Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author, and podcaster. She’s also a mad good hula hooper.Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. Kate runs Australia’s only dedicated annual copywriting conference COPYCON. She presents at events around the world and runs several hugely successful Facebook groups. Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.In this episode, Kate shared:➤ Started as the Jill of all Trades (5:25)➤ Leveraged the power of SEO (7:39)➤ What Google wants from you (9:50)➤ #1 Ranking in a specific keyword (12:52)➤ Focus on who you are vs. what you do (14:25)➤ The first basic steps for Google to love you (16:00)➤ Understand what is Google’s goal (18:06)➤ Know your Achille heel and empower yourself (20:00)➤ How to interpret Google Analytics in relation to SEO (25:18)➤ Don’t be vanilla ice cream (33:04)➤ Trust your audience to build a new income stream (37:49)➤ The benefit of working with subcontractors (47:10)➤ How and why Kate build her own conference for copywriters, CopyCon (50:53)➤ How Kate relied heavily on intuition to a certain point (55:29)➤ How Kate collaborated with her competitors to build a community (59:19)➤ Planning for paid ads in 2020 for the first time to prove her intuition! (1:04:30) Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.➤ Watch my video post on LinkedIn and share your comment "How to forecast sales with clarity and confidence"➤ Download my FREE 4-step process for predicting sales with confidenceConnect with Kate Toon:➤ The Recipe For SEO Success Show➤ Hot Copy Podcast➤ Pinterest➤ Facebook➤ Twitter➤ Instagram➤ LinkedIn➤ YouTube➤ Kate’s book “Confessions of a Misfit Entrepreneur”➤ Kate’s 10 years journey