What if the key to unlocking your business's true potential lies in understanding a language most entrepreneurs never learn?  Today I’m talking with Jason Kruger, a financial expert who has navigated the complex world of business ownership, accounting, and strategic growth. Jason shares his journey from building and selling a successful analytics firm to helping entrepreneurs unlock their true potential by mastering their financial infrastructure.  Jason reveals the often-overlooked secrets of scaling a business, the transformative power of understanding your numbers, and why human insight remains crucial in an increasingly AI-driven world.  Whether you're an aspiring entrepreneur, a seasoned business owner, or simply curious about what it takes to turn financial challenges into opportunities, this episode promises to be an eye-opening exploration of business success from someone who's been in the trenches and emerged victorious. Connect with Jason Kruger on his website: https://www.citrincooperman.com/ On LinkedIn: https://www.linkedin.com/in/jason-kruger-a0b159b/  Email: JKruger@CitrinCooperman.com  = = = = = Extra Stuff: I’m exploring what it means to stay grounded in an accelerating world. You’re welcome to follow along. For more depth, I share my best ideas at gobeyondthescroll.com AI is moving fast. That doesn’t mean you have to feel behind.Explore my AI Literacy Training for smart people who want clarity, not chaos. Details at: https://maryloukayser.com/ai-literacy-training/  Books: https://maryloukayser.com/books-by-marylou  Get in Touch: LinkedIn: https://www.linkedin.com/in/mlkayser/ Instagram: @maryloukayser Email: https://maryloukayser.com/contact-mary-lou-kayser/