Terra Bohlmann interviews J. Nichole Smith (also known as "Nic"), who is a branding consultant and author who helps entrepreneurs find their ‘big why’ and apply it to create the freedom and fulfillment that helps you build a brand that matters. Her expertise comes from a lifetime of building her own brands, helping solopreneurs, and billion-dollar corporations grow their impact and their revenue. Nic shares how to find your own WHY. We are often told we need to find our why, but no one explains how to actually do it. Nic gives us the "how-to" find your why and go deeper if you think you already know. She laser coaches Terra through the process, too. If you are ready for more success and fulfillment in your life and business, you'll love this episode.Ready to create your 5-year plan for FREE? Visit TerraBohlmann.com/workbook to download your free 5-year planning workbook.