Send us a textDiscover the real reasons most startups don’t survive—and what you need to know to beat the odds. In this episode, we unpack the startup lifecycle with investor, advisor, and serial entrepreneur Gregory Shepard. If you're building a business, this conversation could be the difference between scaling smart or stalling out.🔍 In this episode, you’ll hear about:The common traps that even “promising” startups fall intoHow the startup lifecycle affects your strategy and mindsetOne founder mistake that investors quietly notice—but rarely warn you aboutWhat acquirers are looking forWhy structure and timing may matter more than your ideaGregory Shepard is a seasoned entrepreneur, investor, and author with a track record of building and selling 12 businesses across BioTech, TransitTech, AdTech, and MarTech. Throughout his career, he has successfully led startups, turnarounds, cleanups, and roll-ups, demonstrating a deep expertise in business growth and transformation.📚The Startup Lifecycle: The Definitive Guide To Building A Startup From Idea To Exit by Gregory Shepard Learn more about Gregory https://www.gregoryshepard.com/authorGrab our DIY Marketing templates - save time, and money - so you can focus on getting your message out there. Go to  www.reinventingperspectives.com/shop Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.comSupport the showThank you for listening in! 😀