How can you create a positive social impact with your business? Making a difference might seem overwhelming, but it doesn’t have to be. In fact, it’s easier than you might think. You don’t have to change your entire business model to give back. And you don’t have to stop doing the work you do.You just have to commit to caring about a cause. That’s the philosophy that fuels entrepreneur Masami Sato’s global business movement. She realized you don’t have to do something drastic to make a big impact. You just have to be intentional with your time, money, and resources. In our chat today, Masami explains the revolutionary idea behind her business and shares how she got started as an entrepreneur. You’ll learn about the importance of giving back, why networking events are crucial to business growth, and how even the smallest changes to your operations can make a massive difference in people’s daily lives. About my guest:A longtime entrepreneur, Masami Sato is the founder and CEO of BUY1GIVE1, a global business giving initiative that helps companies create a stronger social impact with their work. After starting a food business 20 years ago and running several commercial enterprises, Masami had the idea for B1G1 in 2007. Since then, she’s turned the simple business concept into a global movement centered on giving back. In this episode we talk about:➤ Masami’s social impact food business (7:43)➤ How Masami created her business concept (11:15)➤ Her decision to make it a global business (14:28)➤ How to create value with a one-to-one model (17:40)➤ Masami’s two biggest struggles in growing her business (21:56)➤ The process of choosing charities to partner with (26:51)➤ How businesses can partner with Masami’s company (29:58)Keep ListeningHow these women founders and CEOs build a start-up later in life -  listen to Start-Up After Mid-Life Podcast SeriesContact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Masami➤ Creating more impacts through B1G1➤ LinkedIn➤ Masami Sato’s LinkedIn ➤ Facebook ➤ The United Nations’ Sustainable Development Goals