name will not be anything like Laura, Michelle, Ashley, Monica, or the like.

 

Fun fact. ;)

 

As I shared in episode 177 about being pregnant, super sick and tired all the time, and needing to cut back on things to get more efficient in my business, I mentioned repurposing.

 

So, I thought to try that for this podcast episode.

 

On April 23rd, a private client of mine named Mark Wills went live with his book on Amazon...which you can find it directly from the link CopyThatPops.com/mark … and he hit #1 bestseller in over 12 categories in the U.S.

 

I sat down the evening of his launch to record an updated video for my Bestselling Book Accelerator showing my clients in that effective group program both what it looks like to be a bestseller and the 9 spots to get screenshots to prove your feat.

 

Recently, I’ve heard that none of my competitors in this space are teaching that!

 

I have since day one when I first launched my group program in June of 2017, but it was time for another update of the screenflow, since Amazon does make updates to how things look.

 

Long story short, this episode is the stripped audio from that video tutorial.

 

If, as you listen, you wish you could SEE what I am showing on the screen, just head back to the shownotes at CopyThatPops.com/178 and you’ll find an embedded video there of the exact same content, but with the visuals.

 

I hope it’s a useful episode even with audio only, but the video is available to you for free, even if you are not yet in the Accelerator!

Without further ado...let’s jump in!

 

 

-----------

 

9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [the list!]

 

Book’s Individual Page

 

1. Look on book's actual page for rankings (under "Product Details") for the three categories it is in.

 

Note: You can get tech support to put you into up to 10 you choose. #BookHack!

 

2. Look at the top of your book's page for a flag too!

 

Note: May take longer to appear and it is not guaranteed.

 

Note: #1 New Release easier/faster to get than Best Seller

 

 

Book’s Category Pages

 

3. Look on each of the categories' pages for rankings and side by side comparison shots with your competitors' books.

 

4. Look at the "Hot New Release" rankings for side by side comparison shots with your competitors' books.

 

5. Look at other countries Amazon pages at #1-4 above

 

Note: You can easily access your book in other countries through KDP

 

 

6. Then, check ‘up’ in the Parent Categories for how you rank in more competitive listings.

 

Note: Even if you do not rank as well, the books around you may be very cool and photo-worthy!

 

 

Search

 

7. Do an Amazon search for your author name or name of your book and look for the flags there!

 

 

Author Page

 

8. Look on your Author Central author page for the flags there

 

 

Mobile - BONUS!

 

9. Get the same shots, but from mobile to share!

 

 

WHAT TO DO NEXT?

 

1. Save all screenshots in a folder
2. Use Skitch to ‘mark them up’
3. Share on social!

 

 

 

Hope this audio repurposing was helpful to you. Pop over to CopyThatPops.com/178 to see the full video with screenflow!

 

And, if you want to learn more about the Accelerator, visit CopyThatPops.com/Accelerator  [special offer!]

 

Talk to you again next time when we’ll find more ways to write a book and copy that pops!

 

 

 

Take Action Now!

 

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

 

Speeeeeecial announcements, milestones, and business lessons learned to share with you! This is a fun and personal quick episode.

 

#1: Big Big Announcement: I’m preggo!

I actually found out that I was pregnant in mid-January. Thank god I had just gotten my new podcast audio editor and shownotes person up and running with a great system, or this show would have stopped in its tracks!

 

My first trimester was miserable.

 

I never threw up, but I felt like I had 2 solid months of mild food poisoning. Not so bad that I had to barf, but bad enough that I couldn’t get much done each day.

 

I’d sleep 10-12 hours a night (getting up to pee 3-4 times), have just a couple of hours to work on helping my book writing and bestseller launch clients before the nausea hit me like a ton of bricks and send me running back to bed for a 3 hour nap or just general day-long unproductive malaise.

 

My respect for all mothers has skyrocketed.

 

 

Now, I’m in the second trimester and feeling a lot better. I’m not 100% back to my old energy, but at least able to get more done in a day.

 

 

#2: Special Milestone!

 

This month, April of 2019, we crossed the 3-year anniversary of this podcast! 

 

I first launched Copy That Pops while living in Regensburg, Germany. Episode 000 released on April 22, 2016. Can you believe it?

 

[April 26th was also Devin and my 5-year wedding anniversary].

 

Having a podcast has been an interesting undertaking in that it’s forced me to produce consistent content for longer than I ever have before. And I don’t want to stop now!

 

In fact, I am bouncing around the idea of a Book That Pops podcast just on books specifically...it’s just a matter of getting my energy back to produce the material for you all!

 

Would love to hear your feedback on if you would listen to a show just about writing, self-publishing, marketing, and launching a bestselling book on Amazon with me!?

 

 

#3: Thank you for the podcast reviews!

 

Every time I look at my show on a podcast player like iTunes (though this show is on many, many other channels!) it makes me feel so good to see reviews!

 

The most recent ones I see are from Keselea and Wade Galt.

 

 

Thank you both so much for taking the time to leave a rating and review! It’s super easy from your smartphone and it helps tell the podcast player it's on that the show is worth putting in front of more eyeballs.

 

So, your reviews not only make me feel good, they help more people find us!

 

 

#4: Business Lessons Learned

 

Never in my entrepreneurial life have I been so slammed, down and out, like I have felt being pregnant this year in 2019.

 

• My capacity to do things has tanked.
• I am so behind on FB messages that I feel physically horrible and guilty.
• I am saying ‘no’ to opportunities I’d normally jump at.

 

But, in a way, this is a good thing.

 

It’s forced me to reflect a lot. It’s forced me to analyze how I used to fill my days.

 

Always busy, was I working on the right things?

 

Going forward, especially in late September and after when I have a crying baby that needs me, what do I WANT to be doing? What realistically CAN I actually manage?

 

I am still figuring it all out, but I’m focusing hard on:
- More systems
- Automation
- Elimination of things that aren’t really essential
- Delegation
- Repurposing
- Growing sales of my products and group programs and saying ‘no’ to private client work
- Getting my digital funnels and email nurturing really on point instead of relying so much on networking and referrals

 

To be continued...but it’s certainly an inflection point for me in business.

 

If you have navigated something similar...with the birth of a child, adoption of a child, an illness, a family commitment, etc...I’d love to hear about it!

 

---------

 

And thank you for being a listener of the show! I am honored you choose to spend time with me each week. 3 years running now!

Talk to you next week with more ways to write copy that pops!
xo

 

Laura

 

 

Take Action Now!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

 

 

Would you love to attract and engage your ideal clients? Or how you can be an expert in your niche with your one core idea! Our guest today will offer you all the insights on how you can do that!

 

We talk about:

- Why Lisbon & how many languages?!
- Entrepreneurial journey
- How she helps clients today: 3 step process
- Speaking first model
- Why writing a book matters to grow your thought leadership
- Public speaking fear & 3-month walkthrough
- Constant support for public speaking
- Helping people figure out their big idea and making sure it's present in all elements
- Research your idea
- Self-published vs. Publisher
- Writing your book, better teacher?
- Storyteller on stage
- Thought leadership & why it's powerful

 

Get Daria's Book & Contact her!

- Daria's Book: Social Media for Artists and Creatives: How to Build a Supporting Community, Manage Your Time and Sell Your Creative Work Online

- Want to learn more about Daria's work? There are even free masterclasses that you can join! The access to the virtual Thought Leadership Academy goes through the first contact with Daria. You can get in touch with her directly on www.dariav.com and let her know that you've listened to this podcast! Contact her today, don't be shy!

- Daria's first TEDx-talk about group dynamics

- Daria's 2nd TEDx-talk about personal branding

 

 

Our Guest

 

Founder of the Thought Leadership Academy, Daria Vodopianova is the quintessential digital strategist. She blends her many years of experience and academic background with cutting-edge ideas to empower entrepreneurs and business owners to get better positioning, more high-end clients, and inbound leads.

 

As an international keynote and 2-time TEDx speaker, best-selling author, and Thought Leadership & LinkedIn strategist, Daria serves as a translator between business goals and social media strategies – so that business owners can share their visionary thinking and attract an excited and engaged online community.

 

She is also a marketing mentor for European Innovation Academy, on the Cal Advisory Board at Berkeley University, on the Women in Tech Jury, and is frequently invited in to speak to students in European universities on career development in the digital era.

 

 

Daria's Highlights

 

• Speaks FIVE languages
• Marketing mentor for European Innovation Academy
• On the Cal Advisory Board at Berkeley University
• On the Women in Tech Jury
• Frequently invited in to speak to students in European universities on career development in the digital era
• Self-published Author

Great Quotes

 

• "It's really about the impact you make, not often about the money. " - Daria Vodopianova
• "Having a course or book is a way to really help more people and serve them better." - Daria Vodopianova
• "Speaking is not only public speaking but also training. Getting in front of people and sharing your idea and getting your process out there to see if it works for them." - Daria Vodopianova
• "I was afraid of public speaking, I got over that in 2018." - Laura Petersen
• "Print your own shirt. You don't have to wait for someone to pick you and tell you that you're good enough. You get to choose, it's your life." - Laura Petersen
• "If you research the same idea. Your conversations will be deeper and you will really be an expert." - Daria Vodopianova
• "A book is a low ticket way to start learning and connecting with you." - Laura Petersen

 

Take Action Now!

 

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing? We dive into these great questions and answers with our guest today!

 

We talk about:

- Where to start in profiling: with yourself

- Tips for profiling others

- How to apply those tips to better communicate in person

- Can we apply profiling tips from photos to better improve our written communication with people?

- Tips to read faces

- Profiling Britain's Royalty

- Bestselling Author of TWO books

- How to profile the perfectionist

- How can we apply profiling to increase sales and improve customer loyalty?

 

Get Alan Stevens' Books & Courses

- The Face - How to get your ideal careers to match your personality

- Game Changers: Entrepreneurs Leading Change

- Online Course: Harness the Power of Reading People to Persuade and Influence Outcomes

 

Our Guest

 

Alan Stevens is an International Profile and Communications Specialist. He is regularly featured on National TV, Radio and in the World’s Press, profiling the likes of our leading politicians, TV and sports stars as well as Britain’s Royalty.

With over 30 years accumulating experience, and skills in training and coaching, counselling, psychometric profiling, neuro-linguistic programming (NLP), body language, micro and subtle expressions and reading personality traits, Alan believes that all aspects of human relations and interactions are improved when you can read people accurately. Having these skills today, more than ever before, can determine the future success of your business and your personal relationships.

Alan conducts training for businesses and organisations in team building, sales training, negotiations and recruitment skills. Alan also works with educators to increase their people reading skills around social-emotional intelligence, and to assist students to find careers that suit their personalities.

