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Using Invoice Factoring to Build Relationships and Expand Business - The Journey of Ceata and Garrett Lash (Invoice Factoring)
Using Invoice Factoring to Build Relationships and Expand Business - The Journey of Ceata and Garrett Lash (Invoice Factoring)

Using Invoice Factoring to Build Relationships and Expand Business - The Journey of Ceata and Garrett Lash (Invoice Factoring)

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Every business owner shares one key trait. Despite what you may think, that key trait isn’t determination, intelligence, or even creativity. So, what is it? Resourcefulness. Growing a business means you have to search for answers and solutions in every possible place. That’s exactly what Ceata and Garrett Lash have done to build their company, PuffCuff. In this week’s episode, I interview the couple about starting a business, expanding their demographic, and obtaining financing. You’ll learn the value of networking, what it takes to prototype a product, how to rethink your marketing strategy, and why invoice factoring can be a great financing option. About my guests:Ceata Lash is the founder and inventor of the PuffCuff Hair Clamp, and Garrett Lash is the CEO of PuffCuff LLC. Ceata revolutionized the beauty and hair industry when she came up with a comfortable, affordable tool to help style curly hair. Since then, she and her husband have landed a contract with Sally Beauty, expanded their distribution to global markets, and developed countless other beauty solutions. In this episode we talk about:➤ How Ceata came up with the idea for her business (5:00)➤ The first step Ceata took toward building her product (8:19)➤ How Ceata got her first loan (10:13)➤ Why they expanded the product to different countries and groups of people (14:27)➤ What it was like to win an award from Sally Beauty (18:11)➤ The importance of negotiating with your vendors (19:45)➤ The value of invoice factoring (21:25)➤ How Garrett made invoice factoring work for the business (24:08)➤ Why Ceata and Garrett didn’t use other types of debt financing (27:12)➤ The problem with microloans (29:59)➤ Ceata’s advice for women entrepreneurs looking for funding (32:24)➤ How to establish a system for managing your finances (34:19)Keep ListeningCurious to learn more about financing your growing business?Check out my conversation the Disruptors series: Brandi DeCarli on innovating the farming industry, Neige and Pippa Blair on growing a passion project into a successful international brand, Kim Aitken on what it takes to finance capital-intensive businesses, and Toni Desrosiers on how equality has played a key role in the company culture at Abeego.Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with the PuffCuff:➤ Website➤ Instagram➤ Facebook➤ YouTube➤ Pinterest➤ Twitter

Using Invoice Factoring to Build Relationships and Expand Business - The Journey of Ceata and Garrett Lash (Invoice Factoring)

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