Most people don't bother to update their resume until there's a pressing need for it, and when they do...they have no idea where to begin. Sound familiar? If you're finding yourself in need of “dusting off the ol’ resume”, no need to fear...help is on the way. Meet our guest, Virginia Franco, a multi-certified Executive Resume and LinkedIn Writer, Coach and Storyteller, whose documents have helped clients around the globe tell their stories and land interviews in record time. In this episode, Virginia shares her expertise and insights on the “Do’s and Don’ts” in your next job search. Virginia founded Virginia Franco Resumes after recognizing her years of corporate communications, journalism and healthcare social work offered her a unique understanding of how people read, communicate and share information. She is one of less than 70 writers nationwide to hold the prestigious National Certified Resume Writer certification from the National Résumé Writers' Association, and holds several additional industry certifications. In January 2020 she launched Job Search Secret Weapon with 3 industry peers, offering job search support via DIY guides, kits, scripts and templates, for those who don’t have the means to work with professionals one-on-one.   Highlights: [02:37] Virginia’s journey [04:57] Overcoming fears and limiting beliefs [06:23] Building your personal brand [11:46] Deciding which role is best for you [13:16] Resume and job search advice [20:51] Honing in on your transferrable skills [27:23] Apply even when you don’t meet 100% of requirements [30:35] The importance of your digital profile [32:39] Maintaining your presence on LinkedIn [37:08] Staying ahead of the curve   Quotes: “Make a list of your proudest accomplishments and within there you will find your greatest strengths.” – Virginia Franco “It's important to understand what you excel at, what other people believe you are good at, and what you like to do and how that aligns with market demand.” – Virginia Franco “Instead of simple a laundry list of responsibilities, your resume should demonstrate how those responsibilities led to results.” – Virginia Franco   About Virginia Franco: Virginia Franco is first and foremost a writer and storyteller. She founded Virginia Franco Resumes after recognizing her years of corporate communications, journalism and healthcare social work offered her a unique understanding of how people read, communicate and share information. You name it she’s written it – from articles for websites, local newspapers and magazines to newsletters, executive talking points and annual reports. Today Virginia writes documents that help clients land interviews. Her customized career documents help people struggling to tell their story in a way that appeals to today’s skim, online and small screen readers. In addition to writing their documents, she offers guidance to those testing the job search waters or making a career change on navigating the world of online job search and social media networking. She shares her insights with job seekers via a variety of publications and podcasts. Virginia is one of less than 70 writers nationwide to hold the prestigious NCRW certification from the National Résumé Writers' Association, and holds two additional certifications as a Resume Writer and an Employment Interview Coach from the PARW-CC. In January 2020 she launched Job Search Secret Weapon with 3 industry peers, offering job search support via DIY guides, kits, scripts and templates, for those who don’t have the means to work with professionals one-on-one. She makes sure to squeeze in time for a bit of of yoga and walking (while listening to podcasts!). Virginia lives with her husband, their 4 children and 2 dogs in Charlotte, NC Links: Website: https://virginiafrancoresumes.com/ and https://www.jobsearchsecretweapon.com/ LinkedIn: https://www.linkedin.com/in/virginiafrancoresumewriter/ Twitter: https://twitter.com/vafrancoresumes Instagram: https://www.instagram.com/vafrancoresumes/ Facebook: https://www.facebook.com/VirginiaFrancoResume/