In a lively and sparkling conversation full of energy, twins Helena and Feven Yohannes, share the success story of their brand building of 241 cosmetics. They shed light into what it means to be part of the tiny percentage of female founders of color, and why they decided to remain a privately owned company. The twins have already been twice on Oprah's Favorit Things List and are regulars in talk shows, like Good Morning America. Their enthusiasm and authenticity are addicting and they are avid talkers. Tune in to find out about more about their experience on growing up on the Eastcoast as African refuges, how their parents' work ethic really shaped them as business owners and why they need to live in L.A.Helena and Feven are the founders of 241 cosmetics, a new, cool beauty brand from Los Angeles. Helena and Feven are sisters, they are twins, 15 minutes apart and come originally from Eritrea. Their mother made a life altering decision, while pregnant with her daughters, she did everything in her power to bring her war wounded husband, her toddler son and herself over the border to seek refuge in a camp in Sudan. From here life took its turns.Follow and learn more about this episode's guests Helena & Feven Yohannes at: 241cosmetics.comTo learn more about SHIFT HAPPENS please visit my show's website, click here To learn more about Claudia's business Curated Conversations and her Salons in New York, Zurich and Berlin, click hereYou can also connect with Claudia on Instagram @claudiamahlerconversations and LinkedIn at ClaudiaMahlerNYCThis podcast is created, produced and hosted by Claudia Mahler.Marketing support by Amy Jacobus Marketing.