Building a successful company can’t be done alone. It doesn’t matter how brilliant your idea is or how determined you are as a founder—to scale sustainably, you need a passionate, driven team. But how do you get your team to invest in your company’s growth? It all comes down to one often overlooked factor: empathy. Empathy is what Sherry Stewart Deutschmann used to build her $40 million company, LetterLogic Inc. In our conversation today, we dive into Sherry’s background, leadership philosophy, and unique take on profit sharing. You’ll pick up tips for hiring smarter, engaging employees, and learning how to evaluate your business finances and progress. About my guest:Sherry Stewart Deutschmann is a serial entrepreneur and author of the bestselling book, “Lunch with Lucy: How to Maximize Profits by Investing in Your People.” Sherry was also the CEO of LetterLogic Inc., a company she founded and grew to $40 million as a result of her revolutionary approach to leadership and profit-sharing. Now, Sherry advocates for other women entrepreneurs with her company, BrainTrust. In this episode we talk about:➤ How Sherry got started in entrepreneurship (4:46)➤ How she began building Lateral Logic (7:51)➤ Sherry’s profit-sharing strategy (10:05)➤ Why she does monthly financial discussions with employees (14:06)➤ Sherry’s advice for implementing a profit-sharing system (19:05)➤ Why criticism is crucial to growth (22:00)➤ How to build an effective leadership team (27:27)➤ The biggest business mistake Sherry made (30:47)➤ What surprised Sherry about business finance (34:30)➤ How sexism pervades the venture capital system (39:34)➤ Sherry’s advice for women entrepreneurs (43:04)Keep ListeningCurious to learn more about financing your growing business? Check out the crowdfunding podcast series talking about equity crowdfunding and reward-based crowdfunding. Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Sherry➤ Website➤ Facebook➤ Instagram➤ LinkedIn➤ Twitter