How do you generate an audience who’s passionate about your business? Here’s the trick: You don’t. You focus on creating a community first. That’s what entrepreneur and community organizer Claire Wasserman did with her company, Ladies Get Paid. Instead of developing a service then searching for an audience to appreciate it, Claire set out to build a community, then created her business offerings around the community’s needs.In my conversation today with Claire, we discuss the value of networking, how crowdfunding can propel your business forward, and what quality you need to overcome obstacles in business. Get ready to learn Claire’s best business advice and tons of tips and tricks for making the most out of your crowdfunding campaign.  About my guest: Claire Wasserman is the founder of Ladies Get Paid, a private online network that provides tools and resources to 70,000 women worldwide who want equal pay and power in the workplace. Before building Ladies Get Paid, Claire worked in marketing and community outreach. Today, she uses her organization and networking skills to coach women on career issues, creates conferences for Ladies Get Paid, and start conversations around money and worth. In this episode we talk about:➤ Why Claire started a panel for women to talk about money (4:33)➤ The power of word-of-mouth marketing and community outreach (6:03)➤ How Claire financed Ladies Get Paid at the start (9:54)➤ How to run a successful crowdfunding campaign (12:17)➤ What it takes to come up with your crowdfunding goal (16:36)➤ Bringing people together for online conferences (19:51)➤ Managing a community Slack channel (23:33)➤ How COVID-19 has impacted Claire’s business (26:48)➤ What has surprised Claire most about financing a business (29:26)➤ Claire’s advice for crowdfunding (34:33) Keep ListeningCheck out my conversation about Invoice Factoring from both the lender and borrowers perspective: Rachel Hersh, Sales Director of Prestige Capital, Lauren Picasso, Founder, and CEO of Cure Hydration and Ceata and Garrett Lash, Owners of PuffCuff LLC. Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Claire:➤ Website➤ Instagram➤ LinkedIn➤ Podcast - Friends who Talk About Money➤ Join the Institute of Higher Earning