Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions.In this episode, Rita shared:➤ The evolution from website developer to measurement marketing expert (2:45)➤ Why she offers facebook ads as back end service, not as front end service (3:20)➤ What is analytic and measurement marketing (5:18)➤ From analytic and measurement marketing to sales forecast (8:50)➤ The power of marketing forecast (14:05)➤ One important lesson from the 7 and 8 figures clients (20:20)➤ How to structure paid traffic for profit (30:00)➤ Long-term and impactful client relationship (34:25)➤ How she feels empowered through her clients (37:05)➤ Marketing is important, so is finance (40:22)➤ A number nerd doesn’t equal to a finance expert (46:00)➤ Beyond the numbers on the spreadsheet (50:50)➤ It’s fine to change your benchmark (54:00)➤ Why marketing metrics is an invaluable skill for women entrepreneurs (1:00:20) Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.➤ Watch my video post on Linkedin "How to forecast sales with clarity and confidence" ➤ Download my free 4-step process to predicting sales with confidenceConnect with Rita:➤ Website➤ Facebook➤ Instagram➤ Linkedin