Nicola Mendelsohn CBE is one of the best known women in tech globally, reporting directly to Sheryl Sandberg at Meta (previously known as Facebook). She was born in Manchester in the UK and first made a name for herself leading advertising agencies including Karmarama, being President of the IPA (Institute of Practitioners in Advertising), and later she was given a CBE in 2015 for Services to the Creative Industries. Nicola has spent nearly a decade at Meta, with the majority of that time spent leading all of Europe, the Middle East and Africa, before being promoted in 2021 to VP of Global Business Group. In today’s episode we talk about all things metaverse, including anecdotes about how people turn up to VR leadership meetings, examples of how brands are building in the metaverse, and her vision for the future of work. LINKS: Nicola Mendelsohn on Instagram: https://www.instagram.com/nicolamen Nicola on Twitter: https://twitter.com/nicolamen Nicola on LinkedIn: https://www.linkedin.com/in/nicolamendelsohn1 Follow Women of Web3 for the latest job posts, learning resources and events: https://twitter.com/womenofweb3co Women of Web3 website: www.womenofweb3.co JOBS IN WEB3: Get your first job in web3 by applying to be part of the Women of Web3 talent collective: https://www.womenofweb3.co/jobs CREDITS: Host: Lauren Ingram Producer: Ollie Chamberlain