I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Eric: My superpower is really the ability to communicate. I'm a marketing person.Mivium, led by CEO Eric Tsai, is pioneering a new wave in semiconductor technology with gallium nitride (GaN), a material poised to replace silicon in a variety of applications. GaN not only increases efficiency but also reduces energy consumption in devices, a benefit that’s especially valuable as AI and data centers grow in demand. “Our process keeps our production output clean, and we don’t use toxic materials,” Eric explained. This shift addresses the environmental and health issues plaguing traditional semiconductor production.The company’s unique GaN production technique offers substantial benefits, from fast-switching properties to downsized device components. “GaN has a fast-switching property... and it can perform double as fast and better,” Eric said, adding that it’s currently being used in chargers, with plans to expand into data centers where it can dramatically cut energy usage. These advantages make Mivium’s gallium nitride a significant contender in the drive toward sustainable tech.In a promising move for both the business and potential investors, Mivium is raising capital through a regulated investment crowdfunding campaign on Equifund. This approach allows everyday investors to support groundbreaking tech, which Eric himself champions as a crowdfunding advocate. By sharing Mivium’s journey with the public, he aims to democratize early-stage investment opportunities, giving people a chance to invest in future tech with high social and environmental value.As Mivium’s crowdfunding progresses, it may inspire tech enthusiasts and impact investors alike to support a cleaner, more efficient semiconductor future.Explore GaN chargers on Amazon.tl;dr:* Eric Tsai’s Mivium focuses on gallium nitride (GaN) to replace silicon, improving efficiency and sustainability.* GaN's fast-switching properties make devices smaller, more powerful, and less energy-intensive.* Mivium’s unique, clean GaN production process avoids the toxic materials typical in semiconductors.* Nevada’s tech-friendly policies support Mivium’s plans to establish a new “gallium valley” in Reno.* By crowdfunding, Eric brings everyday investors into Mivium’s journey, making early-stage investing accessible.How to Develop Effective Communication As a SuperpowerEric’s superpower is his ability to communicate complex ideas in relatable ways. As a seasoned marketing professional, he has mastered the art of translating technical concepts into simple analogies that resonate with diverse audiences, especially in high-tech fields like semiconductors. This skill allows him to bridge gaps in understanding, helping people grasp the value and impact of innovations, even without specialized knowledge.In today’s episode, Eric shared how he explains the intricate science behind Mivium’s gallium nitride (GaN) technology. Comparing GaN to "flour" for baking, he helps people visualize Mivium’s product as a better alternative to silicon. By presenting the science as an everyday item, he enables audiences to connect with Mivium’s mission. This analogy makes it easier for potential investors and customers to understand GaN’s advantages, such as improved energy efficiency, which contributes to a cleaner, more sustainable tech future.Tips for Developing Effective Communication as a Superpower:* Think from the Other Person's Perspective: Approach communication by considering the audience's interests and needs. Tailor your message so they feel you genuinely care about them and their concerns.* Use Analogies to Simplify Complex Ideas: Find familiar comparisons, like Eric’s “flour” analogy, to help people understand technical or abstract concepts.* Tell a Compelling Story: Craft your messaging as a narrative. A good story resonates more and helps audiences remember your message.* Conduct Surveys and Gather Feedback: Regularly survey customers and prospects to ensure your message aligns with their needs and experiences, making necessary adjustments to improve clarity.By following Eric Tsai’s example and advice, you can make effective communication a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileEric Tsai (he/him):CEO, Mivium, Inc.About Mivium, Inc.: Mivium develops advanced semiconductor materials to meet the current and future needs of society. We strive to deliver innovative deep-tech solutions by unlocking the true potential of material science.Website: www.mivium.comOther URL: invest.equifund.com/offering/mivium/detailsBiographical Information: Eric Tsai is Co-Founder and CEO of Mivium, where he leads the overall strategic vision and oversees the entire business. Experienced in building global brands while operating global supply chains, he previously pioneered numerous hyper-growth business innovations for multiple startups to Fortune 100 companies. More recently, he served as the Vice President of Marketing & Business Development for Joybird, a direct-to-consumer brand he helped build from $10M to $200M+ and was later acquired by La-Z-Boy Corporation. During his tenure with the company, he amassed $790M in total revenue for the business. Eric’s work has been featured by Google, Meta, and Pinterest, as well as in publications such as VentureBeat, Forbes, CMO.com, Entrepreneur, and Internet Retailing.Linkedin: linkedin.com/in/erictsai/Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today’s advertisers include FundingHope, Mivium, Abby and Inner Space. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising money from the crowd. Attend your first meeting free!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on November 19, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, November 20, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At November’s SuperCrowdHour, Devin will explain six common investment types you need to understand before you can invest like a pro. Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* Crowdfunding Unlocked, WorldTree, Thursday, November 14 at 3:00 ET/Noon PT. Devin Thorpe, Léa Bouhelier-Gautreau and Cathy Key.* Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 - November 19, 2023.* 2025 Earthshot Prize Application window open through November 15, 2024. Apply today!* CfPA Webinar with President-Elect Jenny Kassan sharing her vision for 2025, December 11 at 2:00 PM Eastern.* Asheville Neighborhood Economics, date TBD following impact of Helene.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Note that neither Eric Tsai nor Mivium paid to be a guest on the show. Since recording his episode, Mivium agreed to pay to promote its offering in our newsletter. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe