Last year, and if I'm being honest, probably before that, I was in a bit of a content slump. I felt like I wasn't having fun making content anymore. And that can sound silly because I run a business, and content is technically work. But I decided to have fun with my content again, and it was exactly what my business needed to start selling again.   Having fun with my content brought in more sales than my usual sales posts did! And when I went down the researching rabbit hole, I found out why. Audiences have changed; they don't want a hard sell anymore. They want a soft sell, and it's easier to have fun and be authentic when you're soft-selling to your audience.    In this week's episode, we're talking about why your content isn't turning into clients or opportunities. There is a reason! It's not just that the economy is bad or people aren't buying coaching anymore. People are buying, and brands are booking talent. My clients are making money from their content right now! What you have to do is stop making the content mistakes that are blocking your blessings.  How to work with Erika: Book a call with Erika to see if the Magnetic Mastermind is right for you here! Join the waitlist for the Courage Driven Latina program here! Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca    Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn Website: http://www.theerikacruz.com   Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.