 

Alan's Highlights

 

• Amazon #1 Best Selling Author, a Coach and Trainer.
• He’s been referred to as “the leading authority on reading people globally” by the UK Guardian and as “the mentalist meets Dr. Phil” by the Herald.
• He has been a founding board member of a number of charities, Zone Supervisor for the Surf Life Saving Association and Club Captain of Nobbys SLSC.
• Teaches his skills in the US, Europe and Asia
• Been a guest speaker for the Australian Technical Analysts Association, the National University Singapore and the Option Traders Club of Singapore.
• He has taught FOREX trading and The Psychology of Trading here and overseas.
• He also introduced sound & colour therapies in Singapore Schools for students with ADHD.

 

Great Quotes

 

• "If you understand your own traits, you find the environment that suits your personality. " - Alan Stevens
• "This is how we create teams, through the differences, not the similarities." - Alan Stevens
• "One trait doesn't define you." - Alan Stevens
• "Map it all out so now you don't feel that stress, as you know the plan." - Laura Petersen
• "Do the intro and the conclusion done last. Get the meat done first." - Laura Petersen
• "You understand their traits, you know what triggers them, so you make sure that doesn't happen." - Alan Stevens

 

Take Action Now!

 

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long - there is only copy that is too boring.”

I agree 1000%.

People often ask me

• How long should my book be?
• How long should my blog article be?
• How long should the email be?
• How long should my bio be?

As long as it takes to deliver value to the intended reader or audience but, the shorter you can do that, the better.

"I would have written you a shorter letter if I had more time."

It’s been attributed to:

Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, and so much more. 

But, it does lend evidence to the fact that writing both well and briefly is harder. Great writing and editing is the cutting away of the unnecessary.

The more you do it, the better you’ll get at writing succinctly and well. It really is a practice makes perfect sort of thing. So, if you don’t feel like a strong writer right now, all hope is NOT lost.

It’s not a gift one is born with. It is a skill that can be honed.

---

 

“How Long Should My Copy, Blog, Book, or Writing Be?” …

 

Keep these three things in mind...

1. Shorter the better
2. Ensure it delivers value to the intended audience
3. Don’t let it be boring

 

With these three simple things in mind, you can’t go wrong!

Want me go more in depth on any or all of these three items in a future episode? Ring in and let me know! You can email me at Laura@copythatpops.com with your feedback or find me on all the socials at @LaptopLaura!

And head back to CopyThatPops.com for more great blogs, podcasts episodes, and even book that pops - writing resources like my signature Accelerator program!

 

Take Action Now!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

 

CONTEST GIVEAWAY

Love Handle

These smartphone grips that you stick on the back of your phone to better be able to hold it.

 

18 to give away, in colors of:

• Light blue
• Red
• Rainbow
• Black
• Pink
• Rose gold

To participate visit -> www.copythatpops.com/173

Another quick tip episode for you today...I’ll keep it pithy and productive for you!

 

You never know when one introduction can lead to great things! 

 

Writing introductions are important for many cases:

• Introducing guests on your own podcast
• Introducing guest speakers at a local meetup, an online live stream, or a stage where you may have another expert on with you
• Helping podcast hosts or emcees to properly introduce you to the audience
• Introducing yourself in-person, on interviews, or even in writing inside a blog or your book
• & so much more!

 

Introduction Tips

 

1. Proper Preparation

I’m not one to completely wing something new when I want to do a good job. Luckily, the Director of Events for SMMW Phil Mershon ran an incredibly helpful online training for we who would be Track Leader emcees!

 

He shared two resources that really helped inspire my own preparation, which were:

 

• How to Be a Good Master of Ceremonies 
• How to be a great MC - Emcee - Master of Ceremonies #1 "Secrets to a Great Introduction!"
• Speaker Introduction Framework

 

2. The Framework Components

 

To really set the stage for the audience, make the speaker feel honored and well-received, and ensure everyone in the room knows they are in the right place and excited for the material, we should:

 

Quickly...try to cover:

1. Why the subject is important
2. Why this speaker is awesome
3. Why the audience is linked to both above
4. Why right now is the best time to learn this

 

3. What I ended up doing

I made sure to introduce myself and also connect myself to the audience. 

Here’s how I ended up doing my intros:

1. Greet the audience and thank them for coming
2. Engage the audience somehow 
3. Introduce myself + connect myself to the audience
   1. Well, hello everyone, my name is Laura Petersen and I’m in business and marketing just like you! I own my own company called Copy That Pops, with a podcast of the same name. Primarily, I help entrepreneurs to write, self-publish, launch, and leverage bestselling books on Amazon to grow their brands and businesses!
4. Tie in why the subject of the speaker’s talk is important
5. Tie the audience and me back into the subject and say why now is the best time to be here learning more about this
6. Introduce the speaker without saying his or her name until the very end! 
7. End the introduction by asking the audience to get on their feet, put their hands together to properly welcome…. THEN, I would say the speaker’s name last as he or she walked onto the stage

 

Another Quick Tip:

 

It’s good to stay there until the speaker is settled in for two reasons:

1. Give the audience a consistent focal point of where to look
2. Be there just in case the speaker drops something or needs a quick bit of help as he/she adjusts to the stage

 

Importance of saying the guest’s name LAST.

 

Michael O’Neal of the Solopreneur Hour podcast in episode 51 entitled, “High-level Branding & the Art of the Podcast Interview with Michael O’Neal [Book Influencer Mini-Series].”

Anyhow, both Michael and this article point out that professional hosts always save the guest’s name for last.

Watch Stephen Colbert, Jay Leno, Oprah, Ellen, or Larry King for example. Watch how they introduce mega-stars to their stage...they save their name for last! If it’s good enough for these pros, it’s good enough for us!

Example: 

An Example of one of my introductions… Tim Schmoyer. He’s a huge YouTube influencer and one of the kindest people I met at SMMW. 

 

CTA plug around books.

• I truly believe that you should write a book.
• I can help you, even if you are a bit nervous or overwhelmed!
• Together, we can make it hit bestseller on Amazon too and map out a plan to ensure it creates an ROI in your business.

If you would like to share a bit more about your book dreams and goals, fill out a quick survey to tell me more at CopyThatPops.com/survey.

I read each one of them and can point you in the right direction for more resources whether that is free material I’ve created or even my signature Bestseller Accelerator ROI program!

Either way, I am here to help however I can.

 

Take Action Now!

1. The Speaker's Secret Gig List

Today’s episode is a special solo one for you! I have 100,000 thanks to give, so have a listen!

 

Pride

 

I have reached 100,000

 

Shame

 

Part of me feels shame at the number.

My friends have done that within the first month, 3 months or 1 year.

It took me 3 years.

So much wrong with thinking less of myself, my show, my accomplishment because of comparing myself to others.

 

Gratitude

 

It’s over 6-digits, baby!

 

• I’m grateful to you for listening. For sharing with your friends.
• I’m grateful to my two team members helping me bring this show to you each week: Joao Zurzica in Lisbon, Portugal and Tiffany Petersen (no relation!) in Wisconsin.
• I’m grateful for my past team members who helped me along the way like Leslie in Texas, Lauren & Tom in Thailand (originally from New Jersey).
• I’m grateful for Tom again who sings the music I use for my intro and outro. Tom Camp, he’s amazing!
• I’m grateful for biz buddies and fellow podcasters who have supported and encouraged me for as long as I can remember like Melissa Sue Tucker, Allison Melody, Erica Mandy, Travis Chappell, and so so many more.
• I’m grateful to podcast event coordinators who have allowed me to speak at their events like Jared Easley, Dan Franks, Ronsley Vaz, and Chris Krimitsos...and Pat Flynn too has asked me to step up and share publicly at smaller events here in San Diego!
• I’m grateful for my husband who emotionally supports my crazy biz life even though this world is so not up his alley.
• I’m grateful for my dad and stepmom who have been amazing parents to set me up mentally to push through the ups and downs of entrepreneurship.
• I’m grateful for it all.

 

Here’s to the next 100,000!!!

 

• Sign up for Lisbyn here! If you use the code “LAURA” when you sign up, you will get this month, plus the entire full next month, free!
• Copy that Pops Podcast

 

Take Action Now!

1. The Speaker's Secret Gig List

 

Connect Socially:

Host: Laura Petersen
podcast@copythatpops.com
 

Does copy, psychology, and… photography …really overlap???

Spoiler Alert: YES!

Special guest Jason Malouin shares how to capture the visual communication of an experience in a photo and how that relates to your copy and more. We all care about better communication and this episode is packed with unique insights you won’t hear anywhere else.

We talk about:
– Podcast episode 135: With We Are Podcast conference organizer Ronsley Vaz “Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz”
– How and why Jason got started in photography
– Elegant Tension
– Micro-direction in photography
– The process of making things more 3D
– The analogy of a wave
– What we can learn about communication from Caesar Milan – The Dog Whisperer
– Communication through portrait photography
– The disaster during my speaking session at We Are Podcast
– Why Laura ran away from public speaking for so many years (and how you can too!)
– Pat Flynn, Jordan Harbinger, Dave Jackson, and other podcasters shouted out
– Convincing Jason to share his podcast called Communicator!
– Podcast episode 142: With Jessica Lindgren, Pat Flynn’s Executive Assitant – “Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches”
– and so much more!

Portrait Store
– Jason’s website packed with helpful advice on how to get great photos and really communicate visually.
– This pic below is of the fun speakers at We Are Podcast in October 2018. Jason, our guest, is right up front, and I am in the back left! (Tall people always in the back!)

 

The Pic Jason Snapped Right After This Interview

– Photo by Jason Malouin on the Gold Coast of Australia as the sun set in October 2018!

Our Guest

 

Jason Malouin is a world-renowned, award-winning portrait specialist whose work can be seen on the pages of Entrepreneur, GQ, Forbes, Financial Review, dozens of book covers and billboards & bus stops in Brisbane, Sydney, and Melbourne.

His understanding of light, lines, and gesture is only surpassed by his understanding of the entrepreneur’s journey.  

He has been photographing ‘professionals on the rise’ exclusively for over 6 years and loves working closely with real people doing great things.

Anyone who has been photographed by Jason understands that the images are secondary. His clients know the real value of his process is the chance to profoundly redefine themselves and communicate that on a deeply fundamental level to your audience. It’s an opportunity to hold up a mirror and – if you’re open – give yourself a chance to see yourself differently.  

Merely making you look good is a given. The point is to fully portray you…in a way that honestly reflects your vision and value. Jason helps the world see ‘the you’ you’re meant to become.

Jason is also the podcast host of Communicator. From the United States, he is a long-time resident of Brisbane, Australia.

Great Quotes

• “The best thing you can do is frame an experience for a viewer.” – Jason Malouin
• “The single thing I rely on, in my portraiture, is an elegant tension.” – Jason Malouin
• “The way we express ourselves in body language and words, there is a lot of overlap.” – Laura Petersen
• “You just do it until you discover what your style is.” – Jason Malouin
• “If you’re really trying to put yourself in other’s shoes with empathy…then that gives you the permission to iterate.” – Jason Malouin
• “There are different kinds of good.” – Laura Petersen

 

Take Action Now!

