My guest today is Kate Pollitt, a business coach gifted at helping others to get out of their jars to see what is written on their labels.  We talk about how time is finite and how important it is to recognise what makes you unique and connect with what lights you up.Once you do this, especially if you have a light touch and have faith in yourself, you make better choices in all aspects of your life.   Recognising what makes people and businesses different - using this as the bedrock of the creative and strategic processHow Kate uses this built-in intuition to reveal people's secret sauce. How she brings everything together in images and words to show the big picture.  Why can't people see their qualities? Being in a jar and not seeing the label Jeanine  Coombs and  John Asperien's work encompasses the notion that people are good at seeing other people's strengths but terrible at seeing their own  Stepping out of your head and seeing what others see. Negativity biasThe danger of negativity clouding our vision and recognising what makes us unique.  Opening yourself up and asking other people what they think you bring to the table.How to build a picture to see your qualities.How to connect with your qualities.Anxiety and perception People's worlds have become smaller.Beginning the process of stepping out of your head and reaching out to others.Quieting the voices in your head.Keeping hold of the joy of life and living life lightlyLooking at things with a lighter heart and less fear.Approaching things with a lighter touch and having faith in yourself.Tackling difficult thingsLists and Trello to keep things organised Doing what lights you up gives clarity and confidence.What is it that lights you up?Using stories from your life to reveal what lights you upTaking the opportunity to spend time connecting to what we love doingLetting go of what we struggle with Steering toward the lightReferencesThe book I bought Kate: Who Moved My Cheese? Dr Spencer JohnsonYou can find Kate here: www.desirebranding.uk