Over the last two years, I've transitioned from identifying as a business owner first to identifying as a writer and podcast first. In the first year—2021—I didn't realize that's what I was doing. But over the course of this year, it was quite intentional. Making that shift has allowed me to explore creative territory that I didn't think I could explore when my primary function was content marketing. In this week's episode, I talk with India Jackson about transitioning from content marketer to writer and podcaster. I share what it's meant for my work, my sense of identity, and my mental health. Plus, we talk about some of the difficult decisions I had to make on this journey.Tune in to India's show, Flaunt Your Fire, wherever you listen to What Works or at flauntyourfire.comFootnotes: Find out more about India Jackson and Flaunt Your Fire Find out more about Pause On The Play Hear India on EP 398: Good Bodies and EP 294: Offering Bespoke Services Jay Acunzo's LinkedIn post Grab your copy of my new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting! ★ Support this podcast ★