In today’s episode I’m speaking with Maria Correa, the VP of Marketing & Editorial at WaterBear, a community platform where entertainment meets impact. You might remember WaterBear from one of the very first episodes of season one with Poppy Mason-Watts – it’s an amazing streaming platform with lots of really cool environmental and social documentaries, all accessible for free.Today I wanted to speak with Maria about what I think is an increasingly important topic - imperfect activism. I know lots of you care about the environment and are doing your best to live in an ethical and respectful way. I do too, and yet. I’ll be the first to admit that as much as I care about the environment sometimes I do still fly, sometimes I forget my reusable water bottle and need to buy a plastic one, sometimes I buy things from companies that are not very ethical. I don’t think that means I don’t care. I don’t think this should stop me from speaking up about the issues I care about. As the saying goes, we don’t need 100 perfect environmentalists, we need millions of people doing it imperfectly. I wanted to record this episode because I feel like a lot of us are feeling that way and I don’t think we should let the pressure of being perfect prevent us from standing up for what we believe in. Maria has done a lot of research around this, and the idea of brining together a community of imperfect activists is at the heart of WaterBear. So we spoke about what it means, but also the negative stereotypes that tend to be associated with activism, and the importance of approaching environmental action through the things you love, so that it can bring you joy. Maria also shared her tips on how to handle challenging conversations around these often very emotionally charged topics. I really hope this episode will be helpful!Want to dive deeper?Check out WaterBear — https://www.waterbear.com/This month’s Collective Mission: Fashion — https://www.waterbear.com/missions/fashionJoin the community and support the podcast on Patreon (thank you so much 💘)Why We Care on Patreon — https://www.patreon.com/whywecareCome say hi!Why We Care on Instagram — https://www.instagram.com/whywecarepodcast/Tiphaine on Instagram — https://www.instagram.com/tiphainemarie_/If you enjoyed the episode and want to help the podcast, I would be super grateful if you could leave a little review or share it with a friend who might like it. Thank you so much for caring and sending you lots of love! Hosted on Acast. See acast.com/privacy for more information.