Welcome back to "Late Nights with Ange"! Just kidding, you're actually listening to "The Podcast That Pays." Angie is just having a late-night recording session with a glass of wine tonight, and she wanted to give you a glimpse into her world.In this episode, Angie dives into what she calls the "secret sauce" for podcasting success – making your podcast an integral part of your existing marketing strategy. She emphasizes that many podcasters make the mistake of treating their podcast as a separate entity from their business, and that's where burnout and frustration can set in.Angie explains how podcasting can be incredibly freeing, allowing you to express yourself and connect with your audience. However, she also highlights that it's vital to align your podcast with your business goals to reap the full benefits.One common issue is not thinking about how your podcast can contribute to attracting new people, nurturing your existing audience, and closing sales. Angie breaks down how to incorporate your podcast into these three critical aspects of your business strategy:1. Attracting New People: Angie suggests using your podcast content to create guides or resources that cater to your target audience. For instance, instead of simply promoting your podcast on social media, offer a valuable guide related to your podcast topics. This not only attracts new listeners but also engages them immediately.2. Nurturing Your Existing Audience: Angie gives an example of using podcast episodes to address objections people might have about your product or service. By creating content that directly addresses their concerns, you can nurture your audience and build trust.3. Closing Sales: Podcast episodes can be integrated into your sales funnel. Angie recommends using podcast content as a part of your welcome sequence to introduce new subscribers to your podcast and build rapport.She also highlights the power of repurposing podcast content for social media and other marketing channels. By doing this, you make your podcast work for you, freeing up your time and energy for other aspects of your business.Angie wraps up by emphasizing that there's no one-size-fits-all approach to integrating your podcast into your business strategy. It should align with your unique goals, audience, and style. The key is to let your podcast do some of the heavy lifting in your business, allowing you to focus on what you love most.So, whether you're a seasoned podcaster or just getting started, take Angie's advice to heart and find creative ways to make your podcast an integral part of your business strategy. If you're feeling stuck or unsure, don't hesitate to reach out to Angie for guidance.That's a wrap for this episode of "Late Nights with Ange." Enjoy the rest of your wine, Angie, and we'll catch you in the next one! Cheers! 🍷🎙️Podcast That Pays If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.comFollow me on Instagram @angiemjordanJoin us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production