This is Hannah Drury for Female Startup Club. Welcome back to the show - if you’re new here! Hi! I’m Doone, your host and hype girl in business. Every week we learn from 7,8 & 9-figure female founders to understand their blueprint in business when it comes to money, marketing, and mistakes. Women like Hannah Drury the founder of Peppermint Grove Australia and Moss St Fragrances. Hannah started this business in 2014 with an investment of $50,000 and now she’s selling more than 100,000 products every month. Today we’re digging into Hannah’s story of building this brand over the last 10 years; what she did when her 100% retail model in business went to zero overnight when the pandemic hit and how she diversified her business by becoming her own manufacturer and perfumer. Hannah also dives into her wholesale strategy in the early days and how she managed to secure her brand in 110 retail stores within the first 6 months of starting her business - as a one-woman show! I love her approach to pounding the pavement and owning her backyard which saw the brand incrementally grow across retail stores at an incredible rate. And the best bit? It was totally free! And while I’ve got you here; you might have noticed that I’ve been talking more and more about our newsletter. And that’s because we’ve been crafting it to be an absolute go-to resource that delivers you weekly insights, resources and extra content to keep you in the loop on all things women in business. Like industry news you know should know about, quick lessons and strategies you can use today, up to date grants and special opportunities we’re offering to our newsletter subscribers aka more features and spotlights on YOU. It’s free to sign up at femalestartupclub.com and I would LOVE to see you there. Let’s jump into today’s episode, this is Hannah Drury for Female Startup Club. LINKS WE MENTION: Peppermint Grove's Instagram Moss St. Fragrances Website Hannah's Instagram Diary of a CEO Podcast Masters of Scale Podcast How I Built This Podcast Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Archive: www.archive.com/FSC