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My journey with my YouTube channel and audience
My journey with my YouTube channel and audience

My journey with my YouTube channel and audience

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I have been in business since 2015.I started posting on YouTube as a way to answer questions that a lot of clients were asking me and as a value add to my one on one sessions.​In a time between then and now I have had a number of accidental successful videos YouTube. The first one was How to Create a free landing page on MailChimp. The second was How to Put Faces in Circles in Canva. My current high performer is How to share your Canva design to your Facebook Business Page.The audience for those videos is 70% male males in Australia over 50.In my business my favourite niche has been female coaches and healers over 40 and I didn’t really know how to serve my YouTube audience other than the value they were already getting from the videos created. Most of those viral video views came from a Google search and my videos just happened to exactly answer their query.Fast forward to 2023. I took a job with University of Wollongong for 18 months and in that time I wasn’t creating content for my business. Even still a number of my videos had thousands of views while I did nothing. To me that looks like a business opportunity.Now it’s 2025 and re-entering my business. I’m open to new things and new ideas.​I was still just looking at my YouTube audience and trying to figure out how to make the most of it.I’ve watched a lot of YouTube channel optimisation videos and advice . I’ve done a mini course with Ali Abdaal and considered doing his large program. My concern is that sometimes I struggle to create content when it's very strategic. My best content seems to come when I'm in pure service. I love one take videos and editing has not felt good in the past.I’ve been working with ChatGPT to analyse my existing successful videos to see what ideas can be generated through that exchange.​ChatGPT talks about freebies and funnels and small ticket courses and templates that could lead to larger courses and coaching. Nothing i don’t already know but I’m approaching it with a new curiosity and willingness. I can't help thinking that those YouTube views could lead to something and at the least, I could try to get monetised again.I thought it might be valuable to other people to see the kinds of tools I’m using and processes I'm engaged in as I am reinvigorate my YouTube channel with a goal of becoming monetised and developing a business model for that M 50+ audience.It’s now 16 June 2025 and my current situation with monetisation eligibility is: I have enough subscribers and I have enough uploads. I currently have 139 valid watch hours - my goal is 4000 watch hours in 365 days. ChatGPT thinks I can do it in six months. Let’s see what happens.

My journey with my YouTube channel and audience

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