First of all, what is marketing? Hubspot defines marketing as follows:  “The process of getting people interested in your company’s product or service. Marketing entails product development, market research, product distribution, sales strategy, public relations, and customer support.”The next question that comes to mind if you’re a data person, how do we know if a marketing strategy is working well? The different marketing experts explain the type of marketing metrics and how these metrics help them understand what works and doesn’t work with their marketing strategy. In this episode, I shared the following key points:1.  Why marketing metric is important2.  What are the characteristics of the right marketing metric3.  How experts are using these marketing metrics in their businessesIn March, I'm running a contest where I would love for you to vote for one of Her CEO Journey who inspires you the most, only for episodes released during the first quarter of 2020. A winner for the most inspirational journey will be announced in April.  It will mean so much for me and my guests to know our conversations help your journey. I invite you to listen to January’s episodes, as well as future episodes and don't forget to subscribe!Let’s continue to grow a business that fuels the life that you want to live. Connect with Christina:WebsiteLinkedIn