 

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: How to write a great book & hit bestseller!
4. SPEAKING GIGS: Cut out the research time wasting and get more speaking gigs!

Did you know there was a holistic way to hustle?

With the ever growing shift of women entrepreneurs, our guest explains the seasons of hustle and how we can be a high performing business by listening to our biological self.

 

We talk about:

- Tips for speaking on stage and converting fans with an ‘old-fashioned tried and true’ tip

- A high performer in business...has run and/or spoken at thousands of events

- Journey of biz and meditation

- Quieting the noise and how meditation helps you know what to do next

- Holistic, not hustle

- Seasonal hustle

- Women’s Podcast Network with Meditation for Women Podcast as the first one out. More {secrets!!!} to come!

- Food Heals vegan retreat in Italy

- How to shield from toxic people

- How to Launch Your Brand Online: Create a Community of Loyal Customers in 10 Simple Steps (Biz Women Rock Official Guides)

 

Biz Women Rock 
- Biz Women Rock Group

 

Our Guest

Katie Krimitsos is a mom, wife, adventurer, podcaster, business coach and strategist, seeker and change maker.

 

She's committed to brightening the light of women around the world through her Biz Women Rock community, which supports Women Entrepreneurs, and through Meditation for Women, which includes guided meditations specifically created with the special journey of women in mind.

 

Katie’s passionate about giving women the tools, strategies, and inspiration to live lives they truly love.

Katie's Highlights

• Has used the tool of meditation since the age of 18
• 1 on 1 business coach to take you to multi-six figures
• She is an athlete, a vegan, an adventurer, a recovering perfectionist, and gladiator.

 

 

Great Quotes 

• “You have to be really clear how you want people to work with you and engage with you.” - Katie Krimitsos
• “My business, for me, is an extension on how I am here to live a purpose in this world.” - Katie Krimitsos
•  "When I first started my show, I was so nervous of the sound. But it's real life." - Laura Petersen
•  "It's so powerful to sit down and reflect on like what really are the most important activities I should be doing to move things forward." - Laura Petersen
• "I am so lit up about that [meditation] work right now that I don't want to stop working!" - Katie Krimitsos
• "There are very real energetic cycles that we go through in a month and when you know that about yourself, you can plan accordingly. '" - Katie Krimitsos
• "After a certain point, it's time to pick something and move forward." - Laura Petersen
• "Get out in nature. Be outside of your house. Get away from your computer. Go see water, go see green." - Katie Krimitsos

 

Learn More 

CopyThatPops.com/169

Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree.

Well, that’s the goal of today’s quick tip episode!

 

Visualization and Mirror neurons are legit.

 

1. Visualization

More and more elite athletes and their coaches are tapping into Sports Psychology and harnessing the power of visualizing success on the track, on the field, or in the ring.

Imagining a positive outcome and all the scenarios that could arise help athletes perform better when the time does come to compete.

 

Inside our brains, it feels the same to see something and imagine seeing it!

 

2. Mirror Neurons

 In the early 1980’s researchers, while studying primates, found that neurons in the brains of macaque monkeys fired not only when they themselves reached for a banana but also when the watched another monkey reach for a banana.

 Those are mirror neurons at work.

 We are wired to imagine things in our mind. And we even feel what others are feeling as we observe, read about, or hear about things that happen.

 We are built to feel empathy and live vicariously through the words and actions of others.

 

Let’s Apply This to Writing a Headline, Email Subject Line, or Top Bits of a Social Media Post, Podcast, or Blog Description

 A wise and clever technique with your short pieces of the important copy then is to get the reader instantly engaged by triggering these principles at work.

Get them visualizing.

 Get them putting themselves in the shoes of the person you want them to be...a client...a successful author...a well-liked speaker...or the person in the photo along with your advertisement.

 Use words that conjure up images your target audience resonates with and will paint a picture for them.

 

Real Headline Example 1:

 In the first example below, just seeing the words “tear-jerking” and “mom” in this headline instantly make me tear up. 

Eliciting emotion and writing so as to get the reader starting to visualize is darn effective.

 As I read this below I imagine if my step-mom were gone and I discovered unopened messages from her. *tear* It makes me want to open this article and see what this guy Charles’ mom left behind for him.

 

Real Headline Example 2:

 Here in this second example, without even clicking through to see the turbines in action, I already start swaying side to side. Saying “Try not to ____” is an open invitation to do just that.

 It’s like saying, “Don’t picture a pink elephant.”

Psychology at work!

 

Example 3:

 Use the word imagine. This is a common technique taught in NLP (neuro-linguistic programming) so start watching out for it used on you. You may be surprised how often you see it used, now that you are aware of its effectiveness.

 But try out your next short, important copy with “imagine.”
Like this…

 

For me to sell my book publishing accelerator I could start out with:

 “Imagine your book is #1 in relevant categories on Amazon right now. You take screenshots and proudly share them with your friends, family, and fans. How do you feel? Proud...excited...invigorated...ready to take on the world?”

 

For a high-end salon to sell its services:

“Imagine the look on their faces. You walk into that reunion looking like a movie star on holiday. Long, thick hair, gorgeous eyelashes, perfect makeup, and soft tan. Look who’s the cool kid now.”

 

For a business coach or consultant:

 “Imagine knowing exactly what to do to grow your business without stress or overanalysis. Imagine stepping confidently forward and closing high-ticket clients on sales call like you’ve done it hundreds of times.”

So, try it for yourself! Start with the word “imagine” and get people thinking like the person you can help them become!

Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today!

 

Confirmation Bias Defined

Confirmation bias is a phenomenon where we, as decision-makers, have been shown to actively seek out and assign more weight to evidence that confirms our hypothesis and ignore or undervalue evidence that could disconfirm our beliefs.

 

Confirmation Bias Applied to Writing

Because we tend to look for evidence to support what we already believe, a tactic you could employ in your writing...in emails or landing pages or blogs or long social media posts… could be to do the following:

1. Start off with a statistic or a quote from a reputable source that supports what you will be talking about or selling
2. Expand on your topic and give examples and case studies that are reinforced by the statistic.
3. Conclude with a call to action that makes complete sense now that someone has
   (1) formed a belief and
   (2) be given stories and examples that reinforce that belief.

Some other mentions in this episode:

• Business Insider quote
• Valerie Morris just went live with her book and landed a speaking gig
• Sabah Ali who used her book as a calling card to cold pitch herself on to Live TV 4 times
• Free Facebook community

 

Confirmation Bias Applied to Imposter Syndrome

I think it’s human nature to feel "imposter syndrome."

Unless you are a complete narcissist or sociopath, you likely do or have had battles with the ‘ole Imposter Syndrome Monster (aka ISM)! So, see it as a validation point that you are normal and healthy, not that you are wrong, bad, or weak.

But, recognizing his evil grasp is the first step to not letting him pull us down into a spiral of playing small, underachieving, and getting slowed down by negative comments or negative thoughts in our own heads.

How can confirmation bias play into this?

Well, remember we tend to look for and focus on evidence that reinforces what we already believe.

So, if you believe that:
1. Most people are good, decent, and mean well
2. You know your stuff and are truly trying to help people the best you can

…if you get a troll writing a mean comment on your YouTube video, you may think…

“Wow, that troll must really have some pain in his life. I feel empathy for him, but I am not going to take his negative comment personally. I’m doing my thang and helping as many as I can!”

By contrast, say that you believe that:
1. Most people are selfish and don’t really like you

2. You aren’t good enough to be a thought leader in your business space

…if you get a troll writing a mean comment on your YouTube video, you may think…

“See, this proves it. I suck. I am not good enough and everyone knows it. How stupid of me to think that people would like and accept me. Maybe I should just shut myself off...or at least, let me think about this and let it weigh me down for the next 6 months…”

The exact same thing can happen to people, but depending on what beliefs you already hold about yourself and others, your interpretation and reaction will be completely different.

 

Laura’s Advice Applying Confirmation Bias

• Recognize our natural, human tendency to seek out and remember evidence that supports what we already believe and use it to our advantage!
• Make sure that confirmation bias works in your favor to help your own business grow and to help make an impact with more people.
• You cannot help others letting the evil ISM and confirmation bias work against you!

 

Great Quotes

• "If you put a book out there new opportunities that you never could have predicted will just come right at you." - Laura Petersen
• "The increase in exposure and opportunities is well worth the effort." - Laura Petersen
• "Recognize that our natural human tendency is to seek out and remember evidence that supports what we already believe." - Laura Petersen
• "Make sure that confirmation bias works in your favor to help your own business grow and to help you make more of an impact with other people too." - Laura Petersen

 

Take Action Now!

1. The Speaker's Secret Gig List

 

 

More psychology hacks, writing tips, and book launching strategy at CopyThatPops.com

"Interviewing is like a date." Do you agree or disagree?

This quote is from our guest today, Eric Hunley. The context is about interviewing people on your own podcast! I was intrigued by this idea and asked him for more details.

Tune in to hear tips for getting never-before-heard stories and top interviews out of people by the questions you ask. This advice is relevant beyond podcast hosting too!

Think how you can put it to work in networking situations, improving your copy, and Facebook live streaming! :)

On this podcast, we talk about:

- Get the research for speaking gigs DONE FOR YOU by Davide Di Giorgio and me! CopyThatPops.com/MoreSpeakingGigs

- How Eric planned to make a podcast for 10 years and finally did

- Unstructured Podcast -- launched 2018

- What inspired Eric to start his interview show

- Advice to get booked on more podcasts (how to melt the host’s heart!)

- The intense prep that Eric does to be ready for a great host interview

- How to make a guest look great

- Eric wrote books since 2003! [When self-publishing was taboo and looked down upon]

- What is the problem with writing technology related books? Eric reveals his experience

- What Eric believes “changed the world” more than anything else, including 9-11?

- Working with publisher vs. self-publishing

- The skill of interviewing

- How is interviewing like a first date?

- Chartable

 

Episode Shoutouts:

- Shout out to Amy Lyle

- Shout out to Larry Roberts

- Chris Ducker & YouPreneur

- Copywriting for Podcasters book

- Shout out to Ronsley Vaz and We Are Podcast conference

- Shout out to Tyson Franklin

- Shout out to Estie Rand

- Shout out to Jordan Harbinger

- Shout out to James Fallon (studying brain scans to see psychopaths! *surprise*)

 

Eric's Books & Podcast

Professional Web Design: Techniques and Templates (Internet Series)

Web Design With Macromedia Studio MX 2004

Using Open Source Web Software with Windows

Unstructured Podcast

 

Our Guest 

Eric Hunley, the host of the Unstructured Podcast, is forging his path in interview style podcasts, which not surprisingly, is being followed by many other podcasters. He created over 100 interview style podcasts in less than nine months with guests from all corners of the globe.

