Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these Friday episodes, we have a co-host joining us, Josephine, and every week we will be checking in to talk about what’s current and trending in the world of business with tips on how you could leverage that and what’s coming up inside the Facebook group.This week, we jump into the world of personal branding. The idea that people buy from people is as true as ever today (especially with the rise the creator economy). How do we think the Kardashian became such a business success? But personal branding isn’t just for celebs: it’s for you too. Today, consumers want to do business with people rather than companies. This is great news, people want to buy from YOU! Now it’s just about letting them get to know you.We love this opportunity to chat with you directly, so don't forget: if you want us to explore something in more detail in the coming episodes - join us and drop into the group! You can find it linked in the show notes.Let’s get into it, this is the weekly Hype Girl chat. LINKS WE MENTION:Female Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok Hosted on Acast. See acast.com/privacy for more information.