Jennifer Cooke is the Corporate Lead for Women in Trade at Export Development of Canada (EDC). In her role, she is focused specifically on helping more women entrepreneurs export to grow their business. Working directly, as well as through key partners, EDC is offering specialized trade knowledge, facilitating trade with financing and insurance, and providing connections to enable companies to go, grow, and succeed globally.Don’t forget to listen to last week’s episodes with Wendy Cai-Lee, President & CEO of Piermont bank on reinventing how banking works for entrepreneurs, Christine Chang, CEO of 6th Avenue Capital on how they bridge the small businesses financing gap and a special episode with Carol Normandeau, Executive Vice President, Advice & Service with Libro Credit Union who is in the trenches helping Canadian small business owners with the application process with Canada Emergency Business Account (CEBA) and EDC Loan Guarantee programs. In this episode, Jennifer shared:➤ Jennifer’s journey to becoming the Corporate Lead of EDC’s Women in Trade  (7:31)➤ Why only 11% out of the 16% of Canadian women-owned and led businesses are exporter (14:11)➤ Being conservative vs. risk-aware (17:26)➤ The 5 benefits of expanding business through exporting (18:17)➤ The 4 areas EDC can help women-owned and led businesses to reach the global market (22:18)➤ Details of the EDC Loan Guarantee program under the Business Credit Availability Program (BCAP) to help small businesses during the COVID-19 crisis (25:20)➤ What does 80% loan guarantee by EDC mean (28:08)➤ What is credit insurance and how can credit insurance benefit women-owned and led businesses for survival and sustainable growth (33:03)➤ How EDC can help to free-up working capital (37:00)➤ Financial and non-financial information small businesses need to prepare when they approach EDC for cash flow solution (39:47)➤ Women-owned and led businesses’ success stories by working with EDC during COVID-19 crisis (41:28)➤ Key steps for women-owned and led businesses to take right now to recover from COVID-19 crisis (43:20)Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Jennifer :➤ Website➤ LinkedIn