His professionalism, detail to research, and smooth delivery as a host is an inspiration to many, and a reliable indicator as to why not only new podcasters but also seasoned professionals are seeking his knowledge and direction.

Eric's Highlights

• Former instructor at the University of Arizona
• Published 3 books are currently working on the fourth, "Interview Podcasting: Find Your Voice and Increase Your Authority.”
• Also the founder of Hampton Runner

 

Great Quotes

• “If you want to get on a [podcast] show, pay it forward.” - Eric Hunley
• “Show that [your podcast pitch] is customized. Show that you actually care. Show that you're in it to try and give value to the host too and not just to take, take, take.” - Laura Petersen
•  "When I interview somebody, I fall a little bit in love with them." - Eric Hunley
• "I listen to other interviews and I listen for those little things that were dropped." - Eric Hunley
• "Obsessively research and be ready to throw it all away." - Eric Hunley
• "When someone asks something super thoughtful, that you have approached before, you lose track of time and you're back into your own flow in the communication instead of just going through your rote responses that you do all the time." - Laura Petersen

 

Take Action Now!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

 

Read More Back at Copy That Pops

copythatpops.com/166-get-never-before-heard-stories-from-your-interview-guests-with-eric-hunley

Learn the REAL secret about getting more speaking gigs!

Our guest today, Davide Di Giorgio, shares his story about how he went from being a teacher to a speaking coach. We also teamed up to deliver you some exciting news and offer!

You won't want to miss this offer!

We talk about:

- The magic of being on stage in front of people
- Transition from teacher to becoming a speaker coach
- One tip for dreamers who would love doing a TED talk
- The REAL secret to getting more speaking gigs
- The Research behind securing a speaking gig
-Why we created the Speaker’s Secret Gig List!

 

What you need to know about Speaker's Secret Gig List:

 

Get Access Now!

- The Speaker's Secret Gig List

 

Our Guest

Davide Di Giorgio is an international bestselling author, keynote speaker, TEDx speaker, and leadership coach. As one of the world’s leading speaking experts, he’s worked with thousands of on-purpose speakers, performers, executives, and leaders across multiple industries for more than twenty-five years with his signature UNapologetic approach and brand. 

 

He’s also an award-winning theater producer, acclaimed educator, and entrepreneur. He’s been featured around the world in major media for his work as Founder of the unWorld Leaders Network and Creator of the Mastermind and Speaker Experience at Sea.

His philanthropic endeavor, Project UNx dares to tackle bullying and build confidence and self-esteem while funding dream projects for high school performing arts students.

Originally from Toronto, Davide now lives in his dream city, San Diego, with his dream husband Heath and their dog, Galileo.

 

Great Quotes

 

• “People look up to people who can present well.” - Davide Di Giorgio
• “I love books because it feels like it's got some magical fairy dust around giving people credibility, sharing their message and just being another tool that people can buy for a low ticket item price point to really get to know you better and decide if they want to invest more in your other products and services.” - Laura Petersen
• "The conversion goes up, the more real and authentic you can be." - Davide Di Giorgio
• "You have to be out there, sharing it [book], promoting it and giving a little bit of value so people come in and want to learn more." - Laura Petersen

THREE surprising things a fashion designer turned hypnotizing business coach can teach you about writing your next bestselling book.

Our guest today, Bri Seeley, started her entrepreneur adventure at a young age and today, she is Hypnotherapist and Coach who hosts the popular Permission to Leap Podcast and wrote a bestselling book with over 115 reviews called Permission to Leap: The Six-Phase Journey to Bring Your Vision to Life. You may have seen her on the TODAY Show or Forbes!

She has many tips and insights you'll want to hear. 

 

We talk about:

- Abroad adventure, watching TV shows to learn Italian

- Shutting down her fashion business

- Hypnosis therapy and the path to getting started

- Rapid Transformational Therapy: Brains are like computers running old apps 

- A clear message to write a book

- Off to Seattle to write a book, wrote it in 3 weeks

- How do you eat an elephant? Baby steps to writing a book

- Advice around promoting your book: street team and reviews

- Put exercises in the book and other reader bonuses

- Wrote one chapter at a time, out of order

- 3 editors to help with flow and consistency

- “Future Self Meditation”

- Cats on Instagram

 

Check them out 
- Permission to Leap: The Six-Phase Journey to Bring Your Vision to Life 
- Permission to Leap Podcast

 

Our Guest

Bri Seeley is a born catalyst and natural truth-teller with a history in psychology and entrepreneurship. Despite her two degrees in fashion design, she was unknowingly taken down the path of healing and transforming lives as a coach and hypnotherapist through a  series of “accidents,” “coincidences”, and divine guidance.

She combines a lifetime of personal experience, psychological concepts, hypnotherapy, and Universal Laws with over a decade of entrepreneurship, coaching, and counseling expertise to support people in turning their back on the life of ‘should’ to begin unapologetically living their truth and walking their soul’s path.

Her specialty is truly helping people accelerate their destiny to become their future selves today. Bri’s best-selling book, Permission to Leap, is available now on Amazon. You may have seen her on NBC’s The TODAY Show, Forbes, Thrive Global, Medium, New Day Northwest, and Huffington Post.

 

Bri's Highlights:

• Started her entrepreneur journey at age 15
• In 2016, she received the Outstanding Small Business Award from the Los Angeles Mayor's Office
• Named Top 40 Millennial Influencer to Follow in 2018 by New Theory
• Hosts Permission to Leap Podcast

 

 Great Quotes

• “I didn't fall into it [being a coach], this is absolutely what I have been groomed for.” - Bri Seeley
• “It's not just about being liked, it's about being a leader and getting stuff done together.” - Laura Petersen
• "Know what works for you and just take it one bite at a time." - Bri Seeley
• "When my soul and higher self speak to me, it's very grounded." - Bri Seeley
• "By saying trying your psychologically giving yourself an out." - Laura Petersen
• "Having an opt-in with extra bonuses for the readers is a great strategy to turn people who find you on Amazon into leads and potential clients." - Laura Petersen

 

Learn More!

Hypnosis, Book Promotion Street Teams, and Writing Out of Order with Bri Seeley

Started off as naked podcasting and turned into an amazing conversation with a comedian author, Amy Lyle. 

Amy shares tips about book categories, formatting your book and why she does photoshoots with llamas, an episode you don't want to miss.

We talk about:
- Photoshoots with alpacas and llamas
- Embrace failures and how it helps you psychologically
- Advice to people who want to write a book but afraid of putting themselves out there
- Advice to people on the formatting and the story behind it
- Scrivener and content editor: Get it for Mac or PC
- Top tips for marketing your self-published book
- Picking categories for your book
- ABSR: Amazon Best Seller Rank
- Amazon Marketing Services
- Watch Zoom video of our conversation

 

Get her books!
- The Amy Binegar-Kimmes-Lyle Book of Failures: A funny memoir of missteps, inadequacies and faux pas
- We're All A Mess, It's OK: A collection of funny essays and one-liners about the struggles of everyday life

Our Guest

Amy cares all about your failures and not afraid to exploit you in her books.

 

Amy Lyle wrote a funny memoir about her failures and it's been an Amazon bestseller for over a year. The Book Of Failures has opened all sorts of fun opportunities for her, such a regular spot on Atlanta's popular morning show, a Points North magazine cover and lots of interviews including NPR's On Second Thought. Amy's second book, The Book Of Failures, Friend's Edition has also hit bestseller.

Amy's Highlights & Fun Facts

• Obsessed with comedians
• Has self-diagnosed herself with conditions
• Has published 2 books

Great Quotes

• "If you have a certain volume (of books) coming in the haters will find you." - Amy Lyle
• "As you start getting momentum more things start packing on and stuff you couldn't have even planned." - Laura Petersen
• "Before you write a book you need to see if there is a market for your book." - Amy Lyle
• "Just start going, just start pushing that forward and it just starts opening up doors that you didn't even know were there." - Laura Petersen
• "The most important thing for hitting number 1 in your category if picking your category." - Laura Petersen
• "Press! You have to be searchable." - Amy Lyle
• "You don't have to sell hundreds of books a day to be in the top ten. You have to sell a few books every day. Be consistent." - Amy Lyle

Didn't finish high school, started a business at age 20, and built her 7-figure business from the ground up.

She has 25 years of building and growing businesses, as well as, her own podcast Thought leaders Business Lab Podcast.

If you're a thought leader or an inspiring one ready to play a bigger game and make more money, this interview is a must listen.

We talk about:
- How she got started in entrepreneurship at a young age
- A seven-figure business built by late 20s (Dancewear)
- Lessons learned, that only improve business mindset
- Where she is today and the journey to get there
- Power of a niche
- Coaching around positioning (9 Principles)
- Books are so powerful for positioning and branding
- Two things to combat reading blocks: Ocean and Brian FM app
- Biggest takeaway: Fear of showing up

Free Download!
- The Thought Leaders Positioning Checklist: Move from unknown to ‘in-demand’ and attract more clients and charge higher fees with these 5 points. 

Our Guest

She helps people become the go-to authority and turn their expertise into a thriving business.

Samantha Riley is the co-founder of the Global Thought Leaders Network, an international business growth coach, speaker, #1 best-selling author, and host of the Thought Leaders Business Lab podcast, with nearly 25 years personal experience in building and growing businesses.

If you’re a thought leader who is ready to play a bigger game so you can make more money, and create a life filled with freedom and purpose, then she is your gal. 

Samantha's Highlights & Fun Facts

• She didn't graduate from High school
• Built a 7-figure business by the end of her 20s
• Started her entrepreneur journey at 8 years old, selling goodies at school
• She loves to draw out and amplify the unique ‘Diamond Factor’ of every client she works with

Great Quotes

• "Anything that has cost me money over the years, I remember really well." - Samantha Riley
• "Do you have more time than money or more money than time?" - Laura Petersen
• "A book is so important, it's got THUD value." - Samantha Riley
• "Psychologically, what we choose to say yes or no to, has a big deal to do with status." - Laura Petersen
• "How is this going to be a tool that serves your readers, that serves your business, that's worth your time and effort." - Laura Petersen
• "Biggest takeaway: If you want to be positioned as an expert in the marketplace then that's the way you need to show up." - Samantha Riley

What are the benefits of Podcasting at a personal and business level?

First, a little information…

A Senior at Cal State Fullerton in the Business Marketing program named Miles reached out recently. He said he was doing a research project that focuses on Podcasting and the benefits it can have on both a personal and business level.

So, I recorded my answers to his 14 questions right after I got home from vacation with my husband in New Zealand in November 2018 and sent them back to him.

I believe what I said can help not just Miles and whoever he shares his project with, but all of you who are thinking about podcasting.

I am sharing this with you now because in 2019 I want to do more ‘repurposing’ of content. Where I create something valuable and share it in more than one places and in more than one form.

