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How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway (The Gift of Giving More Social Impacts)
How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway (The Gift of Giving More Social Impacts)

How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway (The Gift of Giving More Social Impacts)

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When you think about your business’s impact, you’re probably focused on the services or products you provide. But that’s not the only area where you have the power to make a difference. How you brand and market your business matters just as much as what you offer your customers. No one knows that better than Sian Conway, an ethical marketing strategist and founder of Ethical Hour, who’s changing the way businesses think about their growth strategies.By adopting ethical marketing practices, you can serve your customers better, increase your social impact, and boost revenue. In our conversation today, Sian breaks down the importance of ethical marketing and shares her strategies for appealing to customers, effectively giving back, and meeting your financial goals. You’ll learn how to set smart goals, how to evaluate your business’s sustainability efforts, and how to get started with giving back in your business. About my guest:Sian Conway is an ethical marketing strategist and the founder of Ethical Hour, a global online community for ethically-focused business owners. Sian worked in startup incubation and corporate marketing before starting her own business and community of impact-driven entrepreneurs. Now, she helps business owners around the world figure out how to market their companies more ethically and match their social impact to their profit. In this episode we talk about:➤ Sian’s pathway to accidental entrepreneurship (7:35)➤ Creating a community around the ethical business (11:08)➤ How Sian approach ethical marketing (14:37)➤ How to create a marketing plan that caters to your customers (20:41)➤ How to introduce new ideas to your audience (27:51)➤ How Sian gives back (35:29)➤ Talking about your business impact effectively (41:22)➤ Why Sian has a climate change disclosure for her business (46:25)➤ The financial tools and processes Sian relies on (54:31)➤ Sian’s advice for other entrepreneurs (59:54)Keep ListeningHow these women founders and CEOs built a start-up later in life — listen to Start-Up After Mid-Life Podcast Series. Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Get the R.E.S.U.L.T.S RoadMap - email to christina@christinasjahli.com with a subject line:Yes, Christina. Please do send me that RoadMap – it sounds interesting.Connect with Sian:➤ Website ➤ Linkedin ➤ Instagram ➤ Twitter➤ The United Nations’ Sustainable Development Goals ➤ Creating more impacts through B1G1

How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway (The Gift of Giving More Social Impacts)

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