This is Babba Rivera for Female Startup Club On today’s episode we’re learning from Babba Rivera, the Latina founder behind Ceremonia, which is a clean hair care brand rooted in her heritage, inspired by the rituals she grew up with. And we’re talking through all the things! From Babba’s upbringing in a small tiny part of Sweden to big shiny startup life in New York City and the drive she got from her childhood and heritage to start this brand and have representation in the Latinax community for the next generation of founders. And Babba also shares some crazy stories like how she launched her brand from the nicu - and what can go terribly terribly wrong if you don’t have the right accountant. And trust me - that is not one to skip over it’s right at the very end of the show. If you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us! Let’s get into it, this is Babba for Female Startup Club LINKS WE MENTION: Babba's Instagram Ceremonia's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com  Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com  Learn more about your ad choices. Visit megaphone.fm/adchoices