Send us Fan MailAre you marketing your business everywhere, all at once, and wondering why it isn't working?In this episode of The BOLD and Brilliant Podcast, Tracie Root welcomes marketing consultant and brand storyteller Jelyssa Cooper to talk about finding your passion, reaching the right audience, and building a marketing strategy with intention.Jelyssa shares how a colorful advertisement caught her attention when she was an engineering student. Although she couldn't transfer into the business program, her interest in marketing stayed with her. Years later, running the marketing for her financial sales business helped her find a new direction.From marketing for a professional clown to helping entrepreneurs choose where to focus their efforts, Jelyssa brings strategy, creativity, and joy to her work.What You'll LearnWhy marketing should start with your business goalsHow to distinguish followers from potential customersWhy two or three focused platforms can beat trying to be everywhereHow analytics help you make smarter decisionsWhy outdated profiles can confuse your audienceHow community, connection, and expert support help businesses growActionable TipsStart with your goal. Decide what you want your marketing to accomplish before choosing platforms or creating content.Find your buyers. A large audience isn't always the right audience. Focus on the people most likely to need and purchase what you offer.Choose your platforms. Concentrate on two or three places where your audience is active instead of spreading yourself thin.Audit your online presence. Check old social accounts and make sure everything people find reflects your business today.Engage with intention. Build relationships, respond to conversations, and use analytics to learn what's working.Ask for help. You don't have to master every part of marketing yourself.BOLD Moment of the EpisodeJelyssa was studying engineering when a bright, colorful food advertisement stopped her in her tracks. She wanted to know who had created it—and how she could do work like that.When she tried to switch into her university's business program, she was told she couldn't transfer.That could have been the end of the idea. Instead, her interest stayed alive.Later, while working in financial sales, she became responsible for her own marketing. That hands-on experience helped her build the skills and confidence to pursue the work she loved.A closed door doesn't have to mean the end of your dream. Sometimes you find another way forward.About Jelyssa CooperJelyssa Cooper is a marketing consultant, strategic campaign architect, brand storyteller, and speaker who believes in living life on the side of happiness, possibility, and growth.Through BOLD Unlimited Marketing, she helps business owners and organizations create cohesive strategies that increase visibility, connect with audiences, and deliver measurable results. She brings both strategy and heart to brand awareness, positioning, and decision-making.Connect with JelyssaWebsite: https://boldunlimitedmarketing.com/Email: cooper.jelyssa@gmail.comFacebook: https://www.facebook.com/JelyssaCooperInstagram: https://www.instagram.com/jelyssacooperLinkedIn: https://www.linkedin.com/in/jelyssa-cooperOne Final BOLD ReminderYou don't need to market everywhere. Get clear on who you serve, choose where to reach them, and focus on what works.Be BOLD enough to follow what excites you—and brilliant enough to build a strategy around it.About Tracie RootTracie Root is a speaker, coach, author, and fierce advocate for women's connection and growth. As the founder of The Gather Community, creator of BOLD & Brilliant Studio, and host of The BOLD and Brilliant Podcast, she helps women build confidence, take meaningful action, and make an impact through community, coaching, and creative experiences.Connect with TracieWebsite: https://www.tracieroot.comPodcast: https://www.tracieroot.com/podcastThe Gather Community: https://www.thegather.communityEnjoyed this episode? Subscribe, leave a review, and share it with someone ready to market more intentionally.Support the showThank you for supporting The Bold and Brilliant Podcast! Find out what's up with Tracie by connecting on your favorite social media channel, and with The Gather Community by joining us at an upcoming online event or receiving our mailing list. Go to:https://www.tracieroot.com/linksto find upcoming events, workshops, courses and more!We're just getting started, so I hope you subscribed, and please leave a review so we can start building some podcast-momentum!xoxoYour host,Tracie Root