Prerna and Mayank Malik are the founders of Content Bistro, a conversion copywriting agency. They are the creators of Profits on Tap ® – the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini, and when they aren’t working on launches with clients or on profit optimization with service-based businesses, they’re traveling the world and eating all the food! In this episode, Prerna and Mayank shared:➤  Behind the scene thought process to pivot from Social Media Direct to Content Bistro (6:37)➤  How their core value of sustainable scaling translate into their services and investments (14:40)➤ The process to arrive at an internal hourly rate (16:00)➤ The financial planning process to transition to Content Bistro (22:59)➤ Why they waited 8 years to launch Profits On Tap program (26:54)➤ How they managed the launching process and investments for Profits on Tap program (31:30)➤ The financial process they put in place to build a two-years AND 90 days worth of emergency fund to protect their business and life (35:59)➤ Their thought process in managing expenses at 15% to 18% of revenue (41:39)➤ How to avoid shiny object syndrome (44:20) ➤ The C.A.S.H Blueprint to manage expenses and fuel growth in their business (54:00)➤ The right intention, discipline, and habit are the keys to their financial success (57:10)➤ Streamlining process within their business using financial data (1:04:33)➤ The benefit of regular review of their marketing metrics (1:14:35)➤ Don’t be a doormat to your client (1:25:20)Connect with Prerna and Mayank:➤ Website➤ Facebook➤ Instagram➤ Twitter➤ Pinterest➤ LinkedIn➤ Free resource: R.E.M Framework ➤ Sign-up for Profits on Tap Program➤ Free Facebook group: The Biz Bistro