In my own journey, I started this podcast before writing books, but that is just one way to do it. If you already have a book or book plan, why not use your content for BOTH?

If you have a course, why not turn it into a podcast and a book?

If you have a step by step process you take your clients through, why not turn it into a course, podcast, and a book?

Food for thought.

 

Okay, let’s dive into the 14 questions and advice for Mr. Miles!

1. What is the main goal of your podcast?

• A multipurpose tool, connection, communication

2. What are the difficulties of podcasting?

• A lot of moving pieces
• Basic microphone (ATR2100 and foam pop filter) $60-$70 Amazon
• (p.s. This was recorded BEFORE I found my new podcast audio editor who I love, so what I mentioned in this answer has been fixed!)

3. Do you edit your own podcasts?

• Edit your own in the beginning, to learn
• Hire out to someone who enjoys it

4. How did you choose your hosting company?

• Libsyn.com (use promo code “LAURA” you get this month and next month free)
• Buzzsprout

5. What parts of the podcasting process do you wish could be done for you?

• All parts, except talking parts and speaking my voice

6. Do you use your podcast to help with Search Engine Optimization and Search Engine Marketing?

• CopyThatPops.com/100 - great episode with Andy Steven and SEO
• Outsourcing SEO

7. In regards to producing content, what are the pain points you feel?

• Number 1: not enough time
• Finding a team that is detail oriented with audio and writing

8. Have you considered starting a blog using your podcast material?

• I have a blog and have considered taking blog articles and repurposing them into podcast material
• Taking podcast and repurposing them into books
• Show notes of the podcast

9. What do you think about advertising within podcasts?

• Don't mind too much, value their opinion
• I have not done advertising on my podcast

10. Do you use podcasting to help build your brand? How so?

• EVERYTHING I do builds my brand

11. How much should setting up a quality podcast cost?

• As low as $200/year
• Zoom
• Ecamm recorder for Skype

12. How much should each episode cost you?

• Outsource cost for audio ($3-10/hr) and show notes ($20-30/show)

13. What are 3 things any of your top competitors are doing better than you (in regards to podcasting)?

• Clear on niche
• Putting my head done and doing my work

14. What is your favorite aspect of podcasting?

• The people, podcasters rock!

Hope this was a helpful Q&A session for you! Getting started in the podcast 'world' doesn't have to be hard or costly, you just have to start! 

 

“All big changes come from the tiny leaps you take every day!” 

This is the passion of your guest today.

It is the concept that led him to start a podcast with 300+ episodes and growing, as well as publish a book - COMING OUT TODAY! 

Simple personal development strategies, day to day changes, habits, and business growth is the concept that surrounds our guest interview today! 

 

We talk about:

- Our crazy business connection

- Podcast lover? His story on starting a podcast after loving them himself

- Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want -- in audio, ebook or physical form

- Psychology of how you craft your podcast and book

- Taking leaps in Tiny Leaps, Big Changes Podcast

- The research behind Tiny Leaps, Big Changes Podcast

- Scripted or casual talk on Podcasts?

- Being open and honest while on a Podcast platform

- Meditation podcast

- How to apply Psychology to your marketing

- Gregg's biggest tip on finding your consumer

- His awesome process of creating an avatar by talking to consumers first

- Facebook Group community participation

- The idea to iTunes in 14 days!

- Be practical and be realistic.

- Big opportunity! Why is the book coming out now?

- Publishing Company vs. Self Publishing

- Benefits of getting a book out in the world 

- How he is looking legit on his website

- Goals for 2019: Speaking & podcast tour - Reach out here

- Other ways to work with Gregg: Book, brand, speaking, consulting

 

Purchase the book today!

- Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want -- in audio, ebook or physical form

- Listen to Gregg's Podcast: Tiny Leaps, Big Changes Podcast 

 

Our Guest

Gregg Clunis asked himself, "Why can't we make personal development practical?" and this is what has started his philosophy:

All big changes come from the tiny leaps you take every day. 

Gregg Clunis hosts the Tiny Leaps, Big Changes Podcast, an inspirational podcast about day-to-day behaviors we all engage in that determine the results we gain in our lives.

He shares simple personal development strategies you can use as well as the habits you can develop to get the most out of your life.

The success has continued to grow as Gregg released his new book Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want. 

Gregg's Highlights & Fun Facts

• Gregg designed the logo for Copy that Pops and helped Laura launch in 2016!
• His podcast is 3 years running with well over 300 episodes (at the time of this recording in late 2018)
• Thriving digital community spans to 170+ countries
• Launched, Tiny Leaps, Big Changes, January 15, 2019!

 

Great Quotes

• "A lot of people mistakenly think that in order to make big changes they have to do things in this big dramatic live altering, in the moment sort of way. But really, when it boils down to things it's usually the habits, the small things, the daily consistent build-up that contributes to making big changes." - Laura Petersen
• "Pick a date, make it public, share it with someone else, and have them help you stay accountable." - Laura Petersen
• "The stuff you do on a day to day basis matters." - Gregg Clunis
• "I am more interested in human behavior than I am in being an entrepreneur, or podcaster, or any of the individual things that I do." - Gregg Clunis
•  "I turn on the microphone and just go!" - Gregg Clunis
• "Having a more authentic sounding show creates an easier connection between me and the person listening" - Gregg Clunis
• "Never forget the current psychology of your consumer" - Gregg Clunis
• "Share the book process as you go because people are going to be feeling apart of it." - Laura Petersen
• "Let's question all of it and see what actually works." - Gregg Clunis
• "It doesn't make sense to define your avatar in the beginning, it makes sense to talk to your people when they show up and to be as in your community as possible, so you can make an accurate understanding of who this person actually is." - Gregg Clunis
• "Idea to iTunes in 14 days." - Gregg Clunis
• "I am the person that says, 'Yes' and figures it out." - Gregg Clunis
• "I have had this weird dream growing up of piling my family in my car and driving to Barnes and Noble and showing them my book on the shelves. 100% ego." - Gregg Clunis
• "I am going to accomplish that dream." - Gregg Clunis

 

Learn More Here: 
Tiny Leaps, Big Changes for Podcast, Book, and Business Growth with Gregg Clunis

Quick copy and business leadership tip for you today...plus a behind-the-scenes recording!

First, the Backstory…

Last year in January of 2018, I started a group of entrepreneurs meeting about every other week in San Diego for coffee to get to know each other and be open to collaborations.

I called it “Connecting SD.”

There was never any firm agenda, though the times we had 10 or more people come, I did have to add in more structure so everyone could get to know one another!

The idea was simple: connection

I love living in San Diego and there are so many biz-minded people here, so why not do a better job connecting with them?

Plus, I wanted to step up more as a leader, so I thought that starting my own group would be a great idea! And it has been.

Some of the bestselling author clients you have heard on the podcast this past year have come from that group.

• I never sold.
• I never pitched.
• I never pushed.

I just got to know people and they got to know me. They saw me as a leader and witnessed my consistently in showing up to facilitate a meeting that brought them value...so working with me when they were ready to do a book was a non-sale, a no brainer!

But aside from business growth and thought leadership expansion...what ‘copy related’ benefit has the group had?

Copy Hack

The copy benefit has come, not just for me as the leader but for every single participant! For us all!

1. Each time we meet we share what we do with the group (and usually individually to others as people trickle in).

This is great practice saying aloud what you do and getting immediate feedback on if it’s clear or interesting

2. Many meetings we write things out like our ‘one sentence of what we do’ or 3 bullet points of our ‘ideal audience.’

This helps us clarify who we are and who we serve

These two things alone have helped me, and many attendees have told me it helps them too, in both how they speak with people and how they write their copy for their websites, landing pages, social media, and more.

Humans need repetition to work things out.

I am constantly testing and refining my copy and what I say in my introductions with people to see what works.

Don’t expect instant perfection...it’s a constant evolution!

One Copy Tip

And to boil down a tip for you:

Use in-person networking events or meetups as a place to practice your concise ‘elevator pitch’ or ‘hook’ and watch the reactions of people on their face, in their body language, and with what they do and say after.

It’s great market research to improve your copy and communications!

Now, a Behind-the-Scenes Recording

At a recent get together of Connecting SD we were 5 gals who turned up on January 4th on the first Friday of the new year (2019).

For fun, I plugged in my mic (I use an ATR2100 + foam pop filter that you can get on Amazon for about $60-$70) and recorded us each going around and introducing ourselves, businesses, and 2019 goals to the group.

It was great practice for all of us to speak it into a microphone...and I thought it would be fun for you as a listener of the Copy That Pops podcast to meet 4 new female entrepreneurs!

So, here is a short clip...we wish you had been there!

[video width="720" height="1280" mp4="https://www.copythatpops.com/wp-content/uploads/2019/01/connectingsd-1.4.18.mp4"][/video]

Special Guests!

AnnMarie Rose:
AnnMarieRose.com
@AskAnnMarieRose on Instagram
@AskAnnMarieRose on YouTube

Sarah Hancock:
@PsychRecovery on Twitter
@PsychRecoveryandRehab on Facebook

Jessica M. Powers:
@JessicaEmpowersU on Facebook

Stephanie Purtell Andrews:
@VivaPotential on IG
@VivaPotential on YouTube

---

If you are in the San Diego area and want to join us, head over to ConnectingSD.com - it’s free other than what you buy to eat and drink!

Thank you for being a member of the CTP community.

I hope to see you on social media...let me know you listen!

And, back to work for me...I’m looking for more ways to help you write copy that pops!

 

Positioning yourself in your niche as an expert...how can we do that best?

My lead domino is with a book.

But, our guest today loves social media most of all! And she told me before we officially started recording:

“Linkedin is a gold mine for copywriters because it’s all about the copy!”

You don’t have to be a pro copywriter to leverage it though...you just have to listen to this podcast!  😜 Next-level marketing and business strategy is what our guest Estie Rand is all about...and she really dishes on LinkedIn and more!

 

We talk about:

- How to cultivate "word of mouth" referrals and paying business

- What 'trigger word' can you give your network so you get lots of 'right' clients?

- How to use (small and free) speaking gigs to grow your business [there's a way to speak to generate business]

- ACTUALLY add value in your talk and still land clients

- Tactical tips to adjust your writing slightly to make people feel more connected to you (truthful marketing that also taps into human psychology)

- Neuro-linguistic programming tips (NLP)

- How to create and launch branding strategy and marketing campaigns

- Funny story of how Laura met her husband [Hint: she didn't have to go far]

- Why to not worry about 'competition' 

- What is "core marketing" (listen for the flower analogy! plus 3 small business examples to demonstrate)

- [25 minutes in] LinkedIn best practices

- Tools: LinkedHelper, Meet Leonard, Nimble, and low-cost VAs to help!

- Ways to cultivate your audience on LinkedIn

- A secret trick that Estie just discovered! (Find a great connection who's doing it great, do a search for that person's connections that are your 2nd and 3rd tier, then connect away!)

