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How to Build Sustainable Development Goals Into Your Business  - The Journey of Aisling Graham (The Gift of Giving More Social Impacts)
How to Build Sustainable Development Goals Into Your Business  - The Journey of Aisling Graham (The Gift of Giving More Social Impacts)

How to Build Sustainable Development Goals Into Your Business - The Journey of Aisling Graham (The Gift of Giving More Social Impacts)

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Is giving back part of your company’s business model? If it is, great! If it’s not, what’s stopping you? Building social impact into your business may seem tricky, but it’s totally doable.All it takes is a willingness to try.  That’s what Aisling Graham realized when she started her promotional marketing agency over a decade ago. Giving back was a part of her personal life, but she wanted to make it part of her business’s mission, too. In our chat today, you’ll learn how Aisling took a profit-driven business model and turned it into a giving machine. She also shares her philosophy on creating change; why tiny impacts help turn the tide for good; and the cash flow strategy that helps her business stay profitable. About my guest:Aisling Graham is the founder of Over the Top Promotions, a boutique promotional marketing agency that provides branding merchandise to IT businesses looking to stand out. With a strong marketing background, Aisling started her company in 2008. Over the years, she’s steadily grown it into a company that prioritizes sustainability and social impact just as much as it does client success. In this episode we talk about:➤ What Aisling’s company does for her clients (7:28)➤ How Aisling invests in sustainability through her work (9:35)➤ How she learned about global impacts (12:50)➤ Why splitting impact on global and local efforts is effective (14:57)➤ Aisling’s smart cash flow strategy (18:20)Keep ListeningHow these women founders and CEOs built a start-up later in life — listen to Start-Up After Mid-Life Podcast Series. Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Aisling➤ Website ➤ Linkedin ➤ Instagram ➤ The United Nations’ Sustainable Development Goals ➤ Creating more impacts through B1G1

How to Build Sustainable Development Goals Into Your Business - The Journey of Aisling Graham (The Gift of Giving More Social Impacts)

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