Jana Hlistova is the Founder of The Purse and The Purse Podcast. Jana's focus is on women-centred innovation and closing the gender investing gap. She stands for women's financial empowerment, gender lens investing, women investing in women, entrepreneurship, technology and social impact. Her personal mission is to level the playing field for women. She believes that women, women founders and women investors are reshaping the future of business and innovation. Jana has 18years+ experience in senior business development and commercial management in tech, digital, media and professional services. She has a MSc from the London School of Economics. And she is a gender lens investor and invests in crypto. To celebrate 100 podcasts, Jana talks about: Her background Women's economic empowerment Why start The Purse and The Purse Podcast Fund-raising as female founder Women, money & investing Startup failure The financial services industry Women investors Money lessons learnt ***