I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Lyn: Devin, my superpower is enthusiasm.The marketing industry often prioritizes profit over purpose, but Lyn Wineman has built KidGlov to prove that impact-driven businesses can thrive while staying true to their values. As President and Chief Strategist, Lyn has made it her mission to amplify the voices of changemakers, ensuring their messages resonate and inspire action.Lyn’s journey began in the traditional advertising world, where she found herself unfulfilled by promoting business-to-business and retail products. “One day I woke up, and I was like, something's just not right,” she said. “What I found out I needed was the opportunity to market causes and businesses that were making a positive impact in the world.”That realization led to the creation of KidGlov, a marketing agency that works exclusively with purpose-driven organizations. From nonprofits to socially responsible enterprises, KidGlov provides branding, messaging, and strategy that help these organizations grow while staying true to their missions.KidGlov’s commitment to social impact isn’t just a tagline—it’s embedded in the company’s DNA. As a certified B Corp, the agency adheres to rigorous standards of transparency, employee well-being, and community engagement. Lyn firmly believes that businesses with a strong social mission perform better in the long run. “If you're taking care of your employees, you're going to retain those employees. And that's going to be an economic savings for you. Plus, happy team members take care of clients in a much, much better way,” she explained.Beyond its client work, KidGlov fosters a culture of authenticity and transparency, making it an outlier in the competitive advertising space. “Sometimes we'll have potential new clients come to us that have been watching us and just waiting for the right time to switch to an agency because they're really looking for an agency that has these principles,” Lyn noted. “It's not common in the advertising agency world to have this level of authenticity and transparency in the way that we operate.”Lyn’s passion for supporting changemakers extends beyond KidGlov. Through her podcast, The Agency for Change, she shares the stories of purpose-driven leaders, helping to spread the message that impact and business success are not mutually exclusive.For entrepreneurs and organizations looking to make a difference, KidGlov stands as proof that authenticity, social responsibility, and success can go hand in hand. Lyn and her team are showing that marketing isn’t just about selling—it’s about sparking movements that lead to real-world change.tl;dr:* Lyn Wineman shares how KidGlov amplifies purpose-driven organizations through marketing, branding, and strategy.* She emphasizes the importance of authenticity, transparency, and social responsibility in building successful businesses.* KidGlov operates as a certified B Corp, ensuring a commitment to employee well-being and community engagement.* Lyn’s superpower is enthusiasm, which fuels her ability to inspire and connect with others.* She advises leveraging strengths and collaborating with enthusiastic teammates to maximize impact and success.How to Develop Enthusiasm As a SuperpowerLyn Wineman’s superpower is enthusiasm. It’s a driving force behind her success and the impact she’s making in the world. “When I get into something, I am all in,” she shared. “I am all in with raised eyebrows and voice inflection and loud voice and exclamation points and all the things.” This unrelenting energy is what fuels her ability to inspire, lead, and create lasting change through KidGlov.One powerful example of Lyn’s enthusiasm at work came when she attended Mile High TEDx in Denver. She sat next to a stranger, Lida Citroën and their shared energy sparked an immediate connection. “Between the speeches, we became friends,” Lyn recalled. This relationship grew into professional collaboration, demonstrating how enthusiasm can foster opportunities and meaningful relationships.For those looking to cultivate enthusiasm, Lyn offers a practical approach. She recommends utilizing the Working Genius framework, which identifies core strengths. “If enthusiasm isn’t a natural thing for you, I would say phone a friend,” she suggested. “Find an enthusiastic teammate to help with that side of the work.” She also encourages leaning into one’s innate strengths rather than forcing traits that feel unnatural.By following Lyn Wineman’s example and advice, you can make enthusiasm a team skill rather than a personal one.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileLyn Wineman (she/her):President and Chief Strategist, KidGlovAbout KidGlov: KidGlov is a full-service boutique, marketing, branding, and advertising agency. But we’re so much more than that. We believe deeply in the work of changemakers like you. That’s why we’ve built our business around tackling big problems, creating innovative new ways to advance our communities, and helping you effect positive change in the world.From initial strategy to measuring results, we’re your partner for every step of the process. You’ll see our high-touch, collaborative approach in every meeting, every marketing plan, and every creative execution. In the end, you’ll see results that move your brand and your message forward, raising funds, bringing in customers, or creating life-changing awareness around critical issues.Website: Kidglov.comX/Twitter Handle: @kidglovCompany Facebook Page: @kidglovBiographical Information: Few can match Lyn’s passion for marketing – or for helping change-makers do more good in the world. For the past 30 years, Lyn has partnered with a variety of large national organizations, regional powerhouse brands, and many of our favorite nonprofit organizations and community health initiatives. In addition to her many accolades, Lyn is a seasoned speaker and an enthusiastic host of KidGlov’s Agency for Change podcast.Personal Facebook Profile: @lynwinemanLinkedin: linkedin.com/in/lynwinemanInstagram Handle: @lynwinemanSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today’s advertisers include FundingHope, Solvari, Health Care Originals and Arcade Therapeutics. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on February 18, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, February 19, 2025, at 1:00 PM Eastern. Devin Thorpe will be leading a session on "Calculating Your Funding Needs," providing essential guidance for entrepreneurs and impact-driven businesses to determine the right amount to raise for sustainable growth. Whether you're preparing for your first crowdfunding campaign or planning to scale, this is a must-attend! Don’t miss it!* Superpowers for Good Live Pitch for Q1-25, March 12, 2025, at 8:00 PM ET. The application window for the 1st quarter live pitch event is now open. Apply here.* SuperCrowdLA: we’re going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can’t-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Capital Live, Bernel Hall, New Jersey Community Capital, January 29, 2:00 PM Eastern.* Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.* NC3 Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, April 1-2, 2-25.* Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:* Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefitting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe