What do you need to start a successful business? Is it business experience, determination, or financing? Neige and Pippa Blair would argue it’s passion. If you’re passionate about the products and services you put into the world, everything else just details. Today, I talk with the two sisters and entrepreneurs about what it takes to launch an idea, grow a company, and survive difficult times. You’ll learn how pricing your products right can help you grow, how debt financing can give you more freedom, and why it’s important to constantly be innovating.  About my guests: Neige and Pippa Blair are two women entrepreneurs disrupting the natural beauty industry. The scrappy sisters are the brains and creatives behind Routine, a line of natural deodorants and beauty products. After searching for a better natural deodorant, the two sisters started making their own products and launched them in arts markets across Canada. Since then, they’ve grown the brand into a cult sensation and landed international distribution deals. In this episode we talk about:➤ How Neige got into the deodorant business (5:34)➤ How Neige joined forces with Pippa (7:36)➤ Their sales and distribution strategy (8:42)➤ How to figure out what type of financing you need (11:13)➤ The process of securing debt financing (14:04)➤ The importance of creating forecasts and projections (18:08)➤ Sharing your business’s story with a lender (19:00)➤ The value of bootstrapping to help lenders trust you (22:02)➤ How their business changed during COVID-19 (22:48)➤ How innovative companies are getting ahead (24:12)➤ Reducing waste through refill programs (27:16)➤ The importance of accurate pricing to make an impact (29:32)➤ Getting funding from SheEO (32:13)➤ Their advice for other women entrepreneurs (36:40)Keep ListeningCurious to learn more about how to balance between mission, financing, and profit? Check out my conversation with the Honourable Mary Ng about the importance of expanding opportunities and resources for women business owners, Kim Aitken on what it takes to finance capital-intensive businesses and Toni Desrosiers on how equality has played a key role in the company culture at Abeego.Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Neige and Pippa Blair:➤ Website➤ Facebook➤ Instagram➤ YouTube