Why did you start your business? Were you motivated to make more money? Were you eager to explore a new career path?Or were you driven by a powerful purpose? If you built your business with the goal of creating positive change, becoming a certified B-Corp could help you on your mission. B-Corp companies are businesses founded on a larger purpose. They’re businesses that care about their impact. And we’re not just talking about the impact of a single product or service. We’re talking about the way your business is run, how you treat your employees, and how you impact the communities you serve. Today, I sat down with Carla Heim and Kasha Huk, two B-Corp experts who’ve made it their mission to spread awareness about B-Corp and encourage interested entrepreneurs to undergo the certification process. In our conversation, you’ll learn what a B-Corp is, how you can become B-Corp certified, and why socially responsible businesses are actually more likely to make a profit.  About my guests:Carla Heim is the senior advisor of purpose entrepreneurship at the Business Development Bank of Canada, a B-Corp certified company. Kasha Huk is the country manager of B Lab Canada, the nonprofit organization that created the B-Corp certification for companies. Both Carla and Kasha are passionate about helping entrepreneurs join the B-Corp movement and build businesses that do good—for their customers, employees, and communities. In this episode we talk about:➤ How Carla and Kasha got involved with the B-Corp movement (6:57)➤ What a B-Corp is and how it’s different (10:09)➤ How to become certified as a B-Corp (14:32)➤ How you score your impact as a B-Corp (17:23)➤ What types of businesses can become B-Corp (23:26)➤ The challenges you might face getting certified (26:12)➤ Strategies to start improving your company organization (29:06)➤ How to set and measure KPIs (35:23)➤ How to manage your profit as a B-Corp (37:12)➤ Shifting the definition of “doing good” (42:26)➤ The challenges of running a socially responsible business (43:20)Relevant episodes:➤ How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway ➤ How Small Businesses Can Create Sustainable Impact in the World - The Journey of Masami SatoContact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Carla and Kasha:➤ Website ➤ Linkedin➤ Carla Heim’s Linkedin ➤ Kasha Huk’s Linkedin➤ Certified B-Corporation➤ The United Nations’ Sustainable Development Goals