- Taking branding and positioning to the next level!

- Thinking, Fast and Slow by Daniel Kahneman

- 5 Tiers of Sales: 1. Attention, 2. Interest, 3. Evaluation, 4. Negotiation, 5. Decision

- “Bro-etry”

- Check out Josh Vector for more LinkedIn and Facebook hack

 

Freebie from Estie

www.estierand.com

- includes 139++ marketing ideas for any budget!

 

Our Guest

Estie Rand is on a mission to empower everyone who has a business dream to professionalize it and make it profitable.

The founder and owner of Strand Consulting, a full-service consulting firm for small business owners, Estie also hosts the Business Breakthrough podcast, making business success relatable and achievable for everyone.

Estie's Highlights

• Built a six-figure business in 2 years with $0 spent on advertising
• Mom of five coaching multi-millionaire business owners
• Former CIO of a multi-national nonprofit
• Host of the Business Breakthrough podcast, where they humanize business
• Created Business 101 HS incubator & course, teaching business sense to teens

 

 Great Quotes

• “Don’t be boring.” - Estie Rand
• “Linkedin is a gold mine for copywriters because it’s all about the copy!” - Estie Rand
•  "You can cultivate word of mouth." - Estie Rand
•  "Be really focused in your pitch. Make sure people in your network know who to send your way and for what. And find the 'hook' even if you do a lot of things." - Estie Rand
• "There's a way to speak to generate business." - Estie Rand
• "When you hear me speak, it's like drinking water from a firehose...you walk away with immediate value but you are also like 'there is a lot there and there is more than can help me.'" - Estie Rand
• "Sell more things to the same people." - Estie Rand
• "I will always, always whenever possible, mirror the WAY people wrote me their email...because that mirroring psychologically, they start to feel more connected to me." - Estie Rand
• "Honesty is communicating real truth, not the details of something." - Estie Rand
• "Always try to use their words or a synonym...I'll say it the way you want to say it." - Estie Rand
• "Politics aside, this is just human nature. We like people that feel like us." - Estie Rand
• "At the end of the day, all business is built on trust." - Estie Rand
• "LinkedIn's giving me real money!" - Estie Rand
• "Post something every day for a month, just to get a start for what the audience is listening to." - Estie Rand
• "LinkedIn's more like Facebook where if you connect to someone, they're connected back to you. They're automatically your follower." - Estie Rand
• "Right now is a 'Golden Zone' [in LinkedIn]!" - Estie Rand
• "Marketing is all psychology." - Estie Rand
• "This is classic Dale Carnegie the sweetest sound in any language to any person is their own name. Always, always, whenever you can, use their name." - Estie Rand
• "If you are not the customer, you're the product." - Estie Rand
• "Be interesting enough in the first three lines that people want to read more." - Estie Rand

 

Take Action Now!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

 

Learn More:

CopyThatPops.com/158

Popping in with you this week just to:

1. Wish you a happy start to 2019 (done and done!)
2. Share a win from 2018 (and invite you to share with me too)
3. Share plans for 2019 (and invite you to share your feedback with me also)

 

1: Happy New Year, my copy poppers!

 

Okay, so, we already got item #1 complete. Hope 2019 is the best year ever for you!

 

Now let’s talk about #2!

 

2: Share my wins from 2018 (and invite you to share with me too)

 

My New Year’s Eve was fabulous. I got together with some of my neighbors and friends. 6 of us were entrepreneurs and 2 were not, but are significant others of us crazy biz peeps (1 of which is my husband Devin).

 

 

 

Just before the clock struck midnight, we 8 stood around the fire (in our neighbor’s outdoor fire pit), drank adult beverages, and shared one of our favorite moments or wins from the past year.

 

What did I share?

 

Well, for me, I’ve run away from public speaking nearly my entire life. I remember distinctly a few instances from my childhood where I had to present, was terrified, did horribly, and swore I never wanted to do it again.

 

That carried over into my adult life.

 

And if you know my story, you know I used to teach high school math and psychology. That is public speaking, of sorts. The first day I had to teach, it was during my student teaching program and I had to teach the unit circle to a group of 17 and 18 year old seniors in and honors pre-calculus course. I was like 24 or 25 myself, so not that much older. And I was mortified.

 

We used to use those overhead projectors where you write on a transparent film and it shows on the wall behind you.

 

Well, as I started my lesson, I noticed that the entire projector and resulting projection on the wall was shaking nonstop.

Was there an earthquake?

Nope...it was my freaking hand. I couldn’t stop it from shaking. And I felt even more embarrassed because I knew that everyone knew I was so nervous. It was painful.

 

But, my desire to become a teacher was just slightly higher than my mortification from sucking at it...so I persisted.

 

By my second year of teaching, I started to really find my stride and grew to love it. It was actually fun to perform the lessons, as I call it, and get teenagers to actually care about and enjoy mathematics.

 

I had many, many students tell me that they hated math until they took my class….that they hated all math teachers until they met me.

 

That was so fulfilling to hear.

 

But after teaching about 5 years, I felt like I had ‘mastered’ it and wanted a new challenge. I wanted to be an entrepreneur and the internet had matured more, so it was a lot more feasible than it was prior. The year was 2011. I quit teaching fulltime to make the jump.

 

And I worked on many different businesses until I found some real footing in my current one...in the Copy That Pops world….where I now focus on helping other entrepreneurs to do three things:

1. Write a great book that shows off their expertise

2. Self-publish their book as a bestseller on Amazon
   3. Leverage their books to grow their brand and businesses

 

I’m toying with some branding in 2019 around “Author Leadership,” but I’m getting ahead of myself.

 

To wrap up my item #2 around my win for 2018...let’s get back to public speaking.

 

After mastering speaking to 30 teenagers trapped in a classroom all year, I didn’t think that skill translated to doing well on stage in front of business people.

 

So, I started hiding and running away from speaking to larger than just a few people at a time...for many years, yet again.

 

In June of 2011, when I jumped into the business world, I had just turned 30 (my bday is June 6th, fyi). This past year in 2018, I decided to get over this ‘fear of speaking’ once and for all. It started in January and in June I turned 37. So, for about 6.5 years I hid from it yet again.

 

So happy that in 2018, I changed my story...and it’s helping take my business to the next level.

 

But, the win I shared around the fire just before the clock struck midnight was that I not only spoke on stage as much as I could this past year, I also spoke on stage on three different continents: North America, Europe, and Australia.

 

That sounds pretty bad ass. :-P

 

And, this is just the beginning…

 

I believe that being an published author gives you leadership credibility instantly. Speaking on stage is the next level too...and being an author helps you get more speaking gigs and get paid more for the paid gigs you book too.

 

So, that is a big win for me.

 

If you are terrified of speaking on stage, you are not alone. But if I can get over it and learn to love it -- something for 36 years I swore was impossible -- then you can too.

 

ACTION STEP:

Please share with me a win of yours from 2018! I’d love to hear it! Post it on social media and tag me @LaptopLaura or send me a private message or email! (I’m at Laura@copythatpops.com for email). Would love to hear something you are proud of achieving this year!

#3: Share some of my plans for 2019 (and invite you to share your feedback with me also)

 

Plans….my goal for 2019 is several fold. I want to scale my business up. And I want to take on fewer private clients so I can focus on growing my group programs and courses, which I really believe in and see my way to help more people, even those who can’t afford tens of thousands for private work with me.

 

I also want to scale more ONE-TO-MANY versus one-to-one so I have more time available for me to do what I love most in business:
- speak on stage
- organize events that bring people together

 

If you remember one of my podcast episodes from last January, episode 107 titled: Your ONE Word Quick Copy Tip [CONNECTION Edition] (copythatpops.com/107), you’ll know that at my CORE, what makes me happiest in life and always has, ever since I was little, is “connection.”

I love feeling connected with others and connecting people with one another.

 

I feel I can best do that via:
- my group coaching programs and masterminds around books and author leadership

- speaking on stage to bigger and bigger crowds
- attending and organizing events

ACTION STEP:

Please share with me feedback for me on how I can serve you best in 2019! I’d love to hear what I can do to make you feel more connected with others while also accomplishing your business goals.

 

Post it on social media and tag me @LaptopLaura or send me a private message or email! (I’m at Laura@copythatpops.com for email). Would love to hear your feedback. I appreciate your listenership and value your opinion.

If you have two diverse markets that you need to reach with your copy and branding efforts, then this is a great podcast episode for you!

Artist, podcaster, and children's book author Angela Ferrari reveals her tried and true tactics to sell more books, build a tribe of raving fans (including both young kids and parents), and grow her business network.

A Few Highlights and Mentions:
- How Angela got into storytelling for kids
- How to write a story that connects with kids and adults
- Make your message more clear, simple, and impactful!
- Does Angela still think you should publish on Kindle if you do a children's book?
- She Podcasts group on Facebook
- How to use podcast marketing, live events, and collaboration to grow whatever you are working on!

Notes from Angela:

- Podcast Marketing:
I launched my children's story podcast in tandem with releasing my first three books. I wanted to get my name out there as a storyteller and promote my books. Podcasting has been a great way to get the word out because I am giving value to my audience. I feel like I really get to be my authentic self in this form of marketing. Anyone can listen for free, it allows me to demonstrate my creativity and build a real relationship with my listeners.

- Live Events:
I have also had great experiences doing live events. Even though the audience is smaller compared to online marketing, I build a stronger connection with the children and their parents and teachers when I meet them in person. They are way more likely to talk about a live event and share my work with their friends. Many parents also make posts about the storytelling event on their social media.

- Collaboration:
This has been a recent pilar in my marketing strategy going into season 2 ofStory Spectacular. Before I originally launched my storytelling business, I was very intimidated by other successful children's authors and podcasters. It's easy to feel like you can't measure up and fall into this comparison trap. But after reaching out and making connections with others in my field, I have realized that there is room for all of us! Everyone has their own unique artistry that they bring to the table and many of the storytellers I have encountered are happy to connect/collaborate. I am working with several other children's podcasters, guesting on their shows and having them on my show. This has been such a wonderful experience because it gives us all an opportunity to share our creative strengths with each other's audiences.

Angela's Books
- Digger’s Daily Routine
- An Extraordinary Book
- What Do You See?
- The Shape Escape
- Lawrence the Lighthouse

Our Guest

 

Angela Ferrari is an artist and children's book author and illustrator based in Portland, Maine. She is the creator and host of the Story Spectacular podcast which features original stories and classic retellings.

Angela grew up in the mountains of western Maine. Living in a rural setting, she developed a talent for finding creative ways to play and captivate her imagination.

After graduating with a BA in studio art from The University of Maine, Angela moved to Portland. She was accepted into the Assets for Artists program which focused on business finance for creative entrepreneurs.  After completing the required training, Angela received matching grant funds for working capital. She then became a successful painter.

