Elke Karskens is an exec at leading cryptocurrency exchange Coinbase, where she’s recently been promoted to Country Director for Benelux and the Nordics. Always with a strong desire to follow innovation, she has an impressive career spanning stints at TomTom, Skype in its early days, and then a decade at Meta (formerly Facebook). Elke now plays a pivotal role at Coinbase, having initially led their marketing before being promoted to a leadership position.  We dive into her dizzying career trajectory across Web2 to Web3, and hear how - like most of us - Elke was initially put off by the sheer amount of jargon in the crypto space and her passion for helping others make sense of the potential of decentralised finance. LINKS: Elke Karskens on LinkedIn: https://www.linkedin.com/in/elke-karskens-33925115/  Elke on Instagram: https://www.instagram.com/elkekarskens/  EVENTS:  Follow Women of Web3 for the latest Web3 news, events, job posts, and learning resources: www.linkedin.com/company/womenofweb3co/   JOBS IN WEB3:  Apply to be in our Talent Collective, or find your next Web3 hire: www.womenofweb3.co/jobs/    CREDITS: Host: Lauren Ingram Producer: Alex Lane