David Brier and Robert chat about the power of a personal brand. Why do most businesses get branding wrong? How are you unique, what makes you different? Why should people care? The marketplace is so crappy and full of NOISE and most businesses just keep adding more distractions rather than rising above it with a BRAND.David Brier is the bestselling author of Brand Intervention and has been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, and the New York Times. He’s received over 320 international awards, including the Presidential Ambassador for Global Entrepreneurship medallion. David’s rebrands have generated over $7 billion worldwide. 
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