The NWSL is coveting new eyeballs and growth. But, after an announcement that the league would be establishing a "league supporter's group" as a sponsorship collaboration with an energy drink named Unwell, many are wondering if the NWSL actually understands soccer fans. This week, Full Time hosts Tamerra Griffin and Meg Linehan discuss tension in the relationship between the league and its supporters. With the help of voices from four different NWSL supporter's groups from across the country, Tamerra and Meg unpack what values are most important to key community stakeholders and where the NWSL might well be falling short. _______________ Articles mentioned on the show: Full Time Newsletter: Feeling ‘Unwell’ about a brand activation Fan who used hateful language toward Barba Banda banned by Gotham FC NWSL missed a chance to help Barbra Banda amid bad-faith attacks. More are inevitable State of the League: Before the NWSL can take on the world, it must find its place in the U.S. _______________ HOSTS: Tamerra Griffin, Meg Linehan GUESTS: Jaimie Calderon, Tina Ettlin, Douglas Reyes-Ceron, Kirsten Ross PRODUCER: Theo Lloyd-Hughes VIDEO PRODUCER: Lia Griffin EXECUTIVE PRODUCER: Emily Olsen _______________ Get in touch: fulltime@theathletic.com Follow on Instagram and TikTok: @tafulltime Subscribe to the Full Time newsletter here Visit the Yahoo Women's Sports hub here Learn more about your ad choices. Visit megaphone.fm/adchoices