Today on the Take on Board podcast I’m speaking with Melissa Donnelly about the importance of strategic planning as a vehicle for bringing the lived experience of staff and clients/customers/members into the board room.Melissa is the Chair, Domestic Violence Prevention Centre (Gold Coast)Melissa has been called a brain surgeon for brands. She extracts the DNA of businesses from the CEO's brain and injects it across the organisation. In her 35 year-plus career, she's triaged, rebooted and launched brands internationally and domestically. Melissa has been a brand builder for household names like MTV, ESPN, Microsoft and Telstra, plus brands that are rock stairs in their own industries. If communications are at the heart of an issue, then chances are Melissa has seen it, mapped it and solved for it. This is the lens she brings to her Board role where Melissa focusses on building a culture of intentional communications that connects Board members, the organisation and stakeholders.More on Melissa DonnellyLinkedInUpcoming TOB EventsAll eventsYou might want to:Join the Take on Board Facebook communityJoin the Take on Board LinkedIn communityFollow along on TwitterWork with meJoin the Take on Board: Kickstarter group programJoin the Take on Board: Accelerator group programFind out more about meContact me Hosted on Acast. See acast.com/privacy for more information.