She has since expanded her artistic endeavors, writing and illustrating five children’s book. 

BONUS FOR AUTHORS:

In addition to storyspectacular.com, Angela has a blog called childrensbookwritersguide.com which contains everything she WISHES she had known about writing and publishing children's books.

Great Quotes from the Podcast Episode

• "That's the power of children's books. You can convey these really powerful, big messages in such a simple form." - Angela Ferrari
• "It's a great time to be a self-published author!" - Angela Ferrari
• "The more places your book is available, the better." - Angela Ferrari
• "The price point that Kindle and ebooks offer is a great way for people to test the waters and check you out as an author before they commit to the paperback." - Angela Ferrari
• "I love podcasting so much. I was a huge fan of it even before I got started." - Angela Ferrari
• "I waited to launch the first three books the same day I launched my podcast, so it was all under one big brand umbrella of 'Story Spectacular.'" - Angela Ferrari
• “It's important to share each other's work because people crave new, fresh content. It's a win-win for everybody." - Angela Ferrari
• "I found a critique group in my area...that was a really good 'dip your toe in.'" - Angela Ferrari
• "Tell people why you want to connect with them and what it is about their work you're responding to." - Angela Ferrari

What can a mindset coach to professional athletes teach us about business? Turns out...a lot!

Today we sit down with Dr. Bhrett McCabe to learn tactical lessons to make networking, authority positioning, confidence, and self-publishing work in our favor as we become more powerful communicators and the leaders we aspire to be in our fields.

A Few Highlights and Mentions:
- Build Your Network podcast with Travis Chappell in Episode 121
- How Bhrett struggled in baseball
- From a business major on the path to becoming a lawyer to becoming a clinical psychologist
- Why do medical professionals wear white coats? (Hint: signs of authority and presence)
- Why Bhrett decided to write a book.
- Champ vs. Chump
- Fascinating stories from Bhrett's podcast.
- How do you communicate authority without coming off like a jerk?
- What is the key to happiness? Maslow’s Hierarchy of Needs? Nah...all humans just need these three things (accomplishment, stability, social acceptance)
- Winning the 101st wrestling competition (great story)
- Is competitiveness a good thing for business?
- Top Dog (book) by Ashley Merryman and Po Bronson
- Story of Noah Galloway a soldier, double amputee, and Dancing with the Stars favorite (video clip)
- Book advice for first-time authors
- Why Bhrett likes self-publishing but does it so it looks like a traditionally published book
- Why NOT to use bright white paper for your book.
- Bhrett's "sexy" alter-ego (sans 'h') ;)
- Episode 107 "Your One Word" quick copy tip

Bhrett's Book
- The Game Plan: Managing Your Champ & Chump (The MindSide Manifesto Companion Series)
- The MindSide Manifesto: The Urgency to Create a Competitive Mindset

Our Guest

Dr. Bhrett McCabe is the founder of The MindSide and a Licensed Clinical Psychologist holding a Ph.D. degree in clinical psychology from Louisiana State University (LSU), with an emphasis in behavioral medicine having completed his internship at Brown University in Providence, RI.

While an undergraduate at LSU, Dr. McCabe was a 4-year letterman on the baseball team and was a member of 2 National Championship teams, 3 SEC championship teams, and 3 College World Series teams.

Dr. McCabe is a practicing Sports & Performance Psychologist who works with numerous athletes from the PGA and LPGA Tours, NFL, NBA, MMA, and serves as the sports and performance psychologist for the University of Alabama Athletic Department. Dr. McCabe has recently authored The MindSide Manifesto: The Urgency to Create a Competitive Mindset in order to help athletes, coaches, and leaders compete to the best of their ability.

Dr. McCabe has published several academic journal articles, presented numerous scientific presentations, as well as provided insight and authored articles for trade magazines such as GOLF Magazine, Golf World, Golf Week, and ESPNW, among others. Dr. McCabe has also made several appearances on The Golf Channel’s Morning Drive and The Golf Fix.

 

Great Quotes from the Podcast Episode

• “You sometimes have to listen to the universe and know when something's not speaking to you." - Dr. Bhrett McCabe
• "This mental stuff is really powerful and we aren't tapping into it." - Dr. Bhrett McCabe
• "Be confident in your answer." - Dr. Bhrett McCabe
• "You have to learn how to communicate." - Dr. Bhrett McCabe
• "The most brilliant people connect humans, regardless of how they speak." - Dr. Bhrett McCabe
• "If I can give my instructions to an 8-year-old or a 15-year-old, and they can understand it -- wonderful!" - Dr. Bhrett McCabe
• "Everybody has a story." - Dr. Bhrett McCabe
• "We can learn so much by listening to and being connected to others." - Dr. Bhrett McCabe
• "Mediocrity -- the statistical average -- has a lot of people that want you to stay there." - Dr. Bhrett McCabe
• "Everyone has a cell phone that creates their own media company today." - Dr. Bhrett McCabe
• "I love self-publishing because I like having control of everything that I do." - Dr. Bhrett McCabe
• "Don't be embarrassed about promoting your own work." - Dr. Bhrett McCabe

 

Think of your story like a Hollywood movie. In writing, podcasting, video, and more — we need to communicate our ideas in a way that draws people in. How? Stories!

Our guest Jeremy Enns, a story addict and a podcast-aholic, breaks down tangible advice for more connection, influence, and growth by utilizing stories.

A Few Highlights and Mentions:
– Laura’s “Print Your Own Shirt” story about growing up in Orange County under the oppression of the Senior Princesses + lessons learned about life and business
– We all have been a “Senior Princess,” “Senior Queen,” and an “Invisible” — what can we learn from this?
– [8:30] Meet our guest, Jeremy Enns!
– When did Jeremy get interested in audio?
– What Hollywood Can Teach Us About Podcasting: A Star Wars Story
– How our guest Jeremy is a story addict and a podcast-aholic
– Advice to craft stories to get more engagement on all that you write and create.
– Hole in My Life book — what the author learned in jail about stories that are compelling
– How to improve your website copy with giving pieces of the story, bit by bit.
– Use cliffhangers in a story to make people want more from you!
– Why did Jeremy start a podcast? (Fun fact: He created the first and only ice cream podcast)
– HI Japan podcast — it’s live, yes!
– Why should you start a group around what you do? Here’s Jeremy’s great podcaster group started in May 2017.
– Why to put yourself in the middle of something — being a leader.
– Join my local Connecting SD group for entrepreneurs here in San Diego
– CTA: 7 mistakes that are killing your podcast and how to fix them: asceticproductions.com/copythatpops

Our Guest

Jeremy Enns is the Storyteller In Chief of Ascetic Productions asceticproductions.com, a podcast consulting and production company that believes that our personal and business stories really do have the power to change the world.

He is the co-creator of the world’s first and only ice cream podcast, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest life achievements.

Ascetic Productions is a podcast consulting and production company that is obsessed with crafting great stories.

Whether that’s for international companies like Salesforce and Hosteling International, or creative business solopreneurs hustling non-stop to grow their small businesses, AP believes that we all have a story to share, and that by sharing these stories we can truly and authentically connect with our audiences, and make the world just a little bit better, one sound wave at a time.

 

Great Quotes from the Podcast Episode

• “There is no limit except for what is inside of your own head.” – Laura Petersen
• “Sometimes I even forget the power of telling stories instead of trying to teach facts in a list.” – Laura Petersen
• “Even interview podcasts based around business topics find ways to bring story into their podcasts as a way to keep listeners hooked.” – Jeremy Enns
• “The podcasts that I really gravitate to are the ones who do a fantastic job storytelling.” – Jeremy Enns
• “Most of us don’t think we have any stories. And really, it’s often the mundane things that people can connect to because we’ve all had similar experiences.” – Jeremy Enns
• “It’s often identifying those moments that were somehow transformational for you, big or small.” – Jeremy Enns
• “One of the biggest things you can do to help bring your story to life is to really vividly depict the scene and making people feel like they are really there.” – Jeremy Enns
• “No matter how boring you might think your life is, there are points that will stick out for you.” – Jeremy Enns
• “You still need the person to connect with you emotionally in some way before they are even open to hearing the logical side of things.” – Laura Petersen
• “Community building is a powerful thing.” – Jeremy Enns

Hellllo and welcome! Today is a quick copy tip episode for you!

 

Quick shout out to Melina Palmer of the Brainy Business podcast. She was in San Diego from Seattle last week and I happened to be downtown for Pat Flynn’s surprise birthday party and a staycation at the Hyatt (while my husband had a conference), so we met up for coffee and nerded out on podcast, book writing, and using psychological and behavioral economics for pricing your products and services...and how to name things too!

 

Check out her podcast if you want more about applying behavioral economics to your business!

 

For today, I want to give you a quick copy tip (and free tool) to help you figure out what your audience actually wants so you can use it in your writing or in your naming of things...like books, podcasts, blogs, keywords to search for paid ads, SEO, and more.

OKAY, SO HERE’S THAT QUICK TIP FOR YOU

 

I learned this from Jared Warner, who is on my Wall of Fame as bestselling book success story #17! He’s a marketing guy and taught this to me for paid ads.

But, it’s application is far broader reaching, so I wanted to share it with you!

Word It Out
https://worditout.com/

 

What this does is turn text into world clouds.

 

Here’s how I suggest you use it step by step in addition to making cool looking word clouds you could share on social media or your website.

Let’s use it for copy and knowing what our audience actually wants!

 

Step 1: Pull up a popular book in Amazon around topics relevant to your business (whether you are writing a book, doing a podcast episode, writing a blog, or coming up with web or ad copy...doesn’t matter)

 

Step 2: Expand the reviews of the book, select them all, and hit ‘copy’ -- now, you may want to do this twice...once for 4 and 5 star reviews, and once for 1-3 star reviews.

 

Step 3: Head over to Word It Out and click “Create” at the top.

 

Step 4: Paste the text into the box that says “original text” and then the green button that says “generate”

 

Step 5: Now you have a visual representation of the words used in the reviews! You’ll need to clean it up a little. For example, the author’s name doesn’t help you. Or even “book” may be unhelpful since we got this from book reviews and they are referring to the book they read. Just click on “Word list” and you can exclude words that do not make sense. Another example here would be “Kindle” or “about.”

 

Step 6: Click the blue “regenerate” button to see the words updated

 

Step 7: Save this if you don’t want to lose it and look for words that are trends that you could make sure to incorporate in your writing all over the web!

 

Once you play around with it for a bit and start thinking about it as a way to do market research, the application is unlimited for us with our brands and businesses online!

 

Try it out and let me know what new insights it gives you!

