Erika Wykes-Sneyd was already Web2 royalty before she made waves in Web3 leading the /// Studio at adidas. She began her career at a motorcycle brand before working at tech giants like Google, Uber, and latterly she was Global Head of Brand Innovation and Experience at PayPal where she helped integrate cryptocurrency within the PayPal app. Erika became CMO for adidas originals, collaborations and basketball in early 2021, and soon after she founded and scaled /// Studio, an internal startup to design the adidas web3 go-to-market strategy. adidas notably dropped a major NFT collection with Bored Ape Yacht Club, gmoney and PUNKS Comic, led by Erika and her team - which we discuss in this episode. Erika was born in Palm Springs, California, and currently resides in Nuremberg, Germany. LINKS: Erika Wykes-Sneyd on LinkedIn - seriously, what an amazing CV go and check it out: ​​https://www.linkedin.com/in/heyerikaws/ Erika on Twitter: https://twitter.com/heyerikaws adidas Into The Metaverse: https://www.adidas.co.uk/metaverse Follow Women of Web3 for the latest job posts, learning resources and events: https://twitter.com/womenofweb3co Women of Web3 website: www.womenofweb3.co JOBS IN WEB3: Get your first job in web3 on the Women of Web3 jobs board, or apply to be in our Talent Collective: www.womenofweb3.co/jobs CREDITS: Host: Lauren Ingram Producer: Alex Lane