Most financial educators do not look like us, they do not have the same problems, and they do not share our culture. That’s why this week, we’re introducing you to my good friend, Gigi Gonazález. Gigi is a financial educator who knows what it’s like to be a first-gen Latina and build wealth with our circumstances in mind.    Giovanna "Gigi" Gonzalez is a TikTok influencer, financial educator, and author of Cultura and Cash. During The Great Resignation, she quit her 10 year corporate career to pursue her true passion: teaching financial literacy to young adults. Gigi teaches personal finance and career navigation for First Gen at various organizations and on her TikTok account @thefirstgenmentor. She was named 40 under 40 by the Hispanic Alliance for Career Enhancement, "Latinx to Watch" by Hispanic Executive Magazine, and Top 25 Creator by Fast Company. In her free time, she likes to catch up with her favorite reality TV shows and cuddle with her dog, Bailey.    In this week’s episode, Gigi tells us how her book is revolutionizing financial education for first-gen Latinx. Because our cultural context is an important part of our financial journey. It influences our goals and mindsets and gives us the information we need to build wealth for us and for our community. Tune in to hear more about Gigi’s incredible story and her new book Cultura and Cash.    Connect with Gigi: LinkedIn: https://www.linkedin.com/in/giovannagonzalez/ Instagram: https://www.instagram.com/gigithefirstgenmentor/ TikTok: https://www.tiktok.com/@thefirstgenmentor Website: http://www.thefirstgenmentor.com Purchase Gigi’s book Cultura & Cash here! Download Gigi’s free 10-step guide, How to Talk to Your Parents About Retirement - Drama Free y Con Cariño   Website: www.theerikacruz.com  Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn How to work with Erika: Join the waitlist for Courage Driven Latina here.   Podcast production for this episode was provided by CCST.