You need funding to get your startup off the ground, but how and where do you secure capital?One option is to look for investors.Angel investors and VC funds are always on the hunt for promising startups, but you need more than a brilliant idea to land an investment.You need a game plan.That’s what entrepreneur and investor Judy Robinett talks about in her latest book, “Crack the Funding Code.”In our conversation, Judy shares the dos and don’ts of pitching investors, including her tips for preparing your financials and selling your team.You’ll learn how to approach different investors, what makes a good pitch deck, and why communicating with investors is key to building a good long-term relationship.About my guest:A lifelong entrepreneur, Judy Robinett is a startup funding expert, super-connector, investor, and author of “Crack the Funding Code.” With over three decades of experience in corporate leadership, Judy has served as the CEO of private and public companies, worked in management roles at Fortune 500 companies, and invested in countless startups. Her latest book gives founders advice on what it takes to fund and grow their startups.In this episode we talk about:➤ How Judy got started as an entrepreneur (4:35)➤ Common mistakes people make when fundraising (6:20)➤ What investors look at when reviewing a pitch deck (11:17)➤ The importance of creating a funding strategy (13:43)➤ How to approach different types of investors (15:57)➤ The number one thing you need to prove to investors (18:16)➤ How to evaluate a term sheet from an investor (20:18)➤ How to improve your due diligence process (23:01)➤ The trick to communicating with your investors (26:42)➤ The two key questions to ask potential investors (28:31)Keep ListeningCurious to learn more about financing your growing business?Check out the crowdfunding podcast series talking about equity crowdfunding and reward-based crowdfunding. Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Judy:➤ Website➤ Instagram➤ Facebook➤ LinkedIn➤ Twitter