This week I talk to Toni Desrosiers about the balance between creating a solid revenue stream with maintaining strong social values and financial approach that is best suited to your business. We also discuss the responsibilities of receiving grant money, the journey of finding a market for your product, and how employees' equality has played a key role in the company culture at Abeego. Toni Desrosiers is the founder, and the CEO of Abeego founded the company in 2008 with a vision to create a more efficient version of household plastic wrap. With over 10 years as a successful business owner and entrepreneur, she has shown great determination and perseverance in disrupting the food wrap industry. In this episode we talk about:➤ The journey Toni went on discovering how Abeego could become a profitable business (8:27)➤ How making a profit and creating a social impact coincide (12:05)➤ What Toni’s early experiences taught her about profit margins and managing finances (15:08)➤ How Toni approached selling Abeego to the market as a new product concept (16:09)➤ How Abeego looked before and after receiving external funding from SheEO (19:00)➤ The responsibilities of receiving grant money and how Toni utilized her industry knowledge to delegate finances (27:24)➤ Toni’s experience on the program ‘Dragon’s Den’ and the lessons she learned about building relationships with investors (29:26)➤ How receiving funding impacted Abeego and Toni’s tips for building a strong financial and cultural foundation (31:15)➤ Toni’s core values behind her hiring process and paying employees a liveable wage (33:41)➤ Advice for entrepreneurs looking to approach a rebrand of their company (38:05)➤ How Covid-19 has affected Abeego and influenced the way Toni has conducted her marketing moving forward (39:25)Keep ListeningCurious to learn more about financing? Check out my conversation with Rachel Hersh on invoice factoring and Christine Chang on merchant cash advance or listen to my episode with Karen Fournier on government grants and incentives. Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Toni:➤ Website ➤ LinkedIn➤ Instagram➤ Facebook➤ Twitter