The social media world is changing, and we all have to change with it! This isn't 2016 anymore. No one wants to see the perfect girl boss who never has any flaws. People want to see real people, with real problems and real solutions.    But that raises another question - how do I be vulnerable online without losing myself? How do I make a connection without being cringe? And how do I create content that builds trust if I'm not perfect? This week, we're going to take a look at Jessi Jeans 7-figure launch to answer all of these questions and more!   In this week's episode, we're talking about the lessons we can all learn from Jessi's 7-figure yap launch. That's right, Jessi Jean made 7-figures just by yapping to the camera and being vulnerable. That vulnerability of building in public is what connected her to her audience and created the foundation for such a successful launch!    Tune in to hear what she did right and what you can recreate in your own personal brand.  How to work with Erika: Join the waitlist for the Magnetic Mastermind program here! Join the waitlist for the Courage Driven Latina program here! Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca    Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn Website: http://www.theerikacruz.com   Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.