Food has become so commercialized that many people feel guilty about eating some food. This is quite a miserable way to live, and June Jo Lee offers a solution: adopting the so-called ethnographic diet. In this conversation with Corinna Bellizzi, she explores her groundbreaking ethnographic research about the benefits of eating the food you love, not the food forced upon you by society. June discusses how to teach the younger generation to eat better and give more importance to eating healthily. She also explains how to cook more without following a rigid recipe but instead relying on the natural flavor at your fingertips.