Sally Mueller is the Co-founder and CEO of Womaness.  Womaness is a high-performance collection of modern menopause products developed for women, by women that offer solutions from head to toe (and everything in between). With community, education, and inspiration, Womaness sparks the power of menopositivity. Sally is a consummate business builder specialising in retail and brand innovation. Her trend-forecasting Midas touch has benefited companies such as Target, Who What Wear and VERSED skincare, among others. She is a seasoned executive with impeccable entrepreneurial acumen. Sally spent over two decades of her career at Target Corporation, first in Apparel Merchandising and then in Marketing, helping to build the bullseye from a regional discount retailer to one of the world's most recognized and influential global brands. She developed and implemented Target’s designer program and Design for All platform, transforming the regional discount retailer into a global phenomenon. Previously, Sally launched her own company, Whyse Branding, where she formed a licensing relationship with Who What Wear and successfully launched the consumer products line in Target stores and ultimately achieved international distribution. We cover the following in this conversation: The menopause and why has it been a taboo topic? What are some of the challenges women face as a result? Reclaiming the narrative around the menopause Womaness: building a menopause startup Building a new consumer brand The importance of community How to find the right investors How to start investing ***