 

-----------

 

One last note before I sign off! One of my BESTSELLERATOR group program clients is going live with her book on Wednesday the 12th! 12/12/18

 

Kathy Dale with her book: Sacred Wisdom of Healing: A Practical Guide to Love, Happiness & Healing which you can buy on Amazon for just $0.99 at https://www.copythatpops.com/kathy  

 

If all goes well, she’ll be case study #27 for bestsellers! Can we get to 30 by the end of the year??

 

Tune in next time to find out!

 

And if you can’t wait that long and have a book of your own that needs writing, launching, or leveraging, come join our free community at copythatpops.com/facebook to meet some other incredible entrepreneurs doing the same thing.

 

We love to connect!

 

Talk to you next time when we’ll find more ways to write copy that pops!

 

Read & Listen More:
CopyThatPops.com/podcast

Forbes called her the “50 Million Dollar Woman.” She calls herself a consultant, advisor, and provocateur who is interested in all kinds of music, random anomalies, and people-watching in places and atmospheres that make her uncomfortable.

A Few Highlights and Mentions:
– Success Hangover: Ignite your next act. Screw your status quo. Feel alive again. Kelsey’s new book!
– Kelsey’s unique way she introduced herself (amazing psychology and copy tips embedded in her answer!)
– Link to the Forbes article that called Kelsey the $50M Woman
– Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brene Brown
– A story of Kelsey’s strong head game, gone too far
– Shout out to Sally Hogshead
– Winning global awards, then feeling like total crap…what make Kelsey able to navigate these high highs and low lows of business?
– Kelsey’s podcast Future Proofing
– How do we break out of a stalled place to become successful again?
– SuccessHangover.com
– Kelsey’s dark times fighting cancer and hating where she was typecast in business, although she was on covers of magazines and seemingly at the height of her career. What did she figure out to make a transformational change?
– A question for everyone listening at 34:10 in.
– Types of rules to break! (It’s fun and pushes us to growth).
– Witnessing versus judging.
– Kelsey is always open to start {real} conversations about what you’re interested in and what you observe
– Bouncing around Laura’s “secret dinner” idea! Plus Kelsey’s fascinating insights into it.

Our Guest

Kelsey Ramsden is an award-winning business mogul, author, entrepreneur, and industry disruptor. She’s ranked amongst the top women entrepreneurs in the world.

She speaks around the globe at the likes of The Global Entrepreneurship Congress & The London School of Economics in addition to countless corporate events.

She received her MBA from the University of Western Ontario and serves as a mentor for the Richard Branson Centre for Entrepreneurship.

Kelsey lives in Southwestern Ontario with her husband and three children. You can visit her at www.successhangover.com and follow her on Twitter and Instagram @kelseyramsden.

Great Quotes from the Podcast Episode

• “We’re going to get hyper uncomfortable together. But, in the end, it’s definitely going to result in a much better outcome.” – Kelsey Ramsden
• “In all the things that I do, I get permission in advance…if you hire me, it’s going to be pretty real.” – Kelsey Ramsden
• “I’ve started and I’ve scaled multiple businesses to 10s of millions.” – Kelsey Ramsden
• “There’s an art and a science to business.” – Kelsey Ramsden
• “Every entrepreneur that I know, who’s been in this game in a while, will tell you that at the end of the day, it’s all a head game.” – Kelsey Ramsden
• “If you really want to be world-class…it’s a head game.” – Kelsey Ramsden
• “I was driving over the bridge and it seemed like a logical outcome to drive off…” – Kelsey Ramsden
• “If you don’t have self-awareness, ask around to the people who know you best.” – Kelsey Ramsden
• “Self-awareness is Part 1, but Part 2 is do something about it.” – Kelsey Ramsden
• “I’m not a fan of big change…it’s small, incremental change.” – Kelsey Ramsden
• “Everyone has two languages. The first for us is English. The second is what you see the whole world through like Business, Science,
• “Isn’t it comfortable to be the best?” – Kelsey Ramsden
• “If this is a head game, you can choose your way out of it. Absolutely.” – Kelsey Ramsden
• “Pick a rule that you are living within that you are intentionally going to break.” – Kelsey Ramsden

Take Action Now!

1. Free TRAININGon Hitting Amazon Bestseller!
2. Free COMMUNITYto Collab with as you Write Your Bestseller!
3. The BESTSELLERATOR to Hit Amazon Bestseller!
4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

 

Success compounds. Do you have the right mindset to achieve all you wish to in your life and business?

From the 13 success principles of Napoleon Hill, to compound interest, to writing a monumental bestselling book, today's episode is jam-packed. Get ready to take notes!

 

A Few Highlights and Mentions:

- Think and Grow Rich was the book that changed James Whittaker father’s life [3:55]

- James' belief that you have to be truly motivated in order to excel in life [6:24]

- Brian Tracy, Tony Robbins, and Jim Rohn were early influences for James [9:47]

- Success comes from simple and consistent action. [11:05]

- Why James shied away from becoming a writer because of the fear of not making enough to achieve financial freedom (and what he pursued for many years instead) [17:46]

- How he managed a team of 30 Financial Advisors in Australia but always knew that there was something different for him

- Self-help books and 'gurus' sell 'secrets' around the belief that 'something that is missing.' But James explains how we already have everything we need to succeed in life and make more money.

- How did James get to be involved as Co-Executive Producer of the Think and Grow Rich: The Legacy film?

- Listen in to hear how James tackled writing such a monumental book with larger-than-life celebrities, athletes, and business moguls

- What questions did James ask these big names? (People like Barbara Corcoran, Daymond John, Rob Dyrdek, Lewis Howes, Sharon Lechter, John Lee Dumas, Warren Moon, Sandy Gallagher, and Janine Shepherd)

- Buy the book here: Think and Grow Rich The Legacy: How the World's Leading Entrepreneurs, Thought Leaders, & Cultural Icons Achieve Success

- Free bonus chapter of the book!

- Free Success Plan Template (and join the newsletter)

 

Our Guest

James Whittaker (@JWhittaker01) was born in Australia and currently resides in Los Angeles, California. After a successful 10-year career in financial planning, he began his own entrepreneurial journey. Today, James draws on his diverse experience to help people reach their potential in all areas of their lives.

James has been featured extensively in television, print, and digital media around the world, including The Today Show, Entrepreneur, Money Magazine, and The Sydney Morning Herald. He has also appeared on 150+ podcast and radio shows and is in demand internationally as a keynote speaker. 

He is the author of bestselling personal finance and motivation book The Beginner’s Guide to Wealth, named Money Magazine’s book of the month for March 2010. In 2018, his second book Think and Grow Rich: The Legacy was released as the official companion to the multimillion-dollar film based on Napoleon Hill’s timeless classic. James is also a proud co-executive producer of the film.

With a diverse entrepreneurial background, James has launched successful companies and products across a range of industries including health/fitness, film, activewear, social media, and publishing.

 

Praise for James’ Book

"James Whittaker's book Think and Grow Rich: The Legacy allows people to think bigger than their circumstances and then it gives them a blueprint to achieve the success they desire."
– Sharon Lechter (Author, Think and Grow Rich for Women, Three Feet From Gold, Outwitting the Devil & Rich Dad Poor Dad)

“James Whittaker does a marvelous job in capturing Napoleon Hill’s legacy.”  

– Bob Proctor (one of the world’s foremost success coaches)

“James Whittaker’s book will inspire you to chase your dreams, just like Napoleon Hill motivated me to chase mine.”

– Warren Moon (NFL Hall of Fame quarterback) 

“James Whittaker’s book Think and Grow Rich: The Legacy both inspires and motivates one to follow their dreams and achieve success. I am honored to have my story included.”

– Barbara Corcoran (property expert and star of hit television show Shark Tank)

 

Great Quotes

• “If your goal is to run a marathon, you wouldn’t start day one running a marathon. You do the work that day one requires.” [11:44] – James Whittaker
• “But that one action in itself could completely transform your financial life, except people don’t do it, because they are so focused on buying lotto tickets.” [12:09] – James Whittaker
• “It’s almost selfish, by unconditionally helping others” [30:51] – James Whittaker
• "If you want to launch your own book, having the counsel and guidance of someone who's been there and done that...gives you a fresh lens and gets you out of your head to get the best possible outcome." [36:29] – James Whittaker
• “If you don’t make the decision to win, you automatically made the decision to lose.” [38:04] – James Whittaker

 

Take Action Now!

1. Free TRAINING on Hitting Amazon Bestseller!
2. Free COMMUNITY to Collab with as you Write Your Bestseller!
3. The BESTSELLERATOR to Hit Amazon Bestseller!
4. Email me for info on my new INNER CIRCLE (info@CopyThatPops.com)

 

Learn More:

Copy That Pops' shownotes for this podcast episode with James

Multi-millionaire-dollar business owner Jimmy Colson was not born with a silver spoon in his mouth. Quite the opposite.

He had to overcome being raised by a heroin-addicted mother who used her welfare checks to get her next fix (instead of food for Jimmy and his two younger siblings), a biological father with Paranoid Schizophrenia, abuse, homelessness, violence, and a long list of other obstacles to get to where he is today. 

His tell-all book is live now: CopyThatPops.com/Jimmy

Despite it all, Jimmy Colson never gave up and wants others going through tough times to know there is a way out of the dark depths. Today, a successful business owner who loves to give back and make a positive difference, Jimmy found the process of writing his story cathartic and sees it as the start of more speaking, interviews, and reaching even more people.

A Few Highlights and Mentions:
- When did Jimmy first think about writing this book? 
- Advice to others contemplating writing their story and sharing it with the world.
- Who has already reached out asking Jimmy to speak on stage, even before the book is published?
- Happy 2 Year Anniversary of my first book! Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy
- Think and Grow Rich: The Legacy book by James Whittaker
- Inspiration All
- Grab Jimmy's #1 bestselling book now!

 

Our Guest

Jimmy Colson (JimmyColson.com) is the Founder and President of Precision Orthotics and Prosthetics (P.O.P.), a family-owned company with decades of experience in the fabrication and fitting of custom prosthetics and orthotics.

P.O.P. cares deeply about their patients and the community, donating shoes, bracing, and mastectomy products to local homeless and international missions every year as well as supporting many cancer foundations.

In his free time, you will find Jimmy hanging out with his wife Sara, children Joshua and Liliana, and taking care of his world-famous reef tanks.

Great Quotes

• “I don't believe in lying." - Jimmy Colson
• "Everyone's stories are good enough to hear." - Jimmy Colson
• "We're all given opportunities in life." - Jimmy Colson
• "Your growth game has to be strong." - Jimmy Colson
• "Never turn down an opportunity and make the most of it." - Jimmy Colson
• "Life was rough and real but we made the best of it." - Jimmy Colson
• "If any of you are procrastinating [with your book]...get ahold of Laura here." - Jimmy Colson

Watch Full Conversation with Jimmy Colson

 Back on the shownotes at CopyThatPops.com/150

Take Action Now!

1. Free TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller!
4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

 

Can't wait to help you with your book goals!

• CopyThatPops.com