Erin began her technology career as a programmer with a small software firm before founding Entrepreneurial Technologies in 2007. As CEO she is passionate about building the right environment and processes for the ET team to do its best possible work. She also assists with system architecture and design. Starting and growing a successful business in the field of technology isn’t easy. It’s especially hard when you launch your business on the cusp of one of the most destructive recessions in U.S. history, get diagnosed with an incurable degenerative disease and oh yeah - don’t look like a tech entrepreneur is ‘supposed’ to look. But Erin Rollenhagen has never been afraid to go against the grain. She made a name for herself at age 14 when a protest that she led against mysogynistic behavior at her middle school drew national media attention. She carried that rebel spirit into her career as a tech entrepreneur, founding a company on the premise that technology doesn’t have to be cold and heartless. In 2019, she released Soul Uprising: It’s Never Just Business, a book that encourages entrepreneurs and business leaders to trust their purpose and embrace impact as the true measure of success.Don't forget to vote for the most inspirational Her CEO Journey. The contest is closed on March 31, 2020, and the winner will be announced on the first Thursday of April 2020. Click on this link now to vote for your favorites. In this episode, Erin shared:➤ Am I supposed to be a leader (8:07)➤ Building a team with a soul (10:17)➤ How to balance between core values and profit (12:10)➤ Charge what your services worth, nothing less (13:31)➤ What is vanity profitability (16:45)➤ A profitable business allows flexibility (18:27)➤ When focus on lowering expenses isn’t the answer (22:05)➤ A deeper meaning of growth (27:08)➤ Don’t put all eggs in one basket (29:00)➤ How can an emergency fund help your business (33:26)➤ What is soul uprising (36:21) Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Erin:➤ Website➤Linkedin